Just when we figured the Old Spice guy had run out of tricks…
This video is OK, but the concept behind the campaign makes it great.
If you see a tweet or Facebook message from a friend telling you all about an illegal neck workout machine, a 100% solid gold headset or another, equally ridiculous “bro-tastic” product in the next few days, then you may get punked into watching a clip like the one above. Just click on theflatteringman.com or smellpulse.com or toughsheets.com to start.
The campaign includes nine different URLs and clips, and we took a couple of screenshots after the jump.
Here’s the “protein body spray”:
And the “gym that doubles as a condo”:
Yes, yes: we know this is pure advertising, even if it’s “interactive” and surreal. But you’ll be hearing more about it soon—and this is after Weiden + Kennedy scored a viral hit with the creepy “singing moms” spots set to appear on the Super Bowl.
So: this is yet another way for a brand to get lots of attention. Also: we do hope that no one had any serious interest in these products. Just saying.
- STUDY: Mobile Marketing Isn't Just for Kids Anymore
- MTV Press Release Summary: 'Follow Me Plz I'll Follow U Back'
- Will Anyone See Your Press Release? (An Infographic Guide)
- How Should HBO Respond to 'Game of Thrones' Controversy?