The account will be handled by the firm’s health and fitness practice, which also has experience with brands like Gold’s Gym. The work will include various programs to spread the word about the company’s different offerings, including DVDs, clothing, games for Playstation and the Wii.
- Jimmy Iovine Is Pretty Happy About How This NFL Ban on Beats Headphones Is Playing Out
- People Still Think Their Data Is Vulnerable at Retailers That Experienced Data Breaches
- Ben & Jerry's Takes a Stand, Refuses to Rename New Flavor
- Wheaties, Redefining 'Champion,' Puts Madeleine Albright on the Box