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| Professional/Personal Overview |
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Best Practices and trend stories are my specialty. My work has appeared in national publications, including Fortune, Advertising Age, Entrepreneur and the Wall Street Journal. I cover marketing, media, corporate & personal finance, managing issues, technology, real estate and travel. I am comfortable interviewing everyone from the CEO to hourly workers on issues ranging from work/life balance to corporate diversity and stock performance. (Yes, I can handle financials.) Try me. |
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| Work Samples |
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(People, 9/28/2006)
Drastic thinness has become the beauty ideal – and it's having an alarming effect on girls everywhere
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(Smart Spot/Meredith Corp., 9/26/2006)
Imagine five large cans of vegetable shortening. That’s the amount of fat I have lost since my October 2005 visit to the Cooper Clinic on the campus of the Cooper Aerobics Center in Dallas.
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(The Angel Journal, 8/30/2006)
Conferences Eliminate Guesswork But Are Your Eyes Always Peeled? Second base, birthday parties and Mt. Rainier inspire new deals for angel investors.
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(The Wall Street Journal, 8/28/2006)
From American castles to homes with kitchens in the master suite, indoor waterfalls or that incorporate Feng Shui principles, I write on real estate trends several times a month for the WSJ. See partial archive here.
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(RealEstateJournal.com, 8/17/2006)
Key Largo, the longest and largest island among the 100-mile chain of islands in the Florida Keys, offers a tropical, Caribbean-feel vacation without ever leaving the U.S. Note: This is the fifth installment of "Resale," a feature Sheree does that profiles vacation-home owners and their residential
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(Giants, 8/1/2006)
In the captive mortgage business, some bail, others thrive. Should builders really be in the captive mortgage business? This piece examines the pros and cons to both sides of the business.
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(CTW Features, 7/13/2006)
What women want in a home often is quite different than what men want, and as a result everyone from the architect and homebuilder to real estate agents take a different approach to wooing female homebuyers than they do with men.
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(Trump Magazine, 7/10/2006)
Whether you are a jet-setting young professional or an affluent baby boomer, here are three hot and trendy neighborhoods in time-tested areas that are sure to re-energize you—and hopefully your portfolio as well.
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(Media magazine, 7/1/2006)
Digitally inserting or removing images from video content is common enough. But leveraging the process into a business model with a viable revenue stream means big bucks for TV networks and film studios operating in the $3.5 billion product placement marketplace.
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(Black Enterprise, 6/12/2006)
Certificates of deposit and money markets are traditionally safe ways to stash your cash. Thanks to rising interest rates, the return on these accounts has edged toward 5%, rivaling stocks and bonds as profitable investment vehicles.
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(CTW Features, 6/11/2006)
Thinking of renting out that addition above your garage? Moving the in-laws into the basement suite? Well, before you put the ad in the paper, put an offer on a house or make a live-in arrangement with a nanny, you might want to walk down to city hall and check out the occupancy laws.
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(Media magazine, 6/1/2006)
In the banquet room of a swanky hotel, attractive people with flawless skin, extra-white teeth, and trim figures devour trays of champagne, sushi, and chicken satay. The talk turns to Botox and tummy tucks. No, it's not a Hollywood shindig but an event hosted by Cosmetic Beauty Magazine
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(OMMA, 6/1/2006)
Movie fans scream at the screen to warn a chick in a horror flick not to go upstairs. Hard-core fans often get together online and write their own scripts and producers are reading what they say.
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(CTW Features, 5/24/2006)
Given that hurricanes and blizzards huff and puff and blow bits of home siding away, choosing a contractor to fix the damage is like a complex fairy tale with an antagonist that must be conquered. Even the NAHB warns on its Web site: “Beware of fly-by-night contractors.”
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(Wall Street Journal, 5/16/2006)
What to see and do, where to eat and sleep in parts of Ireland. You'll need a WSJ account to read this.
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(Black Enterprise, 5/15/2006)
Starting an investment club is a great idea, but to run it successfully, you need to do more than select a broker, pool money with a few friends, and subscribe to financial publications.
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(Entrepreneur, 5/1/2006)
Can you help employees become homeowners?
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(SBA: Small Business Success, 5/1/2006)
Don`t Be Caught When a Calamity Strikes Your Business. When most people think of crisis management, they think of fires, explosions, natural disasters, workplace violence and even terrorism. However, businesses are more likely to experience a smoldering crisis than a sudden crisis. Here's how to avoi
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(Wall Street Journal, 4/13/2006)
An illuminated "check engine" light used to only signal serious car trouble. Today it also could mean minor things like a loose gas cap, a worn spark plug or poor emissions. We test five ways to find what the trouble might be.
