More advanced learners should check out
Social Media Strategy Boot Camp
October 13 - October 17, 2014An Interactive Online Boot Camp


Lauren Dugan Social Media Strategist @lauren_dugan Lauren Dugan is an author, speaker and social media marketing consultant. She has several published books to her name, including FT Press' Twitter 101: Everything You Need to Know about Twitter Marketing. Formerly the founding editor of MediaBistro's AllTwitter, the largest Twitter-specific resource on the web, Lauren has been writing about all things social media marketing since 2010. When she's not helping small and medium businesses develop effective social media marketing strategies through her consulting firm, Lauren also teaches marketers, public relations professionals and business owners how to optimize their social media presence as an online course instructor.
October 13 | 2:00 p.m. - 3:00 p.m. Twitter for Social Media Marketing
Jen Gaonach VP, Marketing, SheKnows Jennifer Gaonach is VP of marketing at SheKnows, an award-winning women's media platform that reaches over 40M women each month. She is responsible for audience development, engagement, and retention strategies across the web, mobile, email, and social. Prior to that, she oversaw online consumer marketing for several of Conde Nast's top lifestyle brands including Epicurious, Gourmet, and Brides, managed last-minute merchandising at Travelocity, worked for several tech startups (including one of the first social networks), and began her career in book publishing at Simon & Schuster and Random House. Jennifer has been recognized with marketing awards from MIN and OMMA and has been named Conde Nast marketer of the year.
October 15 | 2:00 p.m. - 3:00 p.m. Harnessing the Power of Image Driven Platforms
Cindy Ratzlaff Founder, Brand New Brand You Cindy Ratzlaff launched her own consulting firm, Brand New Brand You Inc., in 2007 and works with publishers, authors, and Fortune 1000 companies on integrating social media into their brand building strategy. She is a frequent contributor to Business Insider, writing on social media and marketing strategy, and her essays have appeared on, and, among other online publications. She was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship."
October 14 | 2:00 p.m. - 3:00 p.m. Facebook Marketing
McLean Robbins Content Strategist McLean Robbins is a content strategist, copywriter and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report and many more. McLean holds a Master’s degree in Journalism from Georgetown University. 
October 16 | 2:00 p.m. - 3:00 p.m. Optimizing Your Website to Build Your Brand Online
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