Speakers

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Co-Founder & Digital Architect Double Dutch & Company @aragonesque

Lisa Aragon made her marketing debut in the early 90s in Washington, DC's Telecommunications sector and soon found her stride as a multifaceted digital marketer. After multi-year stints at AOL and Washingtonian Interactive agencies, TIG Global and New Media Strategies, she relocated to the Arizona desert and led Account Service teams at award-winning Arizona firms such as Terralever and Sitewire and The Lightly Agency. Today, she is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip start-ups, emerging businesses and those companies that are lifting their sails to reach a digital destination.

October 4, 2011 | 2:45pm - 3:30pm

Boot campers have the opportunity to complete assignments over 8 weeks toward the completion of a fully developed and fully executed social media marketing strategy. Social media strategist and boot camp advisor Lisa Aragon provides an overview of the plan for the boot camp homework and shows how these assignments come together to form a customized, manageable plan for your business, based on the resources you have in place.

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Writer Newsweek The Daily Beast @jess7bennett

Jessica Bennett is a senior writer and editor at Newsweek and The Daily Beast, where she covers social issues, gender, sex and culture. She also produces video, multimedia and photo projects, oversees Newsweek's Tumblr, and recently helped produce The Daily Beast's Women in the World Summit, a three-day gathering of female leaders. Jessica has been honored by the Newswomen's Club of New York, GLAAD, and the New York Press Club, among other organizations. You can find her work at jessbennett.tumblr.com.

October 18, 2011 | 2:00pm - 2:45pm

Tumblr is a visual micro-blogging platform that recently surpassed WordPress in the number of blogs hosted (21 million and counting). Learn how this easy-to-use, visually focused medium became a prime content outlet for many fashion, entertainment, and news outlets--and how Newsweek used it to expand its brand. Jessica Bennett, who edits Newsweek's Tumblr, will demonstrate the basics of how to use Tumblr, share best practices, and show how you can employ the platform to grow and promote your business.

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Publishing Editor Mediabistro Editor GalleyCat and EbookNewser @galleycat @ebooknewser

As editor of Mediabistro Publishing, Jason Boog curates publishing events and shapes the digital publishing curriculum at mediabistro.com. He also edits the GalleyCat blog and hosts the daily Morning Media Menu podcast. Before mediabistro.com, Jason was an investigative reporter at Judicial Reports and a publishing blogger for Know More Media. His work has appeared in The Believer, Granta, Salon.com, The Revealer, and Peace Corps Writers.

October 25, 2011 | 2:45pm - 3:30pm

Mediabistro publishing editor Jason Boog shares how he built the GalleyCat Twitter feed to 100,000 followers in less than two years. This presentation will also include a bonus Google Plus tutorial. Through regular interaction with readers, thoughtful content sharing, and useful community directories, he created a carefully cultivated list of devotees among the publishing audience. He'll share how he did it and provide tips you can use to build your engagement on Twitter. Finally, he will show how media professionals can use Google Plus to network, host creative video meetings, organize events, and build an audience in the rapidly growing network.

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Lead writer Inside Facebook @joshconstine

Josh Constine is lead writer for Inside Facebook, a blog that tracks the Facebook platform for developers and marketers. He specializes in coverage of product changes, Facebook’s mobile apps, and ads API service providers. Josh graduated from Stanford University with a Master’s degree in Cybersociology, where he examined the influence of technology on social interaction.

October 11, 2011 | 2:00pm - 2:45pm

Learn how to use Facebook ads, including the recently released Sponsored Stories ad unit, to drive Likes to your Facebook Page. Find out how to publish a mix of different types of Facebook Page posts to your fans in order to increase brand loyalty and generate the type of conversions that help your business.

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Co-editor AllTwitter @alltwtr

Lauren is the Editor of AllTwitter, which is dedicated to covering all angles of the emerging phenomenon that is Twitter. She explores how social media is used to communicate, market, advertise and inform from a variety of industry perspectives: political, non-profit, educational and mainstream media. She truly believes that social media is changing the world, and she wants to be part of the action. With an eclectic background in English literature, political science and media studies, Lauren comes fully armed to face the diverse and rapidly changing world of social media.

October 18, 2011 | 2:45pm - 3:30pm

Do you tweet? In 2011 Twitter saw a massive explosion: 100 million active users, nearly 2000 advertisers, and more than 1 billion tweets sent per week. Twitter is among the largest social networks on the web, so if you're not tweeting, you probably should be. Lauren Dugan, who covers news related to Twitter for the new blog AllTwitter.com, will take you through the steps you need to know in order to manage your business' Twitter account, including how to set up your Twitter profile so you're targeting the right audience, how to create a tweet schedule so your Twitter account runs itself, and how to use Twitter to listen in to what people are saying about you - and your competitors. She'll also cover: How to get more followers, how to engage with your followers, and how to find relevant Twitter accounts to follow. Plus, she'll discuss how you can harness Twitter's advertising product, Promoted Products, to be among the first to put your tweets in front of the rapidly growing global audience on Twitter.