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(Media, 4/1/2006)
CORPORATIONS ARE MAJOR SUPPORTERS OF the arts, so it seems a fitting progression for their outdoor media buys to include a commission for a $10,000 custom-made work of art.
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(Media magazine, 4/1/2006)
CELL PHONE USERS SEARCHING FOR a little inspiration might turn to wireless content providers Royalcom or FaithMobile, both of which offer religious programming for mobile users.
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(Entrepreneur, 3/24/2006)
Know how to use eBay's tools and services to get the most out of your business on eBay.
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(Entrepreneur, 3/15/2006)
What a housing bubble could mean for your business
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(Corporate Board Member, 3/1/2006)
It’s hardly a secret that the reformers’ push to split the roles of chairman and CEO went down like a punctured soufflé. But a survey by executive recruiter Spencer Stuart shows even less enthusiasm than that.
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(The Wall Street Journal, 2/23/2006)
After a torrential storm thrashes through town, one of the tasks for homeowners is to choose a contractor to repair the damage. In our test, work estimates varied widely, ranging from $14,630 for a local contractor to $65,392 for vinyl siding from Sears.
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(OMMA, 2/1/2006)
CEO and co-founder of the recently launched Root Markets (root.net), believes that consumers will be willing to store their clickstream history and personal data in online "vaults" if it means receiving more relevant and targeted advertising.
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(Chief Executive, 2/1/2006)
Asserting confidence can help Asian Americans shatter the glass ceiling between them and the C-suite. At a time when Asian markets are looming larger for U.S. CEOs, one would think that tapping the linguistic and cultural skills of Asian Americans would be a no-brainer.
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(OMMA, 1/31/2006)
BusinessWeek Online is at the top of its game with a full complement of blogs, podcasts, and slide shows
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(Media, 12/1/2005)
University libraries are quickly going digital. But plans by Google to offer fully searchable databases of digitized books have spurred controversy.
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(OMMA, 11/1/2005)
YOUR MAMA MAY HAVE TOLD you, "Don't talk smack to me, young man." But now every fantasy football fan can talk all the smack they want at McDonald's italksmack.com.
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(Chief Executive, 10/1/2005)
Succession planning tends to focus on the CEO, but getting the right C-suite rotation is just as important
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(Entrepreneur, 8/31/2005)
New to the world of eBay? Never fear. Guide your business toward success with these simple startup tips.
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(TV Week, 8/15/2005)
"Not ready for prime time" is the message a number of minority journalists say their industry is sending them. According to some journalists of color, they are being relegated to what is seen as less-desirable time slots: weekends, overnight and afternoons and the 5:30-7 a.m. shifts.
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(Television Week, 8/1/2005)
Minority faces were less prevalent in television newsrooms in 2004 than the previous year, and virtually no improvement has been made in that area in the past 10 to 15 years, according to a report by the Radio-Television News Directors Association and Ball State University. Journalists cite unpaid i
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(Television Week, 7/25/2005)
Dump the :30 Spot and Embrace On-Demand: Former OMD Exec Joe Jaffe Emphasizes Ads Must Be Entertaining or Informative to Be Effective
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(The Wall Street Journal, 7/19/2005)
Where to eat and sleep, what to do and see in the Azores, islands of Portugal. You'll need a WSJ account to read this, or pay per view.
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(Workforce Management, 7/1/2005)
Bad blood spans generations at Maritz Inc., but the firm has remained a major player with its programs aimed at helping clients reach their business goals.
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(Corporate Event, 6/1/2005)
Product launches are hit or miss. And according to Schneider/Stagnito Communications’ annual “Most Memorable New Product Launch Survey,” most miss. What’s the key to landing a hit? Two words: media coverage.
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(Entrepreneur, 6/1/2005)
Many startups are sending jobs overseas. But does offshoring help or hurt business?
