Program

After search, the most common way information spreads online is socially. Marketers are increasingly realizing that the best way to harness social isn't to get consumers to produce funny videos about a brand, it’s to produce content and applications that facilitate interaction. Aaron Shapiro, partner at Huge Inc. and contributing writer to Mediapost, AdWeek and more, joins us to talk about the most effective ways to generate high-reach social marketing.

AARON SHAPIRO Partner HUGE Inc. @amshap

The time for your business to start using social media was yesterday. In this session, Larry Weintraub of Fanscape, a leading social media marketing agency, will run through the key reasons why smart use of social media can help you reach more customers and help you sell more.

LARRY WEINTRAUB Co-founder and CEO Fanscape @lardog2000

Stretch your legs, grab a coffee, make a new connection

Details forthcoming

NICK O'NEILL Host, Social Ad Summit Founder, Social Times, Inc. @allnick

Facebook now counts more than 500 million active members worldwide. For brands, many are still trying to figure out how they can manage an effective presence on the social network that both engages people and builds their business. Michael Lazerow, chairman and CEO for Buddy Media, will present a case study with Royce Carvalho, Associate Product Director, Digital Marketing at Johnson & Johnson, that shows how the company developed an engaging Facebook strategy for its ACUVUE contact lenses brand, which included the added challenge of targeting both teens and parents together.

ROYCE CARVALHO Associate Product Director - Digital Marketing Johnson & Johnson	MICHAEL LAZEROW Chairman and CEO Buddy Media @lazerow

A chance to dine with someone new, and check out some of the great restaurants in the area

Public relations is one of the most effective means of building your brand and promoting your products and services. This session will give you the inside track on tactics to engage editors and writers to tell your story. Your takeaway will be a simple list of do's and don'ts that you should apply whether you work with digital media directly, or through a PR agency.

NICK O'NEILL Host, Social Ad Summit Founder, Social Times, Inc. @allnick	NEIL GLASSMAN Principal, Strategy and Marketing Neilglassman.com @neilglassman

With more than 20% of the U.S. population playing games on a social network like Facebook over the past three months, advertisers are approaching social game developers and networks to build custom engagements that increase their brand’s awareness and sales. Find out how Best Buy, Coca-Cola, Honda, and Microsoft executed successful campaigns leveraging the popularity of social games.

CHRIS EMME East Coast Sales Director gwallet.com

Disney recently acquired Playdom, and now gains the social gaming companies’ expertise in the social networking, gaming, and brand spaces. What can marketers, advertisers, and media brands learn from social games? Playdom’s senior director of acquisitions and virality David Stewart joins Social Ad Summit to talk user acquisition, retention, and viral strategy.

DAVID STEWART Senior Director of Acquisitions and Virality Playdom

The face of customer relationship management (CRM) systems are changing. The transformation is due to a fundamental shift in consumer behavior spawned by the introduction of social media and new open social technology platforms. In this talk, Anna Banks, Executive Director of Strategy for Organic, Inc., will relay the five key elements essential to social CRM success and make recommendations for synching up traditional and social CRM efforts. She will also take a look at new measurement tools for Social CRM that are on the horizon.

ANNA BANKS Executive Director, Strategy Organic, Inc.

Stretch your legs, grab a coffee, make a new connection

Our challenging economy, combined with an ever-changing media landscape, is forcing brands more than ever before to rethink how they can efficiently communicate with consumers. Invest in marketing about specific products? Develop a strong brand story? Joe Baratelli, SVP, Group Creative Director at Honda’s longtime advertising agency, RPA, will discuss how Honda’s Brand campaign, “Everybody Knows Somebody Who Loves a Honda,” used various media platforms to effectively reveal and foster the unique bond between people and Honda vehicles in a simple, iconic and human way.

JOE BARATELLI SVP, Group Creative Director RPA @joebara

Join Cannes Lions Cyber winner and Euro RSCG's global creative director, digital and experiential, Fernanda Romano to hear about the latest trends in social media and what effect they are having on creativity. Fernanda has just finished traveling the world creating a cutting-edge campaign for Dulux rooted purely in social media. Learn about the strategy behind this new form of creativity and hear what trends to be on the lookout for in the coming year

FERNANDA ROMANO Global Creative Director, Digital and Experiential Euro RSCG Worldwide @fefaromano