Speakers

Megan Berry
Megan Berry Founder LiftFive @meganberry Megan Berry recently founded LiftFive to help startups grow communities and gain momentum. LiftFive’s current clients include Klout, RebelMouse, and Newsle. Megan was formerly the Senior Marketing Manager at Klout, where she built the community and brand behind Klout from early 2010, when she joined as their fourth employee. She blogs about marketing, influence, and social media strategy on The Huffington Post, Mashable, and Amex Open Forum. She has spoken about influence and community at numerous conferences including Lucky’s FABB conference, Socialize, Social Media Camp, Wappow Emerging Media, Columbia School of Journalism and, soon, SXSW. She graduated Phi Beta Kappa from Stanford University.
Jason Boog
Jason Boog Publishing Editor Mediabistro @galleycat As editor of Mediabistro Publishing, Jason Boog curates publishing events and shapes the digital publishing curriculum at mediabistro.com. He also edits the GalleyCat blog and hosts the daily Morning Media Menu podcast. Before mediabistro.com, Jason was an investigative reporter at Judicial Reports and a publishing blogger for Know More Media. His work has appeared in The Believer, Granta, Salon.com, The Revealer, and Peace Corps Writers.
Leslie Bradshaw
Leslie Bradshaw President, COO, and Co-founder JESS3 @lesliebradshaw Leslie Bradshaw is an entrepreneur, digital strategist, social scientist, and farmhand/vineyard cultivator. She is the President, COO, and co-founder of JESS3, a creative interactive agency based in Washington, DC. Named one of the top five female executives in the technology industry by Fast Company, Leslie is best described as the "operational energy" behind JESS3. The Wall Street Journal recognized Leslie as a Top Woman in Tech Under 30 and the "brains" behind JESS3′s explosive growth, business strategy, and unique offerings. Leslie has consulted on corporate social strategies for top brands including Nike, Intel, C-SPAN, and Pfizer. Proudly a sixth-generation Oregon Trail pioneer, Leslie continues to contribute to her family’s farm and vineyard, Bradshaw Vineyards, in Oregon’s Willamette Valley during planting and harvest seasons.
Storytelling Through Social Media March 1, 2012 | 2:00pm - 2:45pm
Danielle Brigida
Danielle Brigida Manager of Social Media National Wildlife Federation @starfocus Danielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social media sites. An early adopter of social media with creative, engaging campaigns, she has been recognized by Mashable, Change.org, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF's campaigns. Danielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.
How to Monitor and Measure Your Social Media Efforts March 29, 2012 | 2:45pm - 3:30pm
Michael Brito
Michael Brito SVP, Social Business Planning Edelman Digital @britopian Michael Brito is a senior vice president of social business planning at Edelman Digital and leads the digital team in Silicon Valley. He provides strategic counsel, guidance, and best practices to several of Edelman’s top global tech accounts and is responsible for driving new business, growing existing business, mentoring junior staff members, and maintaining strong client relationships. He is also the author of Smart Business, Social Business: A Playbook for Social Media in Your Organizations. Previously, Michael worked for major companies in Silicon Valley, including Sony Electronics, Hewlett Packard, Yahoo! and Intel Corporation, working in various marketing, social media and community management roles.
Geoffrey Colon
Geoffrey Colon Vice President Social@Ogilvy @djgeoffe Geoffrey Colon is vice president of Social@Ogilvy at Ogilvy & Mather, where he creates and executes tactical social strategies for business divisions within IBM across Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Google+. Prior to this, he was supervisor of digital communities at 360i, where he ran content strategy for Coca-Cola, Lysol, Kraft, and National Car Rental. He also was a senior account strategist at Bond Strategy and Influence, where he established and operated communities for WWE, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. Geoffrey spent four years as head of his own consulting company, Frenzy Multi-Marketing, where clients included Red Bull Energy Drink, Glaceau Smartwater, Diadora Sneakers, KOCH Entertainment, UBL Entertainment, and RCA Records.
