Las Vegas December 10-11, 2013 Register before December 10 and save

Agenda

December 10 8:30 am - 9:00 am Registration Opens and Continental Breakfast
December 10 9:00 am - 9:45 am Opening Keynote: The Integration of Online and Traditional Casinos This highly informative keynote provides an inside look at the current transformation within the online gaming sector, which integrates traditional and online casino systems, allowing casino operators to protect their data while offering their customers best-in-class content.
  • johnconnelly John Connelly Vice President of Business Development,
    Bally Technologies, Inc.
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December 10 9:45 am - 10:30 am Betting on Social Land-based casino operators are getting into the social gaming business and providers such as IGT/DoubleDown, WMS, Aristocrat, Spielo/GTECH and Goplay are now enabling casinos to publish gaming content to websites. Access to paying users that like to play casino games -- WOW! Could this be the Holy Grail of distribution for social casino developers? George Zaloom, the CEO of Goplay, will show examples of deployments and share his unique perspective on B2B dealings with Vegas operators.
  • georgezaloom George Zaloom Founder & CEO,
    Goplay
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December 10 10:30 am - 11:00 am Morning Break
December 10 11:00 am - 11:45 am The Big Debate: Can Real Money Gambling and Social Gaming Converge? The U.S. online gambling market is developing quickly, and social game developers need to be paying attention. The regulated casino industry has shown considerable interest in the opportunities presented by social gaming, with several casino powerhouses already dominating the social space. Curiosity mounts and lingers about whether social casino gamers can be converted into real money gamblers. Who is going to be the first to show that real money gambling and social gaming can profitably co-exist? What do managers and developers on each side need to know about the uniqueness and idiosyncrasies of the other? Which real-life examples of cooperation have already shown promise? A panel of interactive gaming pioneers will address this increasingly important phenomenon.
  • rolandarlt Roland Arlt CEO,
    Ever Adventure
  • andycarasaltas Andy Caras-Altas Founder and CEO,
    Traffic Generation
  • ardonlukasiewicz Ardon Lukasiewicz Founder,
    Bitmarkers
  • brockpierce Brock Pierce CEO,
    Playsino
  • marcovalerio Marco Valerio iGaming Editor
    Global Gaming Business (Moderator)
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December 10 11:45 am - 12:30 pm Gamblification! Interaction between Social Games and Online Gambling Gamblification relates to the intersection of social media and gambling. It is a play on the concepts of gamification and gambling. While gamification relates to using game mechanics for non-game purposes, gamblification refers to the use of gambling mechanics for non-gambling purposes (ideally!). Examples are Zynga poker and other social games and apps that include a “gambling-like” element but do not involve real money gambling. Given the complexity of the legal issues around these concepts, it is not always easy to ensure that one does not unintentionally cross the line into illegal or regulated gambling. The issues can be particularly confusing for some when virtual goods and/or virtual currency are used. These issues are critical to understand because many businesses are ramping up investment in this area and regulators are increasing regulatory scrutiny. This session will provide an overview of key legal issues with gamblification along with a review of some of the recent enforcement actions and a summary of the legal strategies to minimize risks.
  • James G. Gatto Partner,
    Pillsbury
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December 10 12:30 pm - 1:30 pm Lunch Break
December 10 1:30 pm - 2:15 pm Social Casino Games: Gaining the Edge through Predictive Personalization Now that it’s possible to reliably predict preferred in-game player choices on-the-fly, these predictive algorithms can alter each player’s path to enrich their experience, and the operator’s bottom line. Social casino operators are forging ahead with real-time predictive personalization, giving them an edge in monetization, retention and virality. The algorithms uniquely route each player through a personalized path generating richer user experience and maximized KPIs by tapping into the vast amounts of player attributes, both social and behavioral. Learn how you can make your players play longer, spend more, invite more friends, and come back sooner without adding any overhead to the game or employing an army of analysts.
  • Alan Avidan CEO,
    Bees and Pollen
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December 10 2:15 pm - 3:30 pm Online Gaming Ecosystems and the User Experience Online gamers can often be relied upon to be some of the most educated and eloquent contributors of feedback regarding the games they like and the games they want to play. It's also important to guard and monitor the nature and the behavior of the player pool, especially in games like online poker and MMORPG's. In this hybrid session, we combine world famous professional gamers with seasoned veterans from the development side. The discussion will center on issues pertaining to what the users like to see versus what the developers think they can deliver, and how the overall playing experience can thus be optimized.
  • philgordon Phil Gordon Founder and CEO,
    Jawfish Games
  • jeffhyman Jeffrey Hyman Co-Founder and EIR,
    Idle Games and Signia Venture Partners
  • aaronjones Aaron Jones Founder and Representative,
    LeggoPoker and Ivey Poker
  • jasosomerville Jason Somerville Content Creator and Team Pro,
