Program

Semantic Web Summit features visionary leaders in the semantic web space sharing tactical takeaways and case studies. We're working on the program schedule. Sessions and speakers are updated frequently, so stay tuned!

November 16, 2010

12:30 pm
Registration opens

Primer to Semantic Technologies In Business

1:20 pm - 1:50 pm

Lee Feigenbaum kicks off the conference with a brief talk about what "Semantic Technologies" covers, from Semantic Web and Linked Data to Natural Language Processing and Unstructured Text.


LEE FEIGENBAUM VP of Technology and Client Relations Cambridge Semantics @leefeigenbaum

Semantic Software Architecture

1:50 pm - 2:20 pm

Semantic Software Architecture enables a very different approach to enterprise data management, reporting and analysis. It does not depend on the building of data warehouses and master data management systems. Instead, it relies on the natural description, federation and integration capabilities enabled by the W3C standards. All information is exposed as RDF and is accessed through SPARQL endpoints. Triple stores are not a required component of this architecture. The software architecture is model driven using RDF and/or OWL models to enable the capability of the various semantic software components. This talk explains the architecture and all of its components.


MICHAEL LANG, SR. Co-founder, CEO and Chairman Revelytix

What is Semantic Search?

2:20 pm - 2:50 pm

Semantics is the science of the meaning that lies beneath words. In this talk we will show how semantic technologies are quickly being adopted by big and small Search Engines alike to make search more accurate and more complete. How to leverage semantic technology for SEM / SEO as well as for your own website search will be a key focus. We intend to show how semantics plays a role in providing higher precision (less but more precise results), followed by an increase in recall through the use of semantic concepts and finally with a second round of precision through the use of objects found within the corpus. This leads to a better customer experience starting at the outside edge of search (the search engine) followed by the interior of search (on your website). We will show examples from industry of leading Question – Answer systems as a form of SEM / SEO.


BRYAN BELL Vice President, Enterprise Solutions Expert System

Break

2:50 pm

Using Knoodl to Achieve Emergent Analytics

This demonstration will show a unique collaborative approach to ontology development that is dramatically reducing delivery time from conception through production delivery of ontologies. Revelytix developed Knoodl.com to provide ontologist with a formal modeling and editing tool that simultaneously engages non-technical subject matter experts and executive stake holders to insure descriptions from all perspectives (business vocabularies) get into the ontology. In the wiki, the collaborations logs become a historical reference of how descriptions were initially conceived and evolved over time to provide accurate definitions for the current generation of information consumers and future projects.


MICHAEL LANG, JR. VP, Director of Ontology Engineering Services Revelytix

Sponsored by

User Interface Design and the Semantic Web

3:20 pm - 4:10 pm

User Experience is critical to success - we've seen the evidence of that repeatedly in the Web 1.0 and 2.0 worlds. What role does UX play in the Linked Data world? As more people engage with semantic-driven applications and information - both as consumers and creators - unique interaction styles and experiences are surfacing. At the same time, there are new interaction challenges raised by the potential of the Semantic Web. Let's see and discuss how tactical design approaches can be leveraged to offer strategic value.


DUANE DEGLER Principal Design for Context @oddapproach

What Will the Stock Markets Do? Using Semantics for Predictive Analysis

4:10 pm - 4:50 pm

There is a lot of money and attention going into hacking big data sets to parse out what might happen next. Clearly monetization is not the problem, the folks who crack this will make tons of money. The problem is a technical one. The enabler is lots more data available to hack. With a big money prize and the enabler in place, this should be an interesting space. This talk will look at different approaches to the problem, what is working, and what is not working.


BERNARD LUNN Managing Director ITRS America Inc. Co-founder CapitalMarkets.com @bernardlunn	DR. RIZA BERKAN Founder and CEO hakia	YY LEE Chief Operating Officer FirstRain	DREW WARREN President and CEO Recognos Financial

Lotico the Semantic Social Network

4:50 pm - 5:20 pm

Semantic Social Network (SSN) is a new product category that combines features of online social networking sites with Semantic Web technologies to maximize data fidelity and data reusability across heterogeneous social networking products. With the increasing number of online networking sites and social media content offerings propriety data formats become a road block for efficient data management and transfer across community boundaries. Centralized services and API based data exchange are a temporary fix to tackle this issue but do not address the challenge of data mobility that we already face with the growing data deluge on the world wide web. In this presentation we will take a look at Lotico, a Semantic Social Network with more than 15,000 members worldwide that share a common interest in the SemanticWeb. Lotico's core platform is powered with semantic technologies, that now enable Lotico to publish its content in form of Linked Open Data to the public web.


MARCO NEUMANN Information Scientist, CEO & Founder KONA @neumarcx

OpenAmplify Announcement

5:20 pm

Reception and Lotico Boston Meetup

5:30 pm

November 17, 2010

9:00 am
Registration opens

Making the Case for Semantic Technology in Business

9:30 am

A session that digs into how to create a strategy around linked data, e-commerce, marketing and brand positioning. Guest speakers will talk about ways to increase visibility and sales, how to track and measure linked data marketing, protecting the data, and how to generate revenue.


