Christine Lim Simpson thinkbrand@gmail.com http://thinkbrand.blogspot.com Objective   To provide top quality illustrations and designs for children books and publications. Work Experience 1/01–4/08 Illustrator, Self-employed , Singapore   CLIENTS: - Publishwrite Consultancy (for big books) - Little Angel Hugs (for greeting cards) - Ani-play - National University Hospital (for brochure) RESPONSIBILITIES: - Conceptualising - Sketching - Colour coordinating - Designing (characters and sets) - Produce illustrations in chosen medium MEDIUM: - Pencil - Colour Pencil - Watercolour - Ink and Wash - Chalk Pastel - Digital Design company logo - Ani-play (Japanese figurines, anime, comic books store) - Play @ Oasis Illustrate for merchandises - Mirth Maternity 5/01–9/01 Freelance Copywriter, Red Square Design , Singapore   RESPONSIBILITIES: - Write and edit copy for all advertising campaigns and design projects. - Develop creative concepts and execute ideas from start to finish. EXPERIENCE GAINED: - Write sales copy for finance and banking industry (AMEX and DBS Bank). - Create branding advertisements for retail mall (Parco Bugis Junction). - Capable of working independently while serving as a good team player. - Proven initiative and ability to work with minimal supervision. REASON FOR LEAVING: - Maternity leave 5/01–9/01 Freelance Copywriter, Pixel At Work , Singapore   RESPONSIBILITIES: - Write copy and script for multimedia presentation. - Direct audio recording. - Coordinate with client to identify and obtain information needed for the assignment. EXPERIENCE GAINED: - Write technical copy for industrial product. - Capable of working under tight deadlines. - Working with voice talent and recording company. - Proven initiative and ability to service client. 7/00–4/01 Fulltime Copywriter, Citrus Design , Singapore   RESPONSIBILITIES: - Write, edit and proof copy for a broad range of advertising and print projects. - Translate marketing strategy into concepts for promotional, advertising or branding purposes. - Coordinate with Account Services and Creative personnel in identifying and obtaining information needed for assignments. - Articulates creative direction and outlines creative treatment options. - Lead a team of designers and art directors. - Reporting development of projects and team progress to Managing Director. - Assist Creative Director and Account Managers in new business pitching. EXPERIENCE GAINED: - Develop versatility in writing for industries providing retail, hospitality, IT and telecommunications services. - Well verse in developing creative proposals for business pitches and at presenting proposed campaigns and creative work to Clients. - Acquire skills to perform and manage a multitude of problem-solving duties and creative tasks simultaneously under tight deadlines. - Proven capability to oversee all projects and assignments from initial brainstorming to concept implementation and final production. Freelance Copywriter, Advertising Agencies and Design Companies , Singapore   Freelance Copywriter (1996 to 2001) Advertising Agencies: - Bates Indochina - Mandate Advertising Design Companies: - Onion Design - Equal Brand Design - Joint Communications - Allswell Print and Design - LH Marketing RESPONSIBILITIES: - Conceive and develop concepts for advertising and marketing needs. - Craft, edit and proof copy for advertisements, direct marketing collaterals, annual reports, corporate communications literatures, sales articles, promotional editorials and point of purchase materials. - Script TV and radio commercials. - Direct and liaise with voice talents, producers and broadcasting personnel to produce TV and radio spots. - Prepare and develop creative briefs and rationales. - Translate marketing strategy into concepts for branding or promotional and advertising purposes. - Coordinate with Account Services and Clients in identifying and obtaining information needed for assignments. - Carry out additional research and interviews to ensure proper reference support. - Present creative work and property prepares for all Client presentations. - Assist Creative Director and Account Managers in new business pitching. EXPERIENCE GAINED: - Thinking strategically from a marketer’s standpoint while rendering creativity as a writer. - Explore various styles of writing tailored for several industries including pharmaceutical, hospitality, educational, healthcare, tourism, consumer products and fashion retail. - Establish rapport with managers and other personnel from the creative and account servicing department to ensure success in delivering the marketing messages. - Proven analytical skills, capable of processing and summarizing large amounts of information. - Acquire presentation skills. 