Who Will Drive Chrysler’s Interactive & Social?

Facing do-or-die survival, big three automaker Chrysler continues to shuffle the deck to find creative agencies. RFPs for long-term interactive work and an unnamed social media project went out to Sapient, AKQA, and Publicis Group’s Razorfish according to an AdAge story.

There’s no mention in the story of any more PR-focused digital agencies invited to join the RFP. Though Organic is defending, and is a division of Omnicom which includes Fleishman-Hillard, Ketchum, and Porter Novelli.

Chrysler doesn’t have a named PR agency of record and handles day-to-day work in house, with a number of firms pitching in for special projects.

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