Hands-On Public Relations Insights to Improve your PR Campaigns
Over four weeks, you'll hear from top PR professionals to learn how to handle common public relations challenges. Learn how to implement a crisis communications plan when your client lands in hot water. We'll also show you how to create a content and social media strategy that creates a story for your brand. You'll discover how to pitch to journalists -- both in digital and print media -- to get the coverage you need in a manner that will draw them in. Finally, we'll show you how to build your client base and win new business to stay competitive.
How does this work?
This is an innovative interactive online workshop that includes several components:
- Opening keynote session by a social media power user, with an interactive Q&A session.
- Weekly case studies and examples given by PR pros.
- One-on-one feedback provided by an advisor within a small homework group where you can ask questions and seek help.
- Weekly homework assignments designed to help you implement the strategies discussed each week.
- Peer interaction: Learn from accomplished peers from around the country by sharing resources and making connections.
By the end of this interactive online workshop, you'll have:
- Solid working knowledge of the major social media platforms for use in your professional and personal lives.
- Best practices for using Facebook, Twitter, LinkedIn, Google+, Foursquare, Quora, Instagram, and Tumblr along with complete personal profiles on each site.
- A deep understanding of how to create content relevant to your audience on each platform.
Sponsors
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