    Ultimate Poker
  • marcovalerio Marco Valerio iGaming Editor,
    Global Gaming Business (moderator)
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December 10 3:00 pm - 3:30 pm Afternoon Break
December 10 3:30 pm - 4:15 pm Bitcoin 101 and the Future of Gaming This introductory seminar will discuss the origins, features, and value propositions of the first decentralized digital currency called bitcoins. We also examine its history in gaming and impact on global liquidity for players and casinos.
  • ardonlukasiewicz Ardon Lukasiewicz Founder,
    Bitmarkers
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December 10 4:15 pm - 5:00 pm Evolution of Mobile Social Casino Development Several top gaming products successfully leverage multiplatform technologies to operate on web and mobile platforms. Consisting of games developers and technology providers, this panel investigates and analyzes design decisions as well as the technologies behind the top social gaming platforms. We will also examine upcoming technology advancements in development environments (HTML5, WebGL, Unity) and forecast trends in social gaming. Key topics covered: design essentials of social casio products, common pitfalls, success criteria for multiplatform launches, technology advancement and paradigm shifts associated them.
  • roderickalemania Roderick Alemania Advisor,
    Playnomics
  • vicencmarti Vicenç Martí Co-Founder,
    Akamon Entertainment
  • derrickmorton Derrik Morton CEO,
    FlowPlay
  • euwynpoon Euwyn Poon Founder and CEO,
    Opzi
  • mikevorhaus Mike Vourhas President,
    Magid Advisors
  • arsenylebedev Arseny Lebedev Managing Director,
    Signus Labs (moderator)
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December 10 5:00 pm - 5:30 pm Casinos without Cash: The Future of Bitcoin in Online Gaming Bitcoin’s value as an online payment medium in online gaming cannot be denied, particularly given reports that as much as half of all Bitcoin transactions take place on online gaming sites. The benefits of accepting Bitcoin include reducing transaction costs associated with payment processing and facilitating easier and speedier transfers in and out of users’ accounts. Bitcoin also may open up significant markets to online gaming operators in countries that do not have access to traditional banking systems. Participants will leave this discussion with an understanding of the balance between the benefits and risks of using Bitcoin for online gaming.
  • ericbenz Eric Benz VP Business Development,
    ZipZap Inc.
  • davidgzesh David Gzesh Attorney and iGaming Consultant,
    Gzesh Law, Ltd.
  • willobrien Will O'Brien Entrepreneur and Investor
  • brockpierce Brock Pierce CEO and Managing Director,
    Playsino and Clearstone Global Gaming Fund
  • daviddeitch David Deitch Senior Partner,
    Ifrah PLLC (moderator)
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December 10 5:30 pm - 6:00 pm DiceMaster Case Study: Dispelling the Notion of Deception in Online Gaming The #1 thing people hate most in life is to be deceived. So what's the best way for online gaming companies to truly attain customer trust? Join us for an eye opening talk as we examine algorithims as RNG’s and their validity. We'll also present a case for “live” rolls using video feed for 0% chance of deception. Practical applications for random number and value generation in classic games like craps & chess will also be discussed in detail along with using electronic devices to randomly create number and value data for real time delivery.
  • doughill Doug Hill Co-Founder,
    Zeus Gaming, LLC
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December 10 6:00 pm - 7:00 pm Networking Reception
Day 2 »
December 11 8:30 am - 9:00 am Registration Opens and Continental Breakfast
December 11 9:00 am - 9:45 am Opening Keynote: Mobile May Be the Answer but What is the Question It seems a forgone conclusion that the future is mobile. If that's really the case then why does it seem that the gaming industry has been so slow to embrace mobile? Come hear from a brick-and-mortar casino veteran on what really keeps gaming executives up at night and a sure-fire strategy to get them interested in your company.
  • andychoy Andy Choy Founder and Chief Executive Officer,
    Casino Offer Network
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December 11 9:45 am - 10:30 am The Current Legality of Online Gambling, Opportunities for Social Gaming, and the User Acquisition Land Grab to Come We see constant growth in the social gaming ecosystem including online gambling (fantasy sports, poker, casino games, sports better, and more). In this session, Jon Oberlander of Ampush will explain the landscape of gaming and the outlook for legality of online gambling. He will also cover how gaming companies and developers can best acquire customers through Facebook. He'll include case studies of successes on Facebook and how to create this success. These important tactics will help determine the winners in upcoming user acquisition land grabs.
  • jonoberlander Jon Oberlander Director of Media,
    Ampush
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December 11 10:30 am - 11:00 am Morning Break
December 11 11:00 am - 11:45 am Adding Analytics To Your Social and Casino Developer Toolkit Analytics is an essential tool in every social and casino developer toolkit. However, what does analyzing data actually mean? Dashboards and metrics are useful, but only confirm what has happened. So what if your average user session is 1.4? Listening to your players and understanding different behaviors through player segmentation provides actionable insights and is the cornerstone to optimizing game design. Player Relationship Management is the new doctrine in Games. Advanced analytics helps developers to build a relationship with their players. Using effective messaging tools and in-game strategy drives monetization by improving player engagement and retention.
