December 5 - December 19, 2013An Interactive Online Event


Join the sessions live on Thursdays from 2:00 - 4:00 pm ET or catch the recordings in the archives at your convenience. Each week, you'll complete assignments and get one-on-one feedback from your homework advisor, Perry Crowe. Perry is the Director of Kirkus Editorial, a book-editing program for both independent authors and traditional publishers. Any questions? Contact us.

Kickoff: November 19

Self-Publishing Basics

2:00 pm - 3:00 pm A Crash Course in eBook Self-Publishing eBook publishing can be fast, free, and easy – if you know how to do it. Mark Coker, founder of Smashwords, will give you the foundation to successfully produce, publish, price, distribute, promote, and sell your book. We'll address every author's most common questions about ISBNs, copyright, and piracy. We'll also cover best practices for cover design (including examples and a case study), discoverability, metadata, platform-building, word-of-mouth, and distribution as well as how to reach a global market with your eBook.
  • markcoker MARK COKER FOUNDER,
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Week 1: December 5

Preparing for Publication

2:00 pm - 2:45 pm Reviewing Your Manuscript Join us as we ensure your manuscript is ready for publication. We'll take you through the appropriate steps of the editorial process: developmental edit, copy edit, and final proofreading edit. You'll learn the best solutions for a final edit and where to look for paid (or free) outside help.
  • brookewarner BROOKE WARNER FOUNDER,
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2:45 pm - 3:30 pm Setting Up Your Author Platform We'll cover the basics of the author platform including how to define your brand online in advance of publication, identify your target audience, engage with them online and offline, and manage it all.
  • danblank DAN BLANK FOUNDER,
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Week 2: December 12

Publishing your eBook

2:00 pm - 3:00 pm Best Practices in eBook Self-Publishing Join Mark Coker as he builds on his introductory talk and identifies the best practices of the most commercially successful indie ebook authors. Tips cover a range of areas such as creating a great cover image, knowing when to give things away for free, and how to encourage virality. Other topics covered include pricing strategy, partnerships and collaboration, and book piracy.
  • markcoker MARK COKER FOUNDER,
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3:00 pm - 3:45 pm Selling Your Book Online: Digital Bookstore Options and Selling Directly We'll cover the basics of getting your book ready for all the major online self-publishing distributors: Amazon, Barnes and Noble, iBooks, Kobo. We'll also give an overview of the tools you can use to sell directly on your website.
  • scottsteinberg MIRAL SATTAR FOUNDER and CEO,
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Week 3: December 19

Marketing and Selling Your eBook

2:00 pm - 2:45 pm Self-Publishing Case Study Hear from Melody Anne, New York Times bestselling author and the creator the popular series Billionaire Bachelors as she discusses her experiences navigating the self-publishing landscape.
2:45 pm - 3:30 pm Online Outreach, Pitching, and Budgeting Learn how to pitch articles and reach out to major media outlets to get coverage for your book. You'll also learn best practices for creating a blog tour, setting up in-person events, and generating buzz online. In addition, we'll show you how to set competitive pricing, map out a simple budget, and make money from your eBook.
  • scottsteinberg SCOTT STEINBERG CEO,
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