10/98–12/98 Internship as Junior Copywriter (1998), Bozell Advertising , Singapore   RESPONSIBILITIES: - Write copy for press advertisements. - Assist Senior Copywriter with conceptualisation and development of advertising campaigns. - Perform editing and proofreading duties. EXPERIENCE GAINED: - On-the-job writing experience. 3/96–7/98 Advertising & Promotion Manager (1998), Continental Yachting Sdn Bhd (Brunei)   RESPONSIBILITIES: - Manage all administrative and creative functions for company’s in-house A&P department. - Coordinate with managers of various departments and company’s subsidiaries to deliver promotions, advertising campaigns and PR events. - Assist Managing Director with marketing programs. - Develop and implement advertising and media plans. - Create, write and design company’s corporate collaterals, marketing brochures, press releases, newsletters and event publicity materials including t-shirts, banners and program booklet. - Create sales and marketing literatures including brochures, namecards, posters and point of purchase displays for exhibitions. - Organise events and trade exhibitions. EXPERIENCE GAINED: - Coordinate Brunei Challenge - Brunei’s inaugural international regatta. - Co-organised event with Brunei Darussalam Yachting Association and the Ministry of Industry and Primary Resources (Tourism Unit). Recruit 5 top campaigners from Asian yachting circuit and over 20 companies to participate, advertise and sponsor the event. Key sponsors include * Hong Kong and Shanghai Bank (HSBC), * Standard Chartered Bank. Frank’s Oilfied (HK) Ltd, * Champion Motors (An Inchcape Company) and * Lucent Technologies. - Single-handedly managed all advertising and promotional efforts and establish network with publishers and production agencies. - Acquire multi-tasking skills to perform numerous duties simultaneously. 2/93–1/96 Visualiser/Designer/Art Director, Advertising Agencies , Singapore   - Ketchum Advertising (1993 to 1994) - J Walter Thompson Advertising (1994 to 1996) - Ogilvy & Mather Advertising - Monsoon Advertising RESPONSIBILITIES: - Work with Creative Directors, Copywriters, Senior Art Directors and Account Services to produce visual mock-ups and storyboards for TV Commercials. - Produce illustrations and graphics for advertisements and direct response mailers. - Supervise photography. - Proof artwork for print. EXPERIENCE GAINED: - On-the-job experience as a visualiser and art director. Education Professional at Nanyang Academy of Fine Arts (NAFA) Diploma in Graphic Communications (Merit Awarded) (1995) The three year course has equipped me with the skills that are required to be a graphic designer. Subjects studied includes drawing, history of visual arts, lateral thinking and visual form, painting, photography, digital media production, advertising, corporate identity development and packaging. A Certificate of Merit was awarded to me for academic excellency. Certification at National University of Singapore (NUS) Certificate in Public Relations Writing (1996) This course equipped me with the knowledge and skills in writing publicity materials. Subjects include the principles of public relations, journalism, editing, diplomatic writing, writing for reports and speeches, newsletter writing and writing style. Certification at National University of Singapore (NUS) Certificate in Copywriting (1996) This course has equipped me with the knowledge and skills in writing advertising copy. Subjects cover the fundamentals of advertising, psychology and advertising, rules for copywriting, positioning, conceptualising, writing style and copy plotting. Others Computer Skills: Macromedia Freehand, Adobe Pagemaker, Adobe Photoshop, Adobe InDesign, Adobe Acrobat Proffesional, Microsoft Office programmes including Word, Excel, Powerpoint Presentation, Multi-platform Operating Systems (MacOS 9 & 10, Wndows 2000 & XP), Firefox, Internet Explorer, Apple Safari and various web based applications such as Blogger, Gmail and Flickr. Award: Merit Award - Graduate among the top 10s at Nanyang Academy of Fine Arts. Reference: Mr Anton Mazer is a specialist in Corporate Identity and Intellectual Property. He has created many successful trademarks and branding campaigns for some of the world's most outstanding companies. His portfolio includes Banyan Tree Hotels and Resorts, Angsana Resort and Spa, Pacific Internet and Ngee Ann City. He was also a lecturer in NAFA and LaSalle. He is currently based in Dublin. http://www.conceptdesign.ie/ab_over_anton.asp Samples of my portfolio can be found at http://thinkbrand.blogspot.com