Use Social Media to Market Your Business

Create a social media strategy and learn from the biggest names in social media in this innovative online event and workshop.

Over eight weeks, you'll participate in a dynamic online event to tune in to live weekly video webcasts, participate in ongoing forum discussions, complete strategic assignments, and work with a small group to receive one-on-one feedback on your social media plans.

How does this work?

This is an innovative online conference and workshop that bridges the best of conferences and online learning:

  • Keynote speeches by world-class social media pioneers, with interactive Q&A sessions.
  • Practical how-to sessions that show you how to put big ideas into immediate practice.
  • Homework designed to get your social media strategy up and running quickly.
  • Peer interaction: Work closely with a small group. Get feedback from an advisor. And make meaningful connections with the entire attendee roster.

By the end of the online conference & workshop, you'll have:

  • A comprehensive social media marketing strategy in place across various sites and platforms, including a content strategy and monitoring tools in place to track traffic, engagement, and conversion to sales.
  • Plus you'll get ongoing guidance from the boot camp instructors and facilitators, special guests, and peers in your small group sessions.
  • Most important, once your social media strategy is in place, you'll get feedback from your audience, users, and clients.

Participating at the Social Media Marketing Boot Camp

  • Baratunde Thurston Baratunde Thurston
    The Onion
    On Creative Social Media Campaigns
  • Leslie Bradshaw Leslie Bradshaw
    On Storytelling Through Social Media
  • Michael Brito Michael Brito
    Edelman Digital
    On the Rise of the
    Social Customer
  • Kelly Winters Kelly Winters
    On Facebook Pages
  • Dave Kerpen Dave Kerpen
    On Establishing a Social Brand Personality
  • Megan Berry Megan Berry
    On Social Influence
  • Anthony DeRosa Anthony DeRosa
    On Social Curation
  • Lauren Dugan Lauren Dugan
    On Using Twitter to Promote Your Brand
  • Matt Dickman Matt Dickman
    Weber Shandwick
    On Successful Social Strategies
  • Danielle Brigida Danielle Brigida
    National Wildlife Federation
    On Social Media Measurement
  • Tim Devane Tim Devane
    On Analytics and Social Media
  • Leo Widrich Leo Widrich
    On Tools to Increase Productivity
  • Gretchen VanEsselstyn Gretchen VanEsselstyn
    On Building a Social Strategy
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