social media policy

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7 Tips for Responding to Negative Social Media Feedback
Social media experts give tips on how to handle trolls and legitimate criticism on your brand's social media platforms.

Sightings (15)

Spotted around the media universe

Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC] - Posted December 17, 2014
So you want to use social media to promote your business, products and services? Smart play. But for best results on social you need clear objectives and an organised, winning strategy. You need a plan. And you need to do the work. ... [AllTwitter]

New Social Media Charter Launched to Help Banks Avoid #Twitter Blunders - Posted December 12, 2014
New guidelines which will assist bankers with how to use Twitter and other social networking sites have launched this week in association with the Financial Conduct Authority. Led by financial public relations firm Templars Communications in con... [AllTwitter]

How Zelda Williams Will Change Twitter's Troll Policy - Posted August 14, 2014
A while back, we offered a '5 Things' post about "How to exterminate Internet trolls." Apparently, some of you didn't get the memo because something really (expletive) awful happened to the grieving Zelda Williams, daughter of Robin Williams. ... [FishbowlDC]

NPR to Employees: 'Retweets Actually Are Endorsements, So Quit It!' - Posted July 11, 2014
Something that has plagued reporters of any ilk for years is the dreaded retweet button. Although they work for a particular network (local or national), they have personal accounts ... and opinions. Thanks to becoming the personification of the TV network, the disclaimer "Retweets are not endorsements" appe... [FishbowlDC]

Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY] - Posted March 6, 2014
Less than half of brands have effective policy in place for dealing with negative posts on their social media channels, reveals a new study from Social Media Market... [AllTwitter]

Is Social Media's Branding Power Overstated? - Posted March 1, 2013
Despite the intense focus on social media and measurement in PR and marketing departments, a new and somewhat surprising study from web cont... [FishbowlDC]

Film Studios May Stop Running Facebook Promos - Posted January 10, 2013
Today's Academy Awards nominations mark Hollywood's second-biggest PR day (this year's theme seems to be "Thank you, Steven Spielberg, for ke... [FishbowlDC]

5 Great 2012 Instagram Branding Campaigns - Posted December 19, 2012
There's been a bit of drama on the social media photo-sharing front recently, hasn't there? We didn't spend too much time following the playground Twitter vs. ... [FishbowlDC]

Will The White House's New Social Media Strategy Work? - Posted November 29, 2012
There's no question that The White House knows its way around social media--President Obama's "four more years" Instagram tweet quickly became the most l... [FishbowlDC]

The PR Dangers of Automated Messaging - Posted November 8, 2012
We can understand why the Romney/Ryan campaign might forget to cancel the obviously automated publication of its official victory website after Tuesday's election. In this case, the team... [FishbowlDC]

Hurricane a Big PR Win for...The MTA? - Posted November 2, 2012
Yes, we're still a little overwhelmed by all the Sandy stories, but we'd like to bring you another example of a brand that scored a PR win during the storm. This story is even more relevant because the brand in question, The Metropolitan Transportation Authority (MTA), has a generally ter... [FishbowlDC]

Your Company Doesn't Need A Social Media Rulebook (Just Some Common Sense) - Posted May 25, 2011
The New York Times has impressed me not once, but twice this week. First, they've decided to experiment with turning off their auto... [AllTwitter]

Amway Social Media Policy Focus: Transparency and Negativity - Posted September 27, 2010
Cynthia Droog, digital PR specialist for Amway Global, spoke exclusively with the ... [FishbowlDC]

Webcast Tomorrow: Social Media Policy - Posted September 20, 2010
Last week, PRNewser posted a video about's social media policy. While most companies have a social media presence, many lack a cohesive guideline for social networks. Tomorrow from 2pm to 3pm EST, PRNewser is hosting a webcast with Edelman Digital VP of social media Michael Brito offering tips on how you... [FishbowlDC]

A Look at's Social Media Policy (VIDEO) - Posted September 17, 2010
Looking to get insight from one large company's social media policy... [FishbowlDC]