TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WOMMA’s Paul Rand: “Integration is Key”

The Word of Mouth Marketing Association hosted its 2010 Summit last week. According to Paul Rand, president and CEO of Zócalo Group and president of the WOMMA board of directors, 500 visitors from around the world attended the Las Vegas event.

With an eye towards “best practices and next practices,” the conference focused on a number of topics like the differences between social media and word of mouth marketing, measurement and ROI, and integration.

“Integration is key,” says Rand. “The walls are coming down. [It] really is an organizational effort.”

We spoke with Rand in greater detail about the conference and the word of mouth landscape.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!