Program
8:30 - 9:30 amRegistration and expo hall open
9:30 am
Welcome and opening remarks
9:30 am
Scaling Social Analytics
With the dramatic increase in data accessible through public APIs on sites like Twitter and Facebook, developers are swimming in a sea of personal data. This data is being used by marketers and research labs to learn new information about consumer and human behavior. Organizing this information in a way that's educational is challenging in itself but scaling this information is even more challenging. Learn from some of the leading data analytics individuals to hear what technical strategies they are implementing and how they are choosing to make sense of this information.
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How To Get Sued By Facebook PETE WARDEN |
How the Meta Cloud is Changing Development | From Small Datasets to Scale: Planning for the Evolution of Data POORNIMA VIJAYASHANKER |
10:30 am
Optimizing the Monetization Funnel
Building slick new tools is great but there isn't much value in a product that doesn't make money. There are numerous business models that developers are using, but what strategies have been most effective? We will talk with those individuals responsible for monetization at some of the top companies to discuss what reaction they're receiving from customers and what is working most effectively for them.
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Optimizing Offer Networks
IAN SWANSON |
Streamlining Ops and Maximizing Revenue from Ad Network JON PHENIX |
Monetization Game Mechanics |
11:30 am
Morning break
11:50 am
Case Study Zynga - Scaling From 100 to 100 Million Users
One of Zynga's top engineers and architects will speak about how they scaled some of the largest games on the internet. What specific strategies were implemented and what has the company learned in the process of building the largest social games to date?
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| LUKE RAJLICH Architect Engineer Farmville |
12:20 pm
Break
1:30 pm
The Death of Relational Databases
With the rising popularity of non-relational databases like Cassandra, CouchDB, MongoDB, and Amazon SimpleDB, are relational databases doomed? Companies like Facebook and other large product development teams are using Hadoop or simply sharding indefinitely, what's the best strategy for storing information on the social web? When does it make the most sense to use each type of database and what are some innovative solutions being used by the biggest social web companies today?
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| ARIN SARKISSIAN Core Infrastructure Team Lead digg.com |
2:00 pm
The Challenges of Continuous Deployment
The new challenges of Continuous Deployment are scaling. Making the
transition to Continuous Deployment is difficult and requires process and
cultural efforts to succeed. In this session, Brett will will describe the process IMVU used to
make this transition as well as current scaling issues and IMVU's approach to solving them.
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BRETT DURRETT |
While social platforms present significant opportunities to developers, much of the action is now taking place on mobile devices. We'll speak to some of the largest mobile app developers who've built integrated social experiences to find out what they're currently focused on and where they think the social/mobile space is headed. How important are location-aware features and what's the best way to implement them? We'll also learn about how these companies are driving new users and generating revenue on the iPhone as well as other platforms like Android.
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CATHY EDWARDS CTO/Co-Founder Chomp |
How to Integrate Location Services into your Application
MIKE MALONE |
Bumping to Drive Distribution
JAKE MINTZ |
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| SOMRAT NIYOGI (moderator) CEO/Founder Bazaar Labs |
Lessons Learned from Building Free to Play Mobile Social Apps
JASON OBERFEST |
3:30 pm
Afternoon break
3:30 - 3:50 pm
Monetization of Applications through Talk2Me Social Video Ads
Sponsored by 
According to Mobile Marketer, "Video advertising has proved it can move products and heighten brand awareness in measurable ways, so it will be an integral part of the mobile medium going forward, according to industry experts." Talk2Me Social Video ads provides 4-5 times better monetization than traditional banner ads and provides brands a unique avenue to connect with users socially through Facebook, Twitter, Myspace etc. through Mobile devices.
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| SRIKANTH KAKANI Founder Vdopia |
4:00 pm
App Engagement Dynamics
The first hurdle after dreaming up a great idea for an application is to get new users to download or install your application. Once you have users, it's important to fine tune the experience to maximize engagement and goal conversion. We will speak to some of the leading metrics gurus in the social web space to find out what developers should be optimizing for and effective ways measure it.
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| IMMAD AKHUND CEO and co-founder Heyzap.com |
SUHAIL DOSHI founder Mixpanel, Inc. |
MANU REKHI GM Games & Developer Platform myspace.com |
JEFFREY TSENG co-founder kontagent.com |
5:00 pm
Cocktail Reception - Cash bar
6:00 pm
After Party - sponsored by 
DUCCA
50 Third Street, San Francisco
