Agenda

Join the sessions live on Thursdays from 2:00 - 3:00 pm EST or catch the recordings in the archives whenever it's convenient for you. Throughout the week, you'll complete assignments and get one-on-one feedback from a homework advisor. Any questions? Contact us.

Week 1: September 12

2:00 p.m. - 3:00 p.m. LinkedIn: Get the Most Out of the Social Network for Business Professionals LinkedIn is the major social media platform used for professional networking, job search, and lead generation. Join Jacquelyn Schroder, social media marketing manager at Upromise, an affiliate of SallieMae, for a discussion on creating a LinkedIn page that is rich with keywords and will serve your business and professional goals.

• Jacquelyn Schroder Social Media Marketing Manager,
  Upromise

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Week 2: September 19

2:00 p.m. - 3:00 p.m. Twitter: Learn The Power of Microblogging Twitter is among the largest social networks on the web, so if you're not tweeting, you probably should be. In this session, learn how to set up your Twitter profile so you're targeting the right audience for your personal or professional goals. The session, led by Twitter expert Lauren Dugan, will define the unique language of Twitter and explain how to find relevant people to follow while attracting a meaningful audience of your own. It will also show how companies are using Twitter's recently launched brand pages.

• Lauren Dugan Social strategist
  

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Week 3: September 26

2:00 p.m. - 3:00 p.m. Facebook: Set Boundaries for Your Personal Profile & Timeline If you're new to Facebook, we'll help you get started. If you already use Facebook, we'll help you master the full set of features it offers individuals. In this session join Noelle Cantarano, brand channel manager at Big Fuel, for a discussion that will cover everything you need to know about your personal profile and timeline, from understanding status updates to organizing your friends, and deciding who sees what by adjusting your privacy settings. She will also explain how to take advantage of the latest features, including the new subscribe option, and describe the best ways to use them.

• Noelle Cantarano Brand Channel Manager,
  Big Fuel Communications

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Week 4: October 3

2:00 p.m. - 3:00 p.m. Facebook Pages for Business Facebook can be an essential marketing tool for many types of businesses and independent creative projects. Learn how to establish a brand presence using Facebook Pages for business. We will explain strategies for building your audience and cover techniques for setting up the Page to accurately portray your business.

• Ashley Mayo Associate Editor and Social Media Editor,
  Golf Digest magazine

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Week 5: October 10

2:00 p.m. - 3:00 p.m. Pinterest, Quora, Instagram, Foursquare, Google+, and Tumblr: An Overview of Niche and Emerging Platforms You've learned how to set up and engage across core social media platforms, but social media is more than just Facebook, Twitter, and LinkedIn. This session will introduce you to niche social media platforms and sites including Pinterest, Quora, Instagram, Foursquare, Google+, and Tumblr. Learn how, when, and why to use them to build your social presence. We'll also cover how to build a splash page to display all of your social media profiles and content using about.me or flavors.me.

• Emily Miethner Founder,
  NY Creative Interns

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