App Development, Marketing & Monetization

Publishing App Expo is a two-day, four-track event that will teach you how to build apps within budget, maximize discoverability, and monetize content across all publishing platforms. The conference unites book and magazine publishers, developers, digital content strategists, editors, authors, and entrepreneurs for an extensive look into the cutting-edge world of publishing app design, demographics, and distribution.

You'll hear from magazine, book publishing, and app development experts and leaders who will draw a comprehensive roadmap of the publishing app world. Session topics include:

  • App Building 101: Hear app developers offer a step-by-step tutorial for building an app from scratch.
  • How Publishing Apps Connect with Readers is Real Life: Find out the techniques needed to help authors, magazines and publishers utilize apps to find customers in the real world.
  • Maximizing Discoverability & Profitability in Book App Marketplaces: Discover how to create eye-catching content, rise up the Top App lists, and promote your app in the right places.
  • Finding & Keeping Subscribers in a Sea of Content: Experts and successful app creators share tips for making your app stand out in a crowded field.

Customize your Experience with Four Tracks

Offering four core themes, Publishing App Expo gives attendees plenty of options. Choose the tracks most appropriate to your business objectives -- registration is available for the full event, one day, and one track. Tracks include:

Day one

  • App Building: A practical, hands-on tutorial about what it takes to develop your own app.
  • App Strategy: A look into the best practices to find designers, manage updates, analyze demographics, negotiate subscription, and set up payment systems.

Day two

  • Magazine & News Apps: Determine pricing, social media objectives, discoverability, monetization, and app alternatives.
  • Book Apps: Develop pricing, social media initiatives, discoverability, monetization, and app alternatives.

Participating at Publishing App Expo

  • David Steinberger
    On Real Life Business Models for Apps
  • Paul Canetti
    On Setting and Sticking to an App Budget
  • Jenny Lam
    Jackson Fish Market
    On Real Life Business Models for Apps
  • Josh Koppel
    On The Reinvention of Content Experience and Engagement
  • Seth W. Lieberman
    Pangea Media
    On Building A Successful Marketing Campaign in a Social World
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