  • markrobinson Mark Robinson Co-Founder and COO,
    GamesAnalytics
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December 11 11:45 am - 12:30 pm Real World Wins: How to Use Real World Rewards in Your Mobile and Social Games to Turbo Charge Engagement A prize is more than just another exterior element of a mobile and social game. It creates a motivation in the mind of a player that can't easily be duplicated. In fact, just the possibility of winning a prize no matter what the prize actually is can dramatically increase overall play time of a user inside of a game social game, as strange as this might sounds. Sam will talk about how using real-life prizes can effectively increase - and even turbo charge - the amount of time your users spend in games and apps. He will also touch upon how to effectively leverage virtual currency and prizes together with the goal of increasing engagement exponentially.
  • samgoldberg Sam Goldberg COO,
    PaeDae
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December 11 12:30 pm - 1:30 pm Lunch Break
December 11 1:30 pm - 2:15 pm Launching a Mobile Game in Today’s Hyper-Competitive Market: Insights on Key User Acquisition Metrics for Success Long gone are the days of relying on PR and viral marketing to launch your mobile game. With the ever-increasing amount game publishers are spending to promote their apps, what are the key user acquisition metrics to know before you launch? How can you best optimize your spend around those metrics? After this session, you’ll be ready for battle armed with valuable tips such as:
- How a myriad of variables such as time of the day/week, seasonality, and geography affect campaign performance.
- The latest scoop on the importance of new factors effecting app store success.
- Anatomy of a game launch – case studies highlighting successful strategies.
  • petergollan Peter Gollan Marketing Director, Games Group,
    Fiksu
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December 11 2:15 pm - 3:00 pm Leveraging Free-to-Play Monetization on Mobile Since premium model is becoming less lucrative every month, developers are relying more on the added audience of free to play games for success. Our panel of veteran developers and leading analytics providers who are serving on the front lines of both large and small game companies will reveal valuable tips and tricks for monetizing free-to-play mobile games. We will cover the difference between freemium and free-to-play as well as common free-to-play monetization methods used in Western and Asian games.
  • timodoyle Tim Doyle Publisher Development Manager,
    PlayHaven
  • davestann Dave Stann Director of Product Development & Design,
    Idle Games
  • stuartlewissmith Drew Little Founder,
    Producia, The Illuminated Ventures Project
  • damonmarshall Damon Marshall Vice President of Business Development,
    SupersonicAds, Inc.
  • rizwanvirk Rizwan Virk CEO,
    Midverse Studios
  • arsenylebedev Arseny Lebedev Managing Director,
    Signus Labs (moderator)
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December 11 3:00 pm - 3:30 pm Afternoon Break
December 11 3:30 pm - 4:15 pm Smartphone and Mobile: The Rise of Native Ads Smartphone and mobile has infiltrated nearly every aspect of our lives – especially in gaming and social networking, where mobile gaming apps have garnered cult-like status among consumers and the media. However, the ubiquity of gaming and social apps does not equal profitability. How do these games sustain monetary value and consumer interest in an overflowing app market? Up until last year, in-app purchasing and paid apps were the only real source of monetizing the mobile user base with more than 90% of the 100 top-grossing iPhone apps using in-app purchasing. Though in-app purchasing is an important part of an app’s revenue model, only a small percentage of users actually pay. The goal is to monetize the other 97% or so of users who use the apps. Mobile advertising traditionally underperforms compared to web, but now with the rise of native advertising, the industry is starting to see expedited eCPM convergence.
  • catherinecook Catherine Cook Co-founder,
    MeetMe, Inc.
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December 11 4:15 pm - 5:00 pm Virtual Currency: What is Money, and What is Not? Does the use of virtual currency erased the concept of "consideration" in gambling? How do the laws of currency exchange and money laundering play off of a site that invents its own "chips", "points", or "gold pieces" for the purposes of play?
  • martinowens Martin Owens Owner,
    Law Offices of M.D. Owens, Jr.
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December 4 5:00 pm - 5:30 pm The Power of Perception: Perceived Value vs. Intrinsic Cost in Gambling & Gaming Players’ perception of value is a malleable tool that can be wielded to drive user engagement, retention and monetization. Why do players play? Why do gamblers gamble? What do they want? And how can developers provide it without paying for it?
  • jamisonselby Jamison Selby Mad Scientist of Video Games and Former Director,
    Monkey King Games
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Day 1 »

To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

  • Biography and headshot of proposed speaker
  • The event you are submitting the speaker for and reason why he/she is a good fit
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Speakers should be submitted 90+ days prior to the event. Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.

 
 
 
 
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