TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Wine Industry Turning to Millennial Love of Booze

With 70 million millennials out there (20 million of them about to turn 21), wine marketers are now turning their attention to the age group, which, according to Ad Age, is picking up a love for vino earlier than previous generations.

Beer still accounts for the lion’s share of alcoholic beverages that millennials consume (42 percent). However, wine accounts for 20 percent of alcohol consumed by millennials, a jump from 13 percent for Gen X.

About two weeks ago, 7-Eleven launched a new line of wines priced at $7.99 and $8.99 called Cherrywood Cellars that targets millennials on a budget. In addition, more companies are using social media and some, like The Wine Group, makers of Franzia boxed wine, have started a millennial division.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!