9:00 am - 9:45 am
KEYNOTE: The 'Perfect Fit' in Mobile Monetization: Connecting Brands with Mobile Apps
"Mobile is big and it's here to stay." That's been the mantra of the tech industry for years, but mobile has been growing at an even greater pace within the past 6 months. Mobile app developers have been searching for effective monetization strategies just as brands and advertisers have been trying to figure out how to reach their target mobile demographic. This presentation will outline how incorporating brands inside mobile apps is the next evolution of mobile monetization strategy. Attendees will walk away with key takeaways on the state of mobile advertising today and how to execute a monetization strategy that enhances app engagement while monetizing in an effective manner.
9:45 am - 10:15 am
Ruling the Mobile World: How Developers are Successfully Monetizing the Multi-Platform Landscape on iOS & Android
In today’s fragmented media landscape it is becoming increasingly difficult to become successful across multiple platforms. This is most apparent in the mobile sector. Few developers have made a smooth transition from Android to iOS or vice versa. The select few that have crossed over prosperously have endured a number of hurdles on their path to mass distribution and efficient monetization. This panel of industry veterans will not only break down the similarities and differences of Apple and Google’s distinct platforms, they will also present their own strategies and share what has worked and what hasn’t on their journey to mobile dominance.
10:15 am - 10:45 am
10:45 am - 11:30 am
Building for Tablets: Keys to Success
With 100 million tablet devices in the hands of users todayand over 200,000 apps available, it’s time for tablets! The combination of a touch interface and large screen have enabled new opportunities for game developers in all genres. What does it take to succeed in the tablet space? What role do apps play? How does designing and launching games for the tablet format compare to developing games for phones? This session will provide valuable insights into what it takes to successfully develop tablet games including how to succeedat user acquisition for iPad and Android tablet apps.
11:30 am - 12:15 pm
HTML5 games have been heralded as the next innovation to enable cross-platform games. Is the technology up to the task today? What are the key technical challenges facing those looking to build games using HTML5? What types of new games will HTML5 enable? Join us as our panel of industry insiders share their opinions and perspectives on this important subject.
1:15 pm - 2:00 pm
Smartphone & Tablet Apps: By the Numbers
Leveraging its data-set of more than 75,000 companies and using its analytics and advertising services across more than 210,000 apps, Flurry shares the latest consumer behavior and business trends for iOS and Android apps. This session will additionally focus on key usage difference between smartphone and tablet apps.
2:00 pm - 2:45 pm
The Power of Cross-Promotion: How Leading Mobile Game Developers Are Leveraging Their Own User Base
Are you making the most of your most valuable asset? As mobile gaming shifts from paid to freemium, the best game developers have learned to leverage the value of their user base for distribution power, direct monetization, and indirect monetization. Cross-promotion has become one of the key tools in their arsenal as developers grow their portfolio of games. Learn from top iOS and Android developers about their inside tips and tricks on when to introduce cross-promotion, how to deliver a valuable user experience, how to differentiate a good conversion number from a bad one, and how to optimize to grow your loyal user base into big whales and chart-topping numbers.
2:45 pm - 3:15 pm
3:15 pm - 4:00 pm
Multiplatform Games: Designing for the Future
As casual games spread throughout every gaming platform from consoles to the latest mobile phones, designers are challenged to innovate,modify and reinvent gameflow and mechanics to suit platforms. However, we are seeing that some game mechanics and design decisions do not carry over between platforms despite the technology existing to support them. In this highly informative panel discussion, we will touch on all elements of designing for multiplatforms and what challenges the next generation of casual games will encounter, whether it's entire genres or minor elements like UI. We will look at some examples of successes and failures in moving between platforms and launching on multiplatforms. Finally, we will debate how technology like HTML5 or Flash supports or hinders multiplatform development.
4:00 pm - 4:45 pm
Get Your Game Discovered: Designing for Word of Mouth
What's the most powerful way for a player to find your smartphone or tablet game? It's when Jill, who is having a soy latte in Starbucks, shows her friends your game and can't stop gushing about it. While the install prices are spiraling out of control, word of mouth is totally free, highly effective but seemingly impossible to design into your game. Building the next Angry Birds will be hard, but you can increase your chances considerably with practical designs and tools that you can use to make players talk about your game.
Join this session for a practical approach to designing your game for word of mouth, empowering your players to do the marketing for you and how to leverage social amplifiers in iOS 6, Facebook and beyond to get the word out about your smartphone or tablet game.
4:45 pm - 5:30 pm
Smartphones & Tablets: The Rise of Social 2.0
With smartphones and tablets becoming the new battleground for social gaming, is it fair to say that the era of Facebook as the key platform for social games is coming to an end? And if mobile devices are where the next generation of social games will be created, what are the platforms and technologies that lay beyond? Join us as we examine how social games developers can address the thorny technology challenges of new and emerging platforms and whether there is a future for gaming on Facebook. We’ll also take a closer look at whether it is possible to build a predictable business from social games in the future along with a host of late breaking topics and issues currently impacting the industry.
5:30 pm - 6:00 pm
In-App Purchases Demystified
Free-to-playis becoming or already is the dominant distribution across all platforms.Revenue is generated through in-app purchases (IAP) where users buy anything from decorations to powerups. Platforms exhibit varying trends in IAP utilization. How should your design approach different on Android versus iOS? Is web still relevant? What are players really paying more? This panel discussion highlights emerging trends in IAP integration as well as payment methods, platform comparison, and more.
6:00 pm - 7:00 pm
Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.