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You Won’t Believe How Quickly This New Old Spice Campaign Goes Viral

Just when we figured the Old Spice guy had run out of tricks…

This video is OK, but the concept behind the campaign makes it great.

If you see a tweet or Facebook message from a friend telling you all about an illegal neck workout machine, a 100% solid gold headset or another, equally ridiculous “bro-tastic” product in the next few days, then you may get punked into watching a clip like the one above. Just click on theflatteringman.com or smellpulse.com or toughsheets.com to start.

The campaign includes nine different URLs and clips, and we took a couple of screenshots after the jump.

Here’s the “protein body spray”:

Screen Shot 2014-01-22 at 1.13.09 PM

And the “gym that doubles as a condo”:

Screen Shot 2014-01-22 at 1.17.34 PM

Yes, yes: we know this is pure advertising, even if it’s “interactive” and surreal. But you’ll be hearing more about it soon—and this is after Weiden + Kennedy scored a viral hit with the creepy “singing moms” spots set to appear on the Super Bowl.

So: this is yet another way for a brand to get lots of attention. Also: we do hope that no one had any serious interest in these products. Just saying.

(H/T to Brooke Hammerling and Brandee Barker for sharing)

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