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(Exhibitor, 4/15/2005)
You can put all your ducks in a row with booth training, show-reference guides, and rah-rah meetings to educate your staff, but to get them fully committed to meeting trade show goals you have to understand their needs and offer what’s-in-it-for-them solutions. Here are seven common grumblings from s
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(Incentive, 4/1/2005)
Fearing an employee exodus, many companies are tailoring incentive programs to improve loyalty and decrease turnover. Here's how they're doing it creatively—at a time when budgets are scarce
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(Television Week, 3/28/2005)
Cleveland has been mired in an economic rut in recent years that has landed it the distinction of being the poorest large city in the nation. But as local advertisers slash their budgets, the dark cloud over Cleveland may have a silver lining for its cable business.
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(3/1/2005)
That six-figure salary, corner office, stock options—they were all for your family, right? Wrong.
... For many executives, the view from the top isn't quite what they expected.
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(Workforce Management, 3/1/2005)
Given the number of companies outsourcing and offshoring, job growth in India will steadily climb. Cendant Mobility and others offer tips to help hiring decision-makers understand the Indian job candidate’s values.
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(Workforce Management, 2/1/2005)
As companies send many of their operations offshore, they are increasingly asking employees born in other countries--but educated and trained in the United States--to return home to work. For example, some multinational companies are relocating Chinese-born employees to Beijing and beyond as a way to
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(Television Week, 1/16/2005)
One of the biggest appeals of The WB Network to advertisers is its ability to consistently deliver a very desirable target audience, 12- to 34-year-olds. It is in this age range, The WB touts, that consumers make their first important decisions. Grab their attention now, and a marketer could have a
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(Workforce Management, 11/29/2004)
The search for a new Walt Disney Co. CEO was one of the most coveted assignments in the extremely competitive executive search firm industry. And Chicago-based Heidrick & Struggles emerged as the winner over Russell Reynolds Associates and Spencer Stuart due in part to Gerry Roche.
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(Fortune Small Business, 4/28/2004)
Link to this interview I conducted with Behlen Manufacturing CEO Tony Raimondo as well as other articles I covered while freelancing for FSB or on-staff with Fortune.
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(Television Week, 3/1/2004)
Link to this piece on how ad sales reps tout the Minneapolis market despite its low TV ratings. Also link to other feature-length articles and shorter "Success Story" columns I wrote for the industry trade.
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(Potentials, 4/1/2003)
That gift you just picked out could wreck a perfectly good working relationship.
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(Sales & Marketing Management, 7/1/2002)
Read this cover story I wrote about small, but determined companies trying to topple the giants of their industry. Also link to others I did for SMM.
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| Work Info |
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Expertise |
| Editor |
14 Years |
| Reporter |
20 Years |
| Writer |
20 Years |
Specialty |
| Business (general) |
15 Years |
| Entrepreneurship |
15 Years |
| Personal Finance |
15 Years |
Total Media Industry Experience
20 Years |
Media Client List (# assignments
last 2 yrs)
The Wall Street Journal (11+), MinnesotaBusiness (11+), Crain Communications (11+), Television Week (11+), People (11+), Corporate Event and sister Exhibitor (11+), Entrepreneur (11+), Workforce Management (6-10), TheLadders.com (6-10), Media (6-10), OMMA (6-10), Executive Travel (3-5), Chief Executive (3-5), Black Enterprise (3-5), Corporate Board Member (3-5), Fortune Small Business (3-5), American Gardener (1-2), American Business Woman (1-2), Latina (1-2), Time Inc Custom Publishing (1-2), Incentive (1-2) |
Corporate Client List (# assignments last 2 yrs)
non-profit community centers as editor and writer (11+) |
Other Work History
Former staffer at Fortune, Advertising Age, Pulitzer. Projects for: Chicago Sun-Times, Asbury Park Press, St. Louis Post-Dispatch, Sales & Marketing Management, Potentials, Chicago Defender. Former tenure-track instructor at Drake Univ's School of Journalism. |
Computer Skills
OS 10, HTML, Dreamweaver, Adobe Photoshop, Quark, Word, Excel |
Equipment
Laptop, digital camera, audio recorder, video camera, Web cam |
Foreign Language Skills
Portuguese, Spanish, Hebrew |
Work Permits & Visas
U.S. Passport |
References
Upon Request |
Awards
Peter Lisagor Award for Exemplary Journalism, 1998 |
Associations
NABJ: National Association of Black Journalists |
Other
Univ of IL, M.S. in Journalism
NYU, Financial Statement Analysis & Accounting courses
Ben-Gurion University, Anthropology (post-graduate)
Short deadlines OK.
Book projects welcome.
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Freelancer Availability
I freelance full-time. I live near Minneapolis-St Paul, MN. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
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