Program

Social Media Marketing Boot Camp is an online conference and workshop.

Join the sessions live on Thursdays from 2:00 - 3:30 pm EST or catch the recordings in the archives whenever it's convenient for you. Any questions? Contact us.

Week 1: Thursday, February 16, 2012
Social Media for Businesses and Brands

2:00 pm - 2:45 pm
Opening Keynote
The Rise of the Social Customer and Their Impact on Business Join author and social business strategist Michael Brito in a discussion on how business is changing internally to adapt to the growing influence of the social customer. Find out how to turn social customers into brand advocates, and the importance of creating relevant and meaningful content to engage your audience.
2:45 pm - 3:30 pm
How-To Session
How to Establish a Brand Personality Through Social Media Thanks to social media platforms like Facebook, Twitter, and Foursquare, it’s easier than ever for consumers to share their experiences and endorsements with friends and followers. Dave Kerpen, the CEO of Likeable Media and author of the New York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks), will show how to make word of mouth marketing work for you online. Learn how to create a voice for your brand, listen and respond to your audience, and deliver engaging content through social media.

Week 2: Thursday, February 23, 2012
The Evolution of a Social Media Strategy

2:00 pm - 2:45 pm
Guest Speaker
What Makes a Social Strategy Successful? Learn how to approach your social media efforts in a strategic way that fits your business or creative goals, matches your resources, and helps build and serve your audience.
2:45 pm - 3:30 pm
How-To Session
How to Build Your Social Media Strategy Boot campers have the opportunity to complete assignments over 8 weeks toward the completion of a fully developed and fully executed social media marketing strategy. Mediabistro's Gretchen VanEsselstyn provides an overview of the plan for the boot camp homework and shows how these assignments come together to form a customized, manageable plan for your business, based on the resources you have in place.

Week 3: Creating Content
Thursday, March 1, 2012

2:00 pm - 2:45 pm
Guest Speaker
Storytelling Through Social Media Digital strategist and co-founder of JESS3 Leslie Bradshaw shows how to combine storytelling and social media to create engaging, interactive content.

Wednesday, March 7, 2012

2:00 pm - 2:45 pm
A Case Study of Creative Social Media Content Join Baratunde Thurston, The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns.

Week 4: Thursday, March 8, 2012
Facebook Marketing

2:00 pm - 2:45 pm
How-To Session
How to Grow Your Fan Base and Engagement on Facebook Learn proven ways to market on Facebook by using Facebook Pages, a tool for businesses to reach and engage new audiences.
2:45 pm - 3:30 pm
Guest Speaker
The Branding Power of Facebook Pages The Facebook platform is constantly evolving to give users, brands, and organizations new ways to communicate and share information. Learn how recent Pages changes affect the content you share with your community, and how to take advantage of new features including the Subscribe button. Facebook's Kelly Winters will share best practices for marketing and content distribution to expand your reach or grow your personal brand.

Week 5: Making the Most of Microplatforms: Twitter & Tumblr
Thursday, March 15, 2012

2:00 pm - 2:45 pm
How-To Session
How to Use Twitter to Promote Your Company, Cause, or Personal Brand Twitter is among the largest social networks on the web, so if you're not tweeting, you probably should be. Find out how companies can take advantage of Twitter's recently launched brand pages to connect with existing customers and build new relationships. The session explains the nuts and bolts of how to manage your Twitter account, including how to set up your profile so you're targeting the right audience, how to create a Tweet schedule so your account runs itself, and how to use Twitter to listen to what people are saying about you and your competitors.

Week 6: Thursday, March 22, 2012
Community: Creating Relationships and Identifying Influencers

2:00 pm - 2:45 pm
How-To Session
How to Engage with Your Community on Google+

Relationship marketing recognizes the long-term value of customer relationships and social media can be an essential tool in building an ongoing personal connection with your community. Learn techniques for engaging with community in a meaningful way, as well as best practices and examples of how brands and individuals are connecting with audiences on Google+ through discussions and hangouts.

2:45 pm - 3:30 pm
Guest Speaker
The Power of Influence: Identifying Online Brand Ambassadors Identifying individuals in your audience with social influence can be the key to understanding trends that shape what you do. Engaging with those individuals is an essential way to spread awareness and build community, especially when those influencers become advocates for what you do. Find out how to connect with potential evangelists and improve your own online influence.

Week 7: Thursday, March 29, 2012
Social Media Measurement and Analytics

2:45 pm - 3:30 pm
How to Monitor and Measure Your Social Media Efforts Your customers have an important voice via social media and it's a lost opportunity if you don't listen to what they're saying and respond to their praise or criticism. In this session, we'll explain how social media monitoring can be a crucial part of the two-way exchange and help you measure and understand deeper levels of engagement.

Week 8: Thursday, April 5, 2012
Emerging Platforms and Productivity

2:00 pm - 2:45 pm
How-To Session
The Social Media Strategist’s Toolkit: How to Keep Up with Emerging Platforms and Trends There is a firestorm of new digital tools that are social, solve productivity issues, and help engage audiences in new ways. This session focuses on ways to stay on top of these trends so that your social media efforts are always at the forefront of what's happening.
2:45 pm - 3:30 pm
Guest Speaker
Productivity Tips from the Social Media Trenches One of the comments we hear the most is that it's just impossible to add more social media work to an already packed work day. In this session, we'll share essential pro tips and tools that make managing a social media presence possible even under the most difficult conditions.

Thursday, April 12, 2012

2:00 pm - 2:45 pm
Guest Speaker
Social Curation: How to Use Twitter and Tumblr to Build Authority and Engagement Curating valuable social media content is a great way to establish yourself or your company as a leading authority in your space. Join Mediabistro publishing editor Jason Boog as he shares tips and tools for finding and sharing noteworthy content on Twitter and Tumblr. Jason will show how he built and continues to develop the GalleyCat Twitter feed, which has over 150,000 followers and was recently included on Time magazine’s 140 Best Twitter Feeds of 2012 list. He will also cover Tumblr best practices to reach new audiences, share content, and promote your brand.
2:45 pm - 3:30 pm
Incorporating Analytics and Social Media One of the most exciting aspects of digital media is that almost everything related to user behavior is trackable. Analytics are crucial in refining your social media strategy over time so that you can constantly experiment and determine what works well at a given time with a given audience. Customer data can also be essential in making a business case for change. In this session, Gracey Newman, the digital marketing manager for VH1, will talk about how to use real-time data and analytics to inform content and distribution.
 
 
 
 
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