How to Engage with Your Community on Google+ March 22, 2012 | 2:00pm - 2:45pm
Matt Dickman
Matt Dickman EVP, Social Business Innovation Weber Shandwick @mattdickman Matt Dickman joined Weber Shandwick in December 2011 as EVP, Social Business Innovation. Working with global clients from his base in the agency's southwest office in Dallas, Matt has nearly 15 years of experience in social business, emerging media and technology, and integrated marketing for some of the world's most prominent brands. Having worked with some of the world’s largest brands in the social media space, Matt is considered a leader in social media and emerging technology for brands. He is also a 2011 PR Week 40-Under-40 award winner as a rising star in the PR business. He is a regular public speaker on topics surrounding social media and new technology and has addressed the IABC, PRSA, PRSSA, AMA, as well as various academic institutions and business associations.
What Makes a Social Strategy Successful? February 23, 2012 | 2:00pm - 2:45pm
Lauren Dugan Co-editor AllTwitter @alltwtr Lauren Dugan is the Editor of AllTwitter, which is dedicated to covering all angles of the emerging phenomenon that is Twitter. She explores how social media is used to communicate, market, advertise and inform from a variety of industry perspectives: political, non-profit, educational and mainstream media. She truly believes that social media is changing the world, and she wants to be part of the action. With an eclectic background in English literature, political science, and media studies, Lauren comes fully armed to face the diverse and rapidly changing world of social media.
Devon Glenn
Devon Glenn Staff Writer SocialTimes @socialtimes Devon Glenn is staff writer for SocialTimes, a news blog that covers trends in social media. Devon is a former freelance journalist, editor, and blogger, who covered arts and entertainment for the Los Angeles Times.
Brendan Irvine-Broque
Brendan Irvine-Broque Content and Marketing Manager, Facebook Marketing Bible Inside Network @irvinebroque Brendan Irvine-Broque is the Content and Marketing Manager for the Facebook Marketing Bible, the leading resource for marketing, advertising and developer strategies on Facebook. Brendan has several years of experience at the intersection of rich media content and technology, most recently as Director of Operations for the artist collective PL70.net and co-founder of Maravil, a mobile tech provider for musicians. In his past work, Brendan has focused on social media strategy and product development, with the aim of monetizing online content and driving traffic. Previously, Brendan founded and operated Cavern Discos, one of the premier online retailers of high-end vintage vinyl records. Brendan completed his undergraduate studies at UC Santa Cruz, graduating with a degree in Linguistics.
Dave Kerpen
Dave Kerpen CEO, Likeable Media Likeable Media @DaveKerpen Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Likeable is one of Facebook’s Top 65 Preferred Developer Consultants as well as a 3-time WOMMY Award winner for excellence from the Word of Mouth Marketing Association (WOMMA). Dave has been featured on CNBC’s On the Money, ABC's World News Tonight, the CBS Early Show, the New York Times, and countless blogs. Dave has spoken at dozens of social media related conferences and webinars for organizations such as WOMMA and the American Marketing Association. Dave is backed by a team of social media thought leaders who collectively have managed over 250 accounts on Facebook and other social networks, for brands such as Verizon FiOS, 1-800 Flowers.com, Neutrogena, Uno Chicago Grill, The Pampered Chef, and Heineken. Dave is also the author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks, a New York Times bestseller.
How to Establish a Brand Personality Through Social Media February 16, 2012 | 2:45-3:30 pm ET
Gracey Newman Digital Marketing Manager VH1 @graceynewman Gracey Newman is the digital marketing manager for VH1, where she manages the paid search and email marketing strategy as well as the social media promotional strategy. Prior to this, she was SEO and social media manager at SpaFinder and a marketing consultant for the search engine Indeed. Gracey is SEO and social media certified and is a speaker for the Society of Professional Journalists (NYC chapter) and New York Newswomen. She also blogs about personal branding, SEO, and social media at graceynewman.wordpress.com.