SCOTT BRINKER President and CTO Ion Interactive @chiefmartec	MARTIN HEPP Professor and CEO Hepp Research GmbH @mfhepp	JAY MYERS Lead Web Development Engineer Best Buy @jaymyers	MIKE PETIT Co-founder and CIO Hapax Ltd.

Keynote: Semantic Technology in the Department of Defense

10:20 am

Dennis Wisnosky, chief architect and CTO of the Department of Defense, brings his expert guidance to Semantic Web Summit. Adept at deriving solutions to move organizations from 'as-is' inefficiency to a 'to-be' state of achieving strategic and tactical objectives, Dennis will talk about the strategy, current initiatives and challenges related to the use of Semantic Technology in the DoD.


DENNIS WISNOSKY Chief Architect and CTO Department of Defense

Break

11:00 am

360 Degree Semantics: Managing Unstructured Content in a Full Cycle Semantic Ecosystem

Learn how Ontotext is using an integrated component approach that integrates text analysis with semantic data structures for sustainable data management at a fraction of the time and effort associated with legacy data integration projects. See how we're applying the 360-degree concept at real-world scale for the BBC, the UK National Archives, and Astra Zeneca. We'll also preview new releases of our core platforms, including BigOWLIM and KIM.


MATTHEW PETRILLO CEO Ontotext USA

Sponsored by

Semantic Advertising

11:30 am

Contextual advertising is a misnomer since it runs on keyword matching only. Yet it is the predominate form of advertising matching. More recently semantic processing and matching of content to ads on explicit dimensions (e.g. entities, categories, events) has been shown to be a superior approach. In this talk we will show where the future of this semantic advertising approach is headed by adding the implicit dimensions (e.g. emotions, behaviors, motivations) that can be understood during the matching process.


BROOKE AKER CEO Expert System @brookeaker

Lunch for Paid Conference Attendees

12:00 pm

The Semantics of Drug Discovery and Marketing: How to Empower Knowledge Workers and Save Money

1:00 pm

Few industries require interacting the volume and variety of data present in the pharmaceutical industry. Our understanding of biological systems is evolving rapidly, becoming more complicated by the day. New methods of compound discovery, testing, and validation continue to be developed, and the regulatory environment changes almost as quickly in an attempt to keep up. Companies are outsourcing more and more core activities, including compound testing, validation, and manufacturing. In this tumultuous environment, traditional technologies have been unable to provide scientists, scouts, marketers, and brand managers with access to the right views of data in this rapidly changing environment. Rob Gonzalez, Senior Product Manager at Cambridge Semantics, will discuss how the flexibility and focus on subject matter experts--as opposed to technological experts--provides pharmaceutical companies with new capabilities to drive down costs of drug research and marketing. He will present two case studies, and draw parallels in other industries.


ROB GONZALEZ Senior Product Manager Cambridge Semantics @chirping_gonzo

Structure Sets the Content Free

1:30 pm

To survive the digital age, publishers must find engaging ways to re-package their content as products and services with a distinct value to customers. Paid content, and what success looks like for brands (think a value-add approach) as well as failure. New revenue streams that leverage the opportunities specifically ordered by digital content, and how publishers can plan for all platforms.


RACHEL LOVINGER Content Strategy Lead Razorfish @rlovinger

Break

2:20 pm

400 to 1 – The ROI for Semantic Web Applications

It is applications that have become the new face of the web – where design, content control, analytics, semantics and channels rule over the chaos of the original web. In this session we'll show what you need and how you bring these elements together in rapid fashion to make winning Semantic Web applications. Done right, $1 invested returns $400 in cost savings, new revenue or both. That ROI is based on real customers using real Semantic Web applications. Come see how it’s done.


BROOKE AKER CEO Expert System @brookeaker

Sponsored by

How Wolfram|Alpha Works

2:50 pm

Building the Wolfram|Alpha computational knowledge engine required breakthroughs in linguistic processing, data curation, automated algorithm development, knowledge representation, symbolic programming and several other areas. In this talk, the creator of Wolfram|Alpha will discuss the technology behind the system, its current development directions, and a variety of important emerging enterprise applications.


STEPHEN WOLFRAM Founder and CEO Wolfram Research @stephen_wolfram

Semantic Technology for Media: It's All About Context

3:30 pm

Content creators today face a global audience with ubiquitous connectivity constantly adopting new methods to access and interact with content. Semantic technologies need to help provide creators with a way to stay relevant to audiences, search engines and advertising efforts by structuring and contextualizing their content.


MIKE DUNN VP & CTO Hearst Interactive Media @glemak

Closing Remarks

4:00 pm

Wrap up panel discussion that will include thoughts about the conference content and perspectives on how the business applications of these technologies will change in the next 1/3/5 years, the biggest roadblock(s) to continued adoption of these technologies within businesses, the potential for a larger role for these technologies within B2C or B2B applications, and more.


LEE FEIGENBAUM VP of Technology and Client Relations Cambridge Semantics @leefeigenbaum	ERIC FRANZON VP Community SemanticWeb.com @ericaxel	CHRISTINE CONNORS Principal TriviumRLG LLC