More advanced learners should check out
Social Media Strategy Boot Camp
October 13 - October 17, 2014An Interactive Online Boot Camp


Join the sessions live on Monday through Friday, October 13 - 17,from 2:00 - 3:00 pm ET or catch the recordings whenever it's convenient for you. If you sign up for our all-access course pass, you'll complete assignments and get one-on-one feedback from a social media advisor in a month long interactive online classroom. Any questions? Contact us.

Day 1: October 13

2:00 p.m. - 3:00 p.m. Facebook Marketing Not a graphic designer? Not a problem. Don't know any HTML coding? No worries. Can't afford to spend every waking minute on your Facebook marketing? We've got you covered. Join Cindy Ratzlaff, founder of Brand New Brand You, for a comprehensive discussion on growing your business through Facebook pages. Use specific tips and strategies when setting up your cover photo and crafting your call to action. Determine the best ways to use and integrate apps for contests, giveaways, and other promotions. Create a content calendar, and know what and when you should post. Get a behind-the-scenes look at how to successfully run advertising campaigns on Facebook and get a strong return on your investment.
  • cindyratzlaff Cindy Ratzlaff Founder,
    Brand New, Brand You
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Day 2: October 14

2:00 p.m. - 3:00 p.m. Twitter for Social Media Marketing It's no secret: Twitter is one of the fastest growing social networks around. Its 200 million users send nearly a billion tweets every two days, and businesses are rushing to take advantage of its growing popularity. In this session, social media marketer and author Lauren Dugan will discuss how to use the platform for engagement, research, customer service and promotion. You'll learn how to optimize your Twitter account, including how to set up your profile so you're targeting the right audience, how to create a Tweet schedule and maximize the impact of each 140-character message you send, while minimizing the time it takes to send them. Use Twitter to listen to what people are saying about you, your company, and your industry. And know the metrics and analytics you should be tracking to measure your efforts.
  • laurendugan Lauren Dugan Social Media Strategist
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Day 3: October 15

2:00 p.m. - 3:00 p.m. Harnessing the Power of Image Driven Platforms Visual content on social media platforms was a growing trend in 2013, and is now an important piece of any social media strategy. In this session, join Jennifer Gaonach as she explores popular image driven sites like Pinterest and Instagram, and explains some of the common problems and solutions, tips and tricks to use, and hones in on the elements of successful visual content. Master the tactics to grow your fan acquisition and engagement.
  • ashleymayo Jennifer Gaonach VP, Marketing,
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Day 4: October 16

2:00 p.m. - 3:00 p.m. Optimizing Your Website to Build Your Brand Online In today's digital age, traditional publishers no longer rule the media world. Individual and business content creators and curators can become valuable publishers in their own right by utilizing carefully-curated social media and digital personas to shape and build their brands online. In this session, join digital strategist McLean Robbins for actionable tips on how to optimize your website through SEO, meta tagging, and other tactics. Learn too how to use analytics to track strategy effectiveness.
  • mcleanrobbins McLean Robbins Digital Strategist
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Day 5: October 17

2:00 p.m. - 3:00 p.m. Tools and Tips for Managing All of Your Social Media Over the last four days you've learned about a variety of sites and how to market to your audience on them. In this session, get an in-depth look at tools and strategies to efficiently manage all your social media platforms without spending all your time on them.
  • christopherdessi Christopher Dessi Founder and CEO,
    Silverback Social
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