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Business Development Manager foursquare @jakethefurst

Jake is a Business Development Manager at foursquare, where he helps merchants reach their customers and brands engage with their audiences in innovative ways through the foursquare platform. Prior to joining foursquare, he worked in the advertising industry at Wieden + Kennedy as an Account Manager on the ESPN account. Jake has an MBA from Columbia Business School with a concentration in Media and Entrepreneurship and a BA from Northwestern University in Political Science. In his spare time, you can find Jake skiing or rooting for Boston sports teams.

October 25, 2011 | 2:00pm - 2:45pm

Find out how businesses can use location-based mobile platform foursquare to generate leads, run promotions and reward their customers. Foursquare is an ideal marketing tool for businesses, since users check-in at retail sites to share their location with friends. Along the way they collect points and virtual badges. Foursquare's business development manager, Jake Furst, will demonstrate how businesses can leverage the foursquare platform by using a wide set of free tools for merchants to aide customer acquisition, loyalty and engagement efforts.

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CEO & Managing Partner Overdrive Interactive @ovrdrv

Harry started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. As the architect and conductor behind Overdrive's programs, Harry's primary mission is to create innovative marketing programs based on real world success and make sure that the best marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive's collaborative environment has created a company of online marketing experts who all drive success online for our clients and the companies they serve. Harry is a frequent lecturer on such topics as search engine optimization, paid search management, social media marketing, and online media throughout Boston for The New England Direct Marketing Association, The Ad Club, UMass Boston, and Boston University.

September 13, 2011 | 2:45pm - 3:30pm

Social media marketing goes far beyond posting updates on Facebook and Twitter. It’s about weaving social media tactics and technology into your website and marketing programs. It's about creating interesting and valuable content and using free social tools for viral distribution and optimization of that content. And of course, it's about forming a lifelong connection with customers and brand enthusiasts and getting them to share what they love about your product or service and brand. Overdrive Interactive CEO Harry J. Gold walks through the practical steps of integrating the power of social media into the marketing mix.

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Product Marketing Manager Radian6 @coryhartlen

With a passion for people and relationships, it's no wonder Cory Hartlen sits on the front lines of Product Marketing for social media monitoring and engagement company Radian6. In his experience dealing with some of the world's largest agencies and corporations, Cory's view of social strategy allows him to see all sides of the conversation. As a former comedian, he promises to keep his audience entertained.

November 8, 2011 | 2:00pm - 2:45pm

Managing a large community can be difficult unless you have the right monitoring tools to help you engage your site users. Learn about the latest tools available from Radian6, a platform that allows you to listen, measure, and engage with customers across the social web.

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Analyst Social Times Pro @geekychic

Tameka Kee is a lead researcher and analyst for Social Times Pro, the subscription insights and analysis division of mediabistro's SocialTimes.com. She has been covering the digital media industry with a focus on advertising, social media, and video games for the past four years. As a reporter for paidContent, she covered the business of digital entertainment and gaming, and broke news on companies like Electronic Arts, Playfish, Netflix, and Facebook. Prior to that, she covered social media and search marketing for Mediapost. Kee is listed by many media, publishing, and advertising execs as a source of news on social media and digital advertising.

November 15, 2011 | 2:00pm - 2:45pm

Millions of users know LinkedIn as a great tool for establishing an individual professional profile, but what how can your company extend its brand on LinkedIn? Find out how to take advantage of LinkedIn's company profile, news and updates feed, and "answers" tool that will help connect you with the business-focused users on LinkedIn.

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Managing Partner Everywhere @beeverywhere

Danica Kombol is a Managing and Founding partner at Everywhere. Danica draws on her extensive background as a television producer and marketing/public relations executive. She began her career at the Children's Television Workshop where she was involved in the international versions of Sesame Street. She went on to become a successful television producer working on such famed shows as Saturday Night Live, Kids in the Hall and VH1. Danica moved to Atlanta two decades ago and made her mark in advertising and PR, working with firms such as Ketchum, Babbit and Reiman and BrightHouse. She has also been a successful entrepreneur with a media coaching business that counted major Fortune 500 companies as clients. In her spare time, she enjoys reading books and blogging about her travel adventures at Beirut-or-Bust (Danica lives in Atlanta with her husband, David Lewis – a television journalist and their three children.

November 1, 2011 | 2:00pm - 2:45pm

Learn strategies for boosting sales and how to harness the long-term benefits of blogging and other forms of social media that can drive commerce.

