Salary Survey: Methodology

Responses to mediabistro's salary survey were collected anonymously via a web-only poll. Users did not have to be registered or logged in to complete the survey.

Results are available for four geographical regions. U.S. states in each region are as follows:

  • Northeast: Connecticut, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont;
  • South: Alabama, Arkansas, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Missouri, North Carolina, Oklahoma, South Caroline, Tennessee, Texas, Virginia, West Virginia and Washington DC;
  • Midwest: Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, North Dakota, Nebraska, Ohio, South Dakota and Wisconsin;
  • West: Alaska, Arizona, California, Colorado, Idaho, Hawaii, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming.

Results for locations outside of the U.S. are not included in this report, but can be found on this International Data page.

In some areas, the survey received only moderate responses, for which data is available, but not considered likely to be representative of salary rates in the given category. Survey participants were asked to identify themselves as either full-time staffers or freelancers at the beginning of the survey. For purposes of this report, only the staff data is presented. Of the total respondents, 12,560 identified themselves as staffers and 3,179 identified themselves as freelancers. Results for respondents who identified themselves as freelancers can be found on this Freelance Data page.

Because the salary survey was conducted as an online poll, the sample represented is not truly random and may be affected by variables including, but not limited to, disparities between mediabistro's user demographic and overall industry demographics, the predisposition of certain demographic subsets to respond to online polling and the period of time during which the poll was available.

Salaries are divided into three subsets:

  • 25th percentile: data reported is higher than 25% of all respondents in the category;
  • 50th percentile (median): data reported is higher than 25% of all respondents in the category;
  • 75th percentile: data reported is higher than 75% of all respondents in the category.

Some job titles that were deemed to be identical were combined for purposes of this report.

Outlier data deemed to be of no statistical significance was removed for purposes of the calculations presented in the report.

Summary of number of respondents by industry and region:

 
REGION
INDUSTRY
Northeast
South
Midwest
West
Other
 
TOTAL
Advertising - other
126
17
13
20
5
 
181
Advertising: agency
370
52
53
63
9
 
547
Advertising: client side
33
8
4
12
1
 
58
Association publication
34
74
20
17
0
 
145
Book publishing - other
294
27
26
43
4
 
395
Book publishing: consumer
406
20
36
59
9
 
530
Book publishing: trade/B2B
359
20
18
47
7
 
451
Broadcasting - other
36
23
2
11
4
 
76
Cable: entertainment (local)
7
2
4
0
1
 
14
Cable: entertainment (national)
100
16
1
23
2
 
142
Cable: news (local)
7
5
2
1
1
 
16
Cable: news (national)
95
52
1
2
4
 
154
Film - other
14
0
0
9
0
 
23
Film: corporate
9
3
0
10
1
 
23
Film: documentary
12
8
0
2
1
 
23
Film: independent
19
1
0
5
0
 
25
Film: mainstream
13
0
0
6
2
 
21
Magazine: large consumer/national
1,379
150
64
253
69
 
1,915
Magazine: local/regional
160
81
66
90
11
 
408
Magazine: trade magazines/B2B pub.
575
143
110
195
19
 
1,042
Marketing (firm): Fortune 1000 clients
36
8
9
11
1
 
65
Marketing (firm): small/mid-sized clients
36
12
7
12
2
 
69
Marketing (in-house): Fortune 1000
104
22
16
28
3
 
173
Marketing (in-house): small/mid-sized
214
71
27
85
13
 
410
Newsletter: consumer
5
4
4
3
1
 
17
Newsletter: trade
51
33
5
18
2
 
109
Newspaper: community
78
57
46
54
9
 
244
Newspaper: local/regional
337
313
123
205
31
 
1,010
Newspaper: national
123
64
10
32
28
 
257
Online/new media
497
146
43
158
41
 
885
Other, specify
512
114
63
118
34
 
841
PR (firm): Fortune 1000 clients
122
41
13
25
4
 
205
PR (firm): small/mid-sized clients
210
38
19
50
4
 
321
PR (in-house): Fortune 1000
57
15
4
14
3
 
93
PR (in-house): small/mid-sized
143
59
27
40
6
 
275
Pr/marketing - other
114
55
26
33
3
 
231
Print - other
114
46
16
39
5
 
220
Professional journal
45
12
6
6
2
 
71
Radio: entertainment (local)
19
8
5
13
0
 
45
Radio: entertainment (national)
21
4
2
4
1
 
32
Radio: news (local)
13
14
6
11
0
 
44
Radio: news (national)
9
21
1
6
6
 
43
TV: entertainment (local)
18
5
3
7
2
 
35
TV: entertainment (national)
121
12
5
45
9
 
192
TV: news (local)
48
59
20
38
7
 
172
TV: news (national)
110
43
2
7
8
 
170
Wire Service
72
25
10
19
16
 
142
               
TOTAL
7,277
2,003
938
1,949
391
 
12,560

Note: Categories with fewer than 10 respondents were not included in the primary report.

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