Incorporating Analytics and Social Media April 12, 2012 | 2:45pm - 3:30pm
Baratunde Thurston
Baratunde Thurston Director of Digital The Onion @baratunde Baratunde Thurston is a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack and Jill Politics and serves as Director of Digital for The Onion. He has written for Vanity Fair and the UK Independent, hosted Popular Science’s Future Of on Discovery Science, and appears on cable news regularly to say smart things in funny ways. Then-candidate Barack Obama called him "someone I need to know." Baratunde travels the world speaking and advising and performs standup regularly in NYC. He resides in Brooklyn, lives on Twitter, and has over 30 years experience being black. His first book, How To Be Black, will be published in February 2012 by Harper Collins.
A Case Study of Creative Social Media Content March 7, 2012 | 2:00pm - 2:45pm
Gretchen VanEsselstyn
Gretchen VanEsselstyn Managing Producer, Education Mediabistro @GretchenVanEss Gretchen VanEsselstyn is a curriculum editor and producer for mediabistro.com. Prior to joining Mediabistro, she spent four years editing Chile Pepper Magazine, a spicy food lover's journal, and she’s always available for hot sauce recommendations and chili judging. Before following her bliss to culinary school, Gretchen founded and established the distance learning division at Kaplan Educational Centers.
How to Build a Targeted Social Media Strategy February 23, 2012 | 2:45pm - 3:30pm
Leo Widrich
Leo Widrich Co-founder Buffer @LeoWid Leo Widrich is the co-founder and CMO of Buffer, a social media tool to tweet and post Facebook updates at optimal times, well spaced out over the day. Buffer has been shown to give you 200% more engagement with your social media efforts. Leo focuses on social media marketing and built Buffer's userbase solely through this channel. He is also a very nice guy and you can hit him up @LeoWid anytime.
Productivity Tips from the Social Media Trenches April 5, 2012 | 2:45pm - 3:30pm
Kelly Winters
Kelly Winters Product Marketing Manager, Monetization Facebook fb.com/kellywinters Kelly Winters is a product marketing manager at Facebook where she works with the product team to design products that fit the needs of local businesses, including Pages. She is a local business advocate and helps lead local product strategy. She has spoken at a number of events regarding social media, including at SXSW and various tech conferences. She holds an MBA from the Kellogg School of Management and a B.S. in biology from UCLA.
The Branding Power of Facebook Pages March 8, 2012 | 2:45-3:30 pm ET

Advisors

LISA ARAGON Co-founder Double Dutch & Co. @doubledutchco Lisa Aragon made her marketing debut in the early 90s in Washington, DC's Telecommunications sector and soon found her stride as a multifaceted digital marketer. After multi-year stints at AOL and Washingtonian Interactive agencies, TIG Global and New Media Strategies, she relocated to the Arizona desert and led Account Service teams at award-winning Arizona firms such as Terralever and Sitewire and The Lightly Agency. Today, she is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip start-ups, emerging businesses and those companies that are lifting their sails to reach a digital destination.
P. KIM BUI Digital Journalist OnCentral.org @kimbui P. Kim Bui is a digital journalist and self-professed nerd. She manages KPCC's ongoing commitment to social media and engagement on and off the Web, including OnCentral.org, a collaborative reporting site covering South Los Angeles. Her experience in web journalism includes major newspapers as well as news start-ups. She co-founded #wjchat, a weekly Twitter chat for web journalists and was named one of Poynter's 35 people in social media.
LUIS GOMEZ Media Specialist Aerobics and Fitness Association of America @rungomez Luis Gomez is a media specialist with the Aerobics and Fitness Association of America (AFAA), a nationally accredited educator for fitness professionals. He is assistant editor for the trade journal, American Fitness magazine, and a member of the National Association of Hispanic Journalists (NAHJ). Luis is an avid blogger/microblogger and a competitive runner living in Los Angeles. Before acting as a boot camp advisor, he was a student in Mediabistro's first ever