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‘WWD’ EIC Goes Overboard and ‘Cosmo’ Expands

WWD launched in 1910. Now it has a website, and now that website has been redesigned. It does look pretty darn good, but EIC Ed Nardoza may need to dial it down a bit.

“There’s a favorite old quote of Gandhi’s — no, not about minimalist messianic style — that might have some relevance here: ‘Truth is one, paths are many.’”

Actually, no that quote has no relevance here. Not only because I don’t know what WWD’s “truth” or “paths” are, but because Gandhi espoused peace and civil rights while fighting for his country’s independence and WWD is a fashion magazine with a revamped website. (Lesson for PR pros and your clients: Make sure your quotes have something to do with the announcement you’re making.)

At any rate, the website is promising a few things that broaden the pitching possibilities.

The new site will have a better “visual experience” (more images, etc), a new “Eye” channel for industry events (formerly “Eyescoop,” which is a terrible name), and a wider range of coverage.

Separately, Cosmopolitan is introducing a new Singapore edition, hot on the heels of the Cosmo for Guys announcement and iPad head video. The September 2011 issue will be on newsstands August 15 with a circulation of 40,000. In June, Cosmopolitan launched an edition in Azerbaijan.

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