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Global Interactive Marketing Management Consultant and Social Media Strategist The Influence Project and The A-List With Jennifer Neeley Internet Radio Show @jennifered

Jennifer Neeley is a leading social media management consultant, currently working with a number of clients including the Iraqi Elections Commission. She is writing her second book, this time about generational marketing. Her radio program The A-List, which is featured on BlogTalkRadio and iTunes, continues to break listener records. Jennifer is a two-time Emmy-nominated new and emerging television news media pioneer. She earned her Masters Degree in Journalism from Columbia University and holds a Bachelors Degree in English from the University of California Berkeley.

November 8, 2011 | 2:45pm - 3:30pm

One of the most important aspects of ensuring that your social media efforts work is listening. Social media tools are great for sharing your ideas, thoughts, and products. To truly engage your audience, though, the conversation has to go both ways. In this session, you’ll learn about various online listening tools that will help you discover what your customers are saying about your brand, products, and competition. By listening well you will be able to manage customer satisfaction, innovate using customer feedback, and prove to your community that your company is a brand that cares and responds.

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SEO Writer @deacondoesdc

McLean Robbins leads the optimized copy development and SEO strategy for leading hotels and resorts worldwide for the internet marketing firm TIG Global. She has extensive experience in producing high-visibility web content and designing effective social media campaigns that help build brand and personal visibility. Based in Washingon, DC, she is also a luxury lifestyle writer and blogger for leading magazines and websites, including The Washingtonian, Robb Report, and AOL Travel, and AOL's travel blogs Luxist and Gadling.

October 4, 2011 | 2:00pm - 2:45pm

As you build your audience, the most important thing underlying your content will be the ability for people to find you through organic search. How does this happen? Key words, of course! McLean Robbins, an SEO writer with the internet marketing firm TIG Global, shows the tools she uses when optimizing writing for strong search results. She'll also provide an overview of getting set up for maximum searchability on your website, blog, and social media pages.

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Author The Happiness Project @gretchenrubin

Gretchen Rubin is author of The Happiness Project—an account of the year she spent test-driving every conceivable principle about how to be happy, from the wisdom of the ages to current scientific studies, from Aristotle to Ben Franklin to Martin Seligman. On her Happiness Project blog, she reports her daily adventures on her way to becoming happier. Gretchen is a graduate of Yale Law School and was editor-in-chief of the Yale Law Journal. She was clerking for Justice Sandra Day O’Connor when she had the epiphany that she really wanted to be a writer. Her bestselling Forty Ways to Look at Winston Churchill and Forty Ways to Look at JFK are succinct, provocative biographies. Power Money Fame Sex: A User’s Guide is biting social criticism in the form of a user’s manual. She also has three terrible novels safely locked in a desk drawer.

November 1, 2011 | 2:45pm - 3:30pm

Gretchen Rubin is the best-selling author of The Happiness Project, an account of the year she spent test-driving studies and theories about how to be happier. A part of her experiment involved setting up a blog and using social media. In the process, she created a multimedia content platform that has drawn 40,000 Facebook likes and more than half a million YouTube views. Mediabistro's Carmen Scheidel interviews Gretchen to find out how she built a book project into a massive multimedia project -- and how she maintains the various content platforms. She will share advice to newcomers to social media, open up about the lessons learned along the way, and provide information about how to find people who will like your content. She will take questions from the audience.

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Tech evangelist, blogger, author Scobleizer.com @scobleizer

A well-known video blogger who covers technology, Robert Scoble is a cult hero in the digital world who has interviewed more than 3,200 "geeks" about culture-shaping technology. He is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. As a content creator, his opinions resonate within Silicon Valley and beyond. Robert currently works for the web hosting company Rackspace and helped develop its content and social networking site Building 43. He previously worked for Fast Company as a video blogger. He is the co-author, with Shel Israel, of Naked Conversations: How Blogs Are Changing The Way Businesses Talk With Customers.

November 15, 2011 | 2:45pm - 3:30pm

Learn the latest features of Google+, a quickly growing social platform that's designed to be the social extension of Google. Find out how to use group video chatting, group messaging, and targeted social circles as an experimentation ground for your projects.

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Author, Real-Time Marketing & PR Blogger Web Ink Now @dmscott

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the web opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book, Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now, was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list. He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave. His blog - Web Ink Now - is ranked by AdAge Power 150 as a top worldwide marketing blog. For a preview of his session, you can download his free ebook Real Time: How Marketing & PR at Speed Drives Measurable Success.

