TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

You Can Blame the Candy Industry for November Daylight Saving Time

shutterstock_115021273To end the week of Halloween, here’s a crazy tale of an entire industry pushing to change the law of the land. Daylight Saving Time annoys the hell out of everyone twice a year, but the story behind how it got the way it is today is kind of fascinating.

Before 1966, Daylight Saving Time in the United States was set via a patchwork of state and local laws, often causing conflict and confusion.

Realizing they had a problem on their hands, Congress passed The Uniform Time act in ’66, decreeing that DST ”begins on the last Sunday in April and ends on the last Sunday in October.”

The folks behind Big Candy weren’t too happy with this, though. Why? Because they wanted All Hallow’s Eve to last longer so they could ruin as many teeth as possible. So they started trying to convince Congress to change the schedule.

In 2005 they finally got their wish:

Later, in 2005, both the start and end dates were changed (effective 2007). Daylight Saving Time was to begin a few weeks earlier, at the second Sunday in March, and end a week later than previously, on the first Sunday in November.

Here’s the best part:

Before the relevant hearing, lobbyists took to the Senate chambers with a bag of candy pumpkins in hand, placing some of the treat on each senator’s chair.

More a lobbying campaign than a PR campaign, but they certainly accomplished their goal, didn’t they? Persistence pays off, people.

(H/T to Brain Pickings)

Mediabistro Course

Programmatic Advertising

Programmatic AdvertisingStarting October 27, master the newest trend re-shaping the advertising landscape! In this course, you'll develop a better understanding of the programmatic advertising landscape to leverage the technology that supports it, identify target audiences, build programmatic campaigns across TV and digital, and optimize your campaigns for success. Register now!