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Social Media Strategy Boot Camp
June 8 - June 29, 2015An Interactive Online Boot Camp


Starting June 8, you'll have access to five pre-recorded lessons, each on a different social media network. Over the four weeks, you will complete assignments on those topics, and get one-on-one feedback from a homework advisor. We recommend watching them in order, and you can watch them at you covenience, at any time. Any questions? Contact us.

Day 1:

Facebook Marketing Join Cindy Ratzlaff, founder of Brand New Brand You, for a comprehensive discussion on growing your business through Facebook pages. She'll teach you how to use specific strategies when setting up your business page and how to expertly craft your call to action, determine the best ways to use and integrate apps for promotions, create a content calendar, and know what and when you should post.
  • cindyratzlaff Cindy Ratzlaff Founder,
    Brand New, Brand You
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Day 2:

Twitter for Social Media Marketing In this session, social media marketer and author Lauren Dugan will discuss how to use Twitter for engagement, research, customer service and promotion. You'll learn how to optimize your Twitter account, including how to set up your profile so you're targeting the right audience, how to create a Tweet schedule and maximize the impact of each 140-character message you send, while minimizing the time it takes to send them. She'll also show you the metrics and analytics you should be tracking to measure your efforts.
  • laurendugan Lauren Dugan Social Media Strategist
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Day 3:

Harnessing the Power of Image Driven Platforms Join Jennifer Gaonach, Vice President of Marketing at SheKnows, as she explores popular image driven sites like Pinterest, Instagram, and Tumblr. She will explain some of the common problems business have on these sites and how to solve them, tips and tricks for use, and teach you the elements of successful visual content.
  • ashleymayo Jennifer Gaonach VP, Marketing,
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Day 4:

Optimizing Your Website to Build Your Brand Online In this lesson, digital strategist McLean Robbins will teach you the best actionable tips for optimizing your website through SEO, meta tagging, and other tactics. You'll also learn how to use analytics to track strategy effectiveness.
  • mcleanrobbins McLean Robbins Digital Strategist
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Day 5:

Tools and Tips for Managing All of Your Social Media This lesson with Christopher Dessi, Founder and CEO of Silverback Social, will give you an in-depth look at tools and strategies to efficiently manage all your social media platforms without spending all your time on them.
  • christopherdessi Christopher Dessi Founder and CEO,
    Silverback Social
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