Program

8:30 AM
Registration opens

9:20 AM
Social Games Analytics - What You Need to Know


Albert Lai Founder and CEO Kontagent @albertsupdates

9:40 AM
Monetizing Interactive and Digital Entertainment


Nima Pourshasb VP Corporate Development and Strategy Live Gamer

10:00 AM
Social Games - We're Just Getting Started

Join us for a talk from video games veteran Trip Hawkins, who will share his thoughts on why we're still in the early days of social games.


Trip Hawkins Founder and CEO Digital Chocolate @DChocGames

10:20 AM
Lessons Learned from Growing Social Games

Arjun Sethi from LOLapps will share his perspective on the lessons LOLapps learned from growing social apps on the Facebook platform and how they applied those learnings to their efforts in social games.


Arjun Sethi CEO LOLapps @arjunsethi

10:40 AM
From Casual to Social - PopCap Lessons Learned

PopCap has been one of the most successful companies to make the transition from traditional casual titles to successful social games. Dennis Ryan will share his views on what has worked well and lessons that other developers can apply.


Dennis Ryan EVP Worldwide Publishing PopCap @popcap_games

11:00 AM
Building a Successful Social Games Distribution Strategy - Facebook and Beyond

Social games are no longer just about Facebook. Curious to learn what it takes to build and distribute a game across other social networks? Brian Balfour from Viximo will share his experiences on what it takes to succeed with this strategy.


Brian Balfour Founder Viximo @bbalfour

11:20 AM
Break

Social Game Discovery and Monetization on iOS and Android

Tracking over 50,000 iOS and Android apps, Flurry has measured the pros and cons of all viable app discovery and monetization models. In this data-packed session, Flurry will share with you what works and what doesn't. The presentation is designed to give your title an edge within the exploding iOS and Android economy.

Sponsored by

11:50 AM
Lessons Learned from the Web and Social Games - Distribution and Monetization

OMGPOP has built games both for the open web and for social networks. Join us for an interesting talk on the lessons learned from distributing and monetizing social games on different platforms.


Dan Porter CEO OMGPOP @tfadp

12:10 PM
Lunch for paid registrants

1:20 PM
Social Networking on Mobile - Present and Future

Mobile games are taking off and the social networking infrastructure is still being deployed. How do social games work differently on mobile than on the web? Paul Chen from Papaya Mobile will share their learnings on the key differences.


Paul Chen Head of Business Development PapayaMobile

1:40 PM
Integrating Social Games with Your Own Social Network

The MyYearbook team has layered social games on top of an existing, growing social network with great success. Geoff Cook will share his thoughts on how other community leaders should approach rolling out social games for their own platforms.


Geoff Cook CEO MyYearbook @geoffcook

2:00 PM
The Social Games Opportunity in Europe and Russia

Social games are booming in Europe and Russia. How can developers take advantage of the opportunity in this exciting market? Alexey will give us his perspective on the market landscape and opportunity for developers to capitalize on the opportunity.


Alexey Kostarev Co-founder and general producer i-Jet Media @ijetmedia

2:20 PM
Social Games and Brands - Making the Relationship Work

What does it take to make social games and brands work? How are leading brands thinking about getting involved in social games? Peter Wexler from TrialPay will share his perspective on how this relationship is working.


Peter Wexler Director of Strategic Partnerships TrialPay

2:40 PM
Making Brands work with Social Games


Davin Miyoshi VP Social Games GSN @dmiyoshi

3:00 PM
Break

Scaling Your Advertising Revenues

Over 50% of WildTangent's revenues come from premium brand advertising, while the rest comes from game sales and micro-transactions. Bill will discuss how WildTangent's BrandBoost platform is changing the revenue mix for social game developers by making the space addressable and scalable for advertisers.


Bill Clifford VP, Global Ad Sales WildTangent

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3:30 PM
Social Games and Branded IP

Top brands such as Wheel of Fortune, Price is Right, and other gameshow brands have been turned into great social games. Join us for a talk on how to build a strong social game on the back of 3rd party branded IP.