More advanced learners should check out
Social Media Strategy Boot Camp
November 10 - December 8, 2014An Interactive Online Boot Camp


Join the sessions live on Mondays from 2:00 - 3:00 pm ET or catch the recordings in the archives whenever it's convenient for you. Throughout the week, you'll complete assignments and get one-on-one feedback from a homework advisor. Any questions? Contact us.

Week 1: November 10

2:00 p.m. - 3:00 p.m. Twitter: Learn The Power of Microblogging Twitter is among the largest social networks on the web, so if you're not tweeting, you probably should be. In this session, learn how to set up your Twitter profile so you're targeting the right audience for your personal or professional goals. The session, led by Twitter expert Lauren Dugan, will define the unique language of Twitter and explain how to find relevant people to follow while attracting a meaningful audience of your own. It will also show how companies are using Twitter's recently launched brand pages.
  • laurendugan Lauren Dugan Social Strategist
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Week 2: November 17

2:00 p.m. - 3:00 p.m. Facebook: Personal Profiles and Business Pages If you're new to Facebook, we'll help you get started. If you already use Facebook, we'll help you master the full set of features it offers individuals. This session, the first of two webcasts that explore Facebook, covers everything you need to know about your personal profile and timeline, from understanding status updates to organizing your friends and deciding who sees what by adjusting your privacy settings. It will also explain how to take advantage of the latest features, including the new subscribe option, and describe the best ways to use them.
  • Cindy Ratzlaff Cindy Ratzlaff Founder,
    Brand New Brand You
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Week 3: November 24

2:00 p.m. - 3:00 p.m. LinkedIn: Get the Most Out of the Social Network for Business Professionals LinkedIn is the major social media platform used for professional networking, job search, and lead generation. Find out how to create a LinkedIn page that is rich with keywords and will serve your business and professional goals.
  • ashleymayo Jacquelyn Schroder Account Manager,
    Digital Surgeons
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Week 4: December 1

2:00 p.m. - 3:00 p.m. All About Google+ Google+ is one of the fastest growing social networks. In this session, Lynette Young will give you a complete overview of how to use it both as an individual and for your business or brand. Learn the key differences between it and other sites like Facebook and Twitter. Understand how to create and share posts, engage and connect with others, and how to use features such as circles, hangouts, and communities.
  • ashleymayo Lynette Young Social Media Strategist,
    Purple Stripe Productions
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Week 5: December 8

2:00 p.m. - 3:00 p.m. Pinterest, Quora, Instagram, Foursquare, and Tumblr: An Overview of Niche and Emerging Platforms You've learned how to set up and engage across core social media platforms, but social media is more than just Facebook, Twitter, and LinkedIn. This session will introduce you to niche social media platforms and sites including Pinterest, Quora, Instagram, Foursquare, and Tumblr. Learn how, when, and why to use them to build your social presence. We'll also cover how to build a splash page to display all of your social media profiles and content using or
  • jacquelynschroder Jacquelyn Schroder Account Manager,
    Digital Surgeons
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