September 17 - October 8, 2013An Interactive Online Event

Speakers

Jenny Chang Account Director, PKPR Jenny Chang is an account director at PKPR, a boutique PR and marketing services agency in New York City dedicated to developing communications programs that help clients achieve the audience, attention, and acclaim they deserve. At PKPR, she oversees client accounts ranging from consumer/lifestyle to tech, travel, and the arts including Moleskine, Internet Week New York, SpaFinder Wellness, The Moth, and more. Prior to PKPR, Jenny gained invaluable experience working in restaurant publicity with clients including Delmonico’s and Brick Lane Curry House (of Man v. Food fame), and entertainment PR with BNC (now PMK-BNC) in Los Angeles with clients including PlayStation, T-Mobile, and Klipsch.
September 24 | 2:00 p.m. - 3:00 p.m. Pitching Digital and Print Media
Carrie Fox Founder and President, C.Fox Communications @carriefox As founder and president of C.Fox Communications, Carrie Fox is the visionary behind the agency's commitment to using strategic communications for social good. Under Carrie's leadership, C.Fox has built relationships with national and international organizations that fit within a common theme: a mission-driven approach to bettering people, communities, and the world. She has secured client coverage on CNN and The TODAY Show and placements in The Washington Post, USA Today, and The Wall Street Journal. Carrie’s writing has also been published on CNN.com, in the San Francisco Chronicle, POLITICO, and GOOD Magazine. A 2010 winner of the Washington Women in Public Relations Emerging Leader of the Year Award, Carrie regularly shares her expertise with nonprofits, small businesses, students, and others in the PR industry through seminars, workshops, and regular contributions to industry publications like PR News.
October 1 | 2:00 p.m. - 3:00 p.m. How to Build Your Client Base and Win Business
Robert Mathias Regional CEO of North America, Ogilvy PR Robert Mathias is responsible for the North America operations of Ogilvy Public Relations, including client service, talent management, and business performance. Robert has led all aspects of account management from primary research and design to strategy development, messaging and tactical implementation. He advises various companies, government agencies, and not-for-profits on message development, crisis and issues management, advertising, media relations and digital outreach. Besides his work with Ogilvy PR, Robert served in President Bush’s administration (41) as the executive assistant to U.S. Energy Secretary James D. Watkins and subsequently as deputy assistant secretary at the Department of Energy.
October 8 | 2:00 p.m. - 3:00 p.m. Crisis Communications
Hannah Simon Senior Editor, LaunchSquad @hannah_simon Hannah Simon is a senior editor at LaunchSquad, a technology PR firm. She develops content and social media strategy for fast-growing startups like Coursera, Asana, Joyent, Rafter, and ZeptoLab. Hannah believes in the power of a meaningful story. As the first editorial hire at LaunchSquad, she has managed PR and community growth for startups and nonprofits, and has written for a variety of online media properties. In her spare time, Hannah serves as Editor-in-Chief of music discovery platform Indie Shuffle and guest posts for Holiday Matinee, a blog about creative people and design.
September 17 | 2:00 p.m. - 3:00 p.m. Brand Storytelling: Content and Social Media Strategy
 
 
 
 
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