WikiLeaks has a new video that outlines the costs of keeping up its work, uses some powerful imagery to bring a message of change, and features an appearance by its founder Julian Assange. Assange has been under house arrest in the U.K. since December.
After describing the millions in costs and the donations the group has lost, the clip directs viewers to a site where they can support its cause. The clip also does a good job of using Mastercard’s own “priceless” marketing gimmick against it. [via Mashable]
- Matt Damon Does Ice Bucket Challenge with Toilet Water to Send a Message
- Aaron Paul's Acceptance Speech Inspires Do-Gooders to Crash Charity Website
- Pamela Anderson Sort of Ruined the ALS Ice Bucket Challenge
- Mike Ditka on Daniel Snyder's PR Problem: 'What's All the Stink?'