September 27, 2011 | 2:00pm - 2:45pm

Marketing strategist and best-selling author David Meerman Scott explains the importance of establishing a social media marketing strategy that feeds instant engagement with customers via social media. Gone are the days when companies could plan out their marketing and public relations programs in advance and release them on a set timetable. It’s a real-time world now. News breaks over minutes, not days. Ideas percolate and then suddenly and unpredictably go viral to a global audience. Real time engagement is when businesses see an opportunity and are the first to act. Now companies can develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand.

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Founder Inside Network @justinsmith

Justin Smith is the founder of Inside Network, the first service dedicated to providing news and market research to the Facebook platform and social gaming ecosystem. Justin leads Inside Network's analyst services, including Inside Facebook Gold and Inside Virtual Goods, and serves as co-editor of Inside Facebook and Inside Social Games. Prior to Inside Network, he was Head of Product at Watercooler, now Kabam, a leading application developer on the Facebook Platform. Prior to Watercooler, Justin was an early employee at Xfire, the largest social utility for gamers, which was sold to Viacom in 2006. Justin holds a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering.

October 11, 2011 | 2:45pm - 3:30pm

Facebook is a constantly evolving platform that has become a powerful tool in marketing, advertising, and social gaming. Justin Smith, the founder of the leading resource for Facebook research as a part of Inside Network and Inside Facebook, examines how the platform has evolved over the years and what that could mean for where it's heading. He'll discuss Facebook's various mobile platforms and the difference between using pages on Facebook to integrate apps rather than using Facebook Connect on an outside website to connect back to Facebook. He'll examine what Google+, Twitter, and other tools mean for Facebook. He'll also cover the rise of Facebook Credits as a way to buy (or sell) things on Facebook.

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Small Group Advisors


Lisa Aragon made her marketing debut in the early 90s in Washington, DC's Telecommunications sector and soon found her stride as a multifaceted digital marketer. After multi-year stints at AOL and Washingtonian Interactive agencies, TIG Global and New Media Strategies, she relocated to the Arizona desert and led Account Service teams at award-winning Arizona firms such as Terralever and Sitewire and The Lightly Agency. Today, she is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip start-ups, emerging businesses and those companies that are lifting their sails to reach a digital destination.

Saul Colt is the founder of SAUL! The Idea Integration Company, a boutique marketing company specializing in non-traditional marketing solutions and social media. He was recently named one of the iMEDIA 25: Internet Marketing Leaders & Innovators and has been called one of Canada's top community builders/experiential marketers. He has served as a regional marketing manager for Zipcar, where he was responsible for launching the company in Canada, and managed marketing initiatives for Freshbooks.com, an online expense tracking service designed for freelancers. Most recently, he worked to launch the new iPhone app Urbandig.com, a city guide for off the beaten path experiences. You can read his blog at www.saul.is.

Luis Gomez is a media specialist with the Aerobics and Fitness Association of America (AFAA), a nationally accredited educator for fitness professionals. He is assistant editor for the trade journal, American Fitness magazine, and a member of the National Association of Hispanic Journalists (NAHJ). Luis is an avid blogger/microblogger and a competitive runner living in Los Angeles. Before acting as a boot camp advisor, he was a student in Mediabistro's first ever Social Media Marketing Boot Camp.

Jessica Krywosa is the Director of Web Communication at Suffolk University. She has been a leader in electronic outreach strategies for grassroots educational non-profits – ranging in focus from parental involvement in early education through college persistence - for over ten years. Currently, Jess is focused on marketing strategy and measurement via the web, with heavy emphasis on enrollment and retention based efforts at Suffolk. Beyond her own blog and consulting effort, Krywosa.com, she also writes for .EduGuru and presents on web communication through various conferences and webinars.

Chris Ortolano has ten years of experience advising and consulting for small advertising agencies, construction, professional services, and dental practices. His direct approach is based on efficient solutions to marketing, management, and accounting problems. As a student and advisor for Mediabistro, Chris developed cost-effective plans for using listening tools, developing content, monitoring conversations, and measuring results. His enthusiasm and insights will help you learn quickly as you launch into the first iteration of your social media strategy.

Christine Turnier is a marketing and social media expert with over 10 years experience helping organizations generate awareness of products and brands, launch new initiatives, and reach new customers. As a marketing manager at Harvard Business Review, Christine developed strategic plans to increase product and brand awareness led social media initiatives across numerous platforms including Facebook, Twitter, Ning, and LinkedIn. She has a Masters degree in integrated marketing and taught brand management and marketing at Emerson College. She teaches the mediabistro.com course Intro to Online Marketing.

Submit a Speaker

To submit a speaker for consideration, please email the following materials to events@mediabistro.com:

  • Biography and headshot of proposed speaker
  • The event you are submitting the speaker for, and reason why he/she is a good fit
  • Links to any appearances, previous speaking gigs, video, podcasts, or press
  • Appropriate contact information

Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.

 
 
 
 
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