Aaron Perler aaronperler@yahoo.com Objective   To obtain a media position that will utilize and challenge my extensive media sales and marketing skills and experience. Work Experience 7/09–9/09 Digital Media Planner, LA Times Media Group Los Angeles, CA   * Build detailed media plans for advertisers and agencies catered to their target audience and campaign goals. 1/08–6/09 Digital Media Planner/Online Media Sales, Ripe Digital Los Angeles, CA   * Formed strategy with the top executives and coordinate interdepartmental efforts to create media plans and proposals for national advertisers and top agencies utilizing brand integration, display, pre-roll and in-video overlay ad units delivered via Video On Demand, Online and Mobile platforms. * In 2008 submitted more than 40 proposals to account for over $4,000,000 in booked revenue and more than $2,000,000 in deals still at decision. * Worked directly with clients and agencies to plan and implement catered campaigns with components comprised of events, national and local multi-media awareness campaigns, branded programming and tune-in media. 6/05–12/05 Account Executive/Broadcast Television Sales, ABC Seattle/KOMO TV Seattle, WA   * Sold on-air and on-line ad schedules on ABC affiliate to new business accounts through cold calling and relationship building. * Booked over $90,000.00 of new business advertising in 2005. * Created, sold and executed tailored promotions integrated through the station as added value to my clients. 3/04–6/05 Account Executive/Daily Print Sales, Seattle Times Seattle, WA   * Sold print advertisements, inserts and direct mail items, and facilitated marketing partner relationships. * Managed over 100 active clients accounting for over $100,000 in monthly revenue for Seattle’s largest daily newspaper with a Sunday readership of 1.2 million. * Advised clients on full media schedules outside of their print buy based on research analysis and client’s marketing goals. * Won “Salesperson of the Quarter” for 4Q 2004 for revenue achievement. 6/00–3/04 Contracts Supervisor/Cable Distribution, Universal Television Universal City, CA   * Negotiated carriage agreements between clients and corporate legal department for USA Network, SCI FI Channel, Trio and Newsworld International. * Managed marketing needs and budget for Western region network affiliates and ensured contract compliance. * Executed sales of TRIO and Newsworld International through the NCTC sales initiative. * Sold affiliate marketing campaigns to support tent-pole programming for all channels under the Universal umbrella and coordinated efforts for promotions and client events. * Won 2003 CTAM “Starwatch Award” and was inducted into CTAM So. California’s mentoring program. 3/06–6/07 Senior Sales Representative/Insurance, Liberty Muual Insurance Wayne, PA   * Identified and cultivated clients, intitiated and followed up on new business opportunities through cold calling. * Graduated from Liberty Mutual Academy training program and earned PA Property and Casualty License. Education 9/93– 5/98 Bachelor's Degree at University of Kansas Lawrence, KS William Allen White School of Journalism, Advertising Major Awards Won 2003 CTAM Starwatch Award and was inducted into CTAM So. California mentoring program.