TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Your ‘Alternate Reality Bus Stop’ Stunt of the Week

We’re not 100% sure how this tech toy helps sell Pepsi Max, why it doesn’t involve Beyoncé, or whether anyone would truly believe eyes that “see” a tiger strolling along a London sidewalk.

But it’s still a pretty cool “experiental marketing” stunt, right?

Someone certainly had fun designing it, at least. And unlike last year’s viral “Jeff Gordon takes terrified car salesman on test drive” clip, there’s no debate over whether this one is real.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!