September 17 - October 8, 2013An Interactive Online Event


Join the sessions live on Tuesdays from 2:00 - 3:00 pm ET or catch the recordings in the archives whenever it's convenient for you. Throughout the week, you'll complete assignments and get one-on-one feedback from a homework advisor. Any questions? Contact us.

Week 1: September 17, 2013

2:00 p.m. - 3:00 p.m. Brand Storytelling: Content and Social Media Strategy Join Hannah Simon, senior editor and content strategist at Tech PR firm LaunchSquad for a discussion on brand storytelling. From blogging to social media, there are many ways for brands to reach new audiences, grow their business, and become market leaders. In this presentation, Hannah will discuss how brand storytelling can be weaved into a high-level communications strategy. This presentation will help arm you with the insight you need to start developing strategic content programs for your company or client.
  • speakername Hannah Simon Senior Editor,
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Week 2: September 24, 2013

2:00 p.m. - 3:00 p.m. Pitching Digital and Print Media In this session, join Jenny Chang, account director at PKPR, a boutique PR and marketing services agency in New York City for a discussion on pitching the media. Learn tips for crafting a compelling press release that will capture the attention of journalists and get your client's story picked up in the press.
  • speakername Jenny Chang Account Director,
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Week 3: October 1, 2013

2:00 p.m. - 3:00 p.m. How to Build Your Client Base and Win Business In this session, join Carrie Fox, founder and president of C.Fox Communications, a mission-driven DC based PR agency for a discussion on winning business for your PR firm. Carrie will share tips and strategies from her experience building her agency from the ground up. Learn how to win referral business and build long term relationships with clients.
  • speakername Carrie Fox Founder and President,
    C.Fox Communications
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Week 4: October 8, 2013

2:00 p.m. - 3:00 p.m. PR Crisis Communications Join Rachel Caggiano, Senior Vice President at Social@Ogilvy for a discussion on how to successfully manage crisis communications in the social media age. Learn expert tips on how to maintain credibility, and contain and mitigate damage during a crisis situation.
  • speakername Rachel Caggiano Senior Vice President,
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