Jenny Chang Account Director, PKPR Jenny Chang is an account director at PKPR, a boutique PR and marketing services agency in New York City dedicated to developing communications programs that help clients achieve the audience, attention, and acclaim they deserve. At PKPR, she oversees client accounts ranging from consumer/lifestyle to tech, travel, and the arts including Moleskine, Internet Week New York, SpaFinder Wellness, The Moth, and more. Prior to PKPR, Jenny gained invaluable experience working in restaurant publicity with clients including Delmonico’s and Brick Lane Curry House (of Man v. Food fame), and entertainment PR with BNC (now PMK-BNC) in Los Angeles with clients including PlayStation, T-Mobile, and Klipsch.
Carrie Fox Founder and President, C.Fox Communications @carriefox As founder and president of C.Fox Communications, Carrie Fox is the visionary behind the agency's commitment to using strategic communications for social good. Under Carrie's leadership, C.Fox has built relationships with national and international organizations that fit within a common theme: a mission-driven approach to bettering people, communities, and the world. She has secured client coverage on CNN and The TODAY Show and placements in The Washington Post, USA Today, and The Wall Street Journal. Carrie’s writing has also been published on CNN.com, in the San Francisco Chronicle, POLITICO, and GOOD Magazine. A 2010 winner of the Washington Women in Public Relations Emerging Leader of the Year Award, Carrie regularly shares her expertise with nonprofits, small businesses, students, and others in the PR industry through seminars, workshops, and regular contributions to industry publications like PR News.
Rachel Caggiano Senior Vice President, Social@Ogilvy Rachel is Senior Vice President of Social@Ogilvy. She leads the cross-market, global social business and social media strategy for some of Ogilvy’s top GBM clients and is an expert in community management and digital crisis management. She led BP’s social media response during the 2010 oil spill and grew the organization’s adaption and maturity of social business through a innovative content model employed for the 2012 Summer Games and beyond. At Ogilvy, Rachel has lead the social media team in Washington, DC, developing and executing social media strategy for large brands such as American Express, Ford, DuPont, and Siemens.
Hannah Simon Senior Editor, LaunchSquad @hannah_simon Hannah Simon is a senior editor at LaunchSquad, a technology PR firm. She develops content and social media strategy for fast-growing startups like Coursera, Asana, Joyent, Rafter, and ZeptoLab. Hannah believes in the power of a meaningful story. As the first editorial hire at LaunchSquad, she has managed PR and community growth for startups and nonprofits, and has written for a variety of online media properties. In her spare time, Hannah serves as Editor-in-Chief of music discovery platform Indie Shuffle and guest posts for Holiday Matinee, a blog about creative people and design.