TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Why Is Jesse James Doing TV?

We can certainly understand why ABC’s Nightline would want to interview Jesse James, after he has become one of Hollywood’s hottest stories.

James recently admitted to cheating on wife Sandra Bullock, and the two have since split. But why is he agreeing to do TV, especially a tell all, I’m going to cry on camera kind of interview? What does he have to gain? Is it an attempt to drum up sympathy?

“The hardest thing I have to convince my clients in tough situations is to shut up. It doesn’t matter if he is doing a good or bad interview, it’s the wrong time to interview,” said Howard Bragman, entertainment PR veteran and chairman of agency Fifteen Minutes.

At least one other PR executive agrees. “He feels like he needs to tell people he’s sorry, but no one cares,” said Richard Laermer, CEO of RLM PR. “She [Sandra Bullock] is America’s biggest sweetheart now.”

RELATED: Sandra Bullock Goes Big With People Cover

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!