More advanced learners should check out
Social Media Strategy Boot Camp
June 8 - June 29, 2015An Interactive Online Boot Camp


Lauren Dugan Social Media Strategist @lauren_dugan Lauren Dugan is an author, speaker and social media marketing consultant. She has several published books to her name, including FT Press' Twitter 101: Everything You Need to Know about Twitter Marketing. Formerly the founding editor of MediaBistro's AllTwitter, the largest Twitter-specific resource on the web, Lauren has been writing about all things social media marketing since 2010. When she's not helping small and medium businesses develop effective social media marketing strategies through her consulting firm, Lauren also teaches marketers, public relations professionals and business owners how to optimize their social media presence as an online course instructor.
Twitter for Social Media Marketing
Jen Gaonach VP, Marketing, SheKnows @JenGaonach Jennifer Gaonach is VP of marketing at SheKnows, an award-winning women's media platform that reaches over 40M women each month. She is responsible for audience development, engagement, and retention strategies across the web, mobile, email, and social. Prior to that, she oversaw online consumer marketing for several of Conde Nast's top lifestyle brands including Epicurious, Gourmet, and Brides, managed last-minute merchandising at Travelocity, worked for several tech startups (including one of the first social networks), and began her career in book publishing at Simon & Schuster and Random House. Jennifer has been recognized with marketing awards from MIN and OMMA and has been named Conde Nast marketer of the year.
Harnessing the Power of Image Driven Platforms
Cindy Ratzlaff Founder, Brand New Brand You @BrandYou Cindy Ratzlaff launched her own consulting firm, Brand New Brand You Inc., in 2007 and works with publishers, authors, and Fortune 1000 companies on integrating social media into their brand building strategy. She is a frequent contributor to Business Insider, writing on social media and marketing strategy, and her essays have appeared on, and, among other online publications. She was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship."
Facebook Marketing
McLean Robbins Content Strategist @McLeanRobbins McLean Robbins is a content strategist, copywriter and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report and many more. McLean holds a Master’s degree in Journalism from Georgetown University. 
Optimizing Your Website to Build Your Brand Online
Christopher Dessi Founder and CEO, Silverback Social @chrisdessi An award winning digital thinker, author, television & radio commentator, and educator, Chris Dessi is the CEO and Founder of Silverback Social, the world's leading social media agency. Chris has worked with a wide array of businesses ranging from start-ups to Fortune 500 companies, as well as notable personalities, products and brands. In addition to being a regular social media expert contributor on CNBC, Fox Evening News, Good Day New York, WPIX, and Fox Business’ Varney & Co., Chris has appeared on Inside Edition, The Steve Adubato Show, One to One, and has participated in radio segments on WOR’s The John Gambling Show in Manhattan, and WBAL’s Marybeth Marsden show in Baltimore. His first book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It,” was #1 on Amazon’s Hot New Releases in its first two weeks of publication. In 2012, Chris was selected by the Business Council of Westchester’s 40 Under 40 for exemplifying leadership, foresight and a vision for the future of Westchester County, where he currently resides with his wife and two daughters.
Tools and Tips for Managing All of Your Social Media
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