Use Social Media to Market Your Business

Create a social media strategy and learn from the biggest names in social media in this innovative online event and workshop. Join tech evangelist Robert Scoble to master Google+. Develop strategies for increasing your Facebook likes and ROI. And learn the benefits of geolocation platforms like Foursquare. (See full program.)

Over eight weeks, you'll participate in a dynamic online event to tune in to live weekly video webcasts, participate in ongoing forum discussions, complete strategic assignments, and work with a small group to receive one-on-one feedback on your social media plans.

How does this work?

This is an innovative online conference and workshop that bridges the best of conferences and online learning:

  • Keynote speeches by world-class social media pioneers, with interactive Q&A sessions.
  • Practical how-to sessions that show you how to put big ideas into immediate practice.
  • Homework designed to get your social media strategy up and running quickly.
  • Peer interaction: Work closely with a small group. Get feedback from an advisor. And make meaningful connections with the entire attendee roster.

By the end of the online conference & workshop, you'll have:

  • A comprehensive social media marketing strategy in place across various sites and platforms, including a content strategy and monitoring tools in place to track traffic, engagement, and conversion to sales.
  • Plus you'll get ongoing guidance from the boot camp instructors and facilitators, special guests, and peers in your small group sessions.
  • Most important, once your social media strategy is in place, you'll get feedback from your audience, users, and clients.

Participating at the Social Media Marketing Boot Camp

  • Robert Scoble On Mastering Google+
  • Justin Smith
    Inside Network
    On the State & Future of the Facebook Platform
  • Lauren Dugan
    On Using Twitter to Drive Business
  • Tameka Kee On How to Use LinkedIn for Business
  • Gretchen Rubin
    The Happiness Project
    On How the Happiness Project Became a Multimedia Sensation
  • Jake Furst
    On Using Geolocation Tools for Marketing
  • Jessica Bennett
    Newsweek/The Daily Beast
    On Attracting a New Audience via Tumblr
  • Josh Constine
    Inside Facebook
    On Executing a Facebook Marketing Campaign
  • Lisa Aragon
    Double Dutch
    On Building a Targeted Social Strategy
  • David Meerman Scott
    Real-Time Marketing & PR
    On Running a Business in Real Time
  • Jason Boog
    On Creating a Mass Following On Twitter
  • McLean Robbins On Understanding Search As You Plan Social Content
  • Cory Hartlen
    Understanding Social Media Monitoring and Engagement: Tools Demo from Radian6
  • Danica Kombol
    On Social Media as Lead Gen
  • Harry Gold
    Overdrive Interactive
    On Adding Social Features to Your Marketing
  • Jennifer Neeley On Using Listening Tools to Build Your Brand
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