#selfpubschool
Program
Week 1: Wednesday, April 3, 2013
Final Manuscript Review
2:00 pm - 3:00 pm ET
Opening Keynote
Opening Keynote
Get your manuscript ready for public view
Join us as we ensure your manuscript is ready for publication. We'll take you through the appropriate steps of the editorial process: developmental edit, copy edit, and final proofreading edit. You'll learn the best solutions for a final edit and where to look for paid (or free) outside help.
Join us as we ensure your manuscript is ready for publication. We'll take you through the appropriate steps of the editorial process: developmental edit, copy edit, and final proofreading edit. You'll learn the best solutions for a final edit and where to look for paid (or free) outside help.
Week 2: Wednesday, April 10, 2013
Format Your Book for the Big 3 Digital Bookstores
2:00 pm - 3:00 pm ET
Guest Speaker
Guest Speaker
A crash course in eBook self-publishing
eBook publishing can be fast, free, and easy – if you know how to do it. Mark Coker, founder of Smashwords, will give you the foundation to successfully produce, publish, price, distribute, promote, and sell your book. We'll address every author's most common questions about ISBNs, copyright, metadata, and piracy. We'll also cover best practices for cover design (including examples and a case study), discoverability, metadata, platform-building, word-of-mouth, and distribution as well as how to reach a global market with your eBook.
3:00 pm - 4:00 pm ET
Guest Speaker
Guest Speaker
Turning your book into an eBook: Where do you need to publish?
We'll walk you through digital bookstores, Amazon's Kindle Direct, Barnes & Noble PubIt, Smashwords, and Kobo Writing Life so you can see what it takes to get published.
Week 3: Wednesday, April 17, 2013
Strategies to Make Your Book a Success From Authors Who’ve Done It
2:00 pm - 2:45 pm ET
Guest Speaker
Guest Speaker
Marketing Your Book: A Case Study
In this session, join authors Matthew Mather and Colleen Hoover for a discussion on how to successfully market your book. This wide-ranging talk will cover everything from crafting press releases to tracking your results and watching hour-by-hour sales figures as they come in.
2:45 pm - 3:30 pm ET
Guest Speaker
Guest Speaker
Setting up your author platform
We'll cover the basics of the author platform including how to define your brand online in advance of publication, identify your target audience, engage online and offline, and manage it all.
Week 4: Wednesday, April 24, 2013
Marketing & Publicity Part 1
2:00 pm - 3:00 pm ET
How to build a social media marketing platform for your eBook Create a strategic plan to market, publicize, and sell your book. You'll learn how to use social media to build cross-platform campaigns that reach new audiences, attract bloggers and reviewers, and increase book sales.
Week 5: Friday, May 3, 2013
Marketing & Publicity Part 2
2:00 pm - 3:00 pm ET
How-To Session
How-To Session
Online outreach, pitching, and budgeting Learn how to pitch articles and reach out to major media outlets to get coverage for your book. You'll also learn best practices for creating a blog tour, setting up in-person events, and generating buzz online. In addition, we'll show you how to set competitive pricing, map out a simple budget, and make money from your eBook.
Week 6: Wednesday, May 8, 2013
Design
2:00 pm - 3:00 pm ET
Format your eBook for publication Expert John Low will show you the similarities and differences between print books and eBooks. Learn how to use reflowable text, prepare your book for formatting, and how to format an eBook with Microsoft Word. He'll also discuss the Smashwords Style Guide and issues with fiction and nonfiction eBooks. Finally, John will discuss troubleshooting and how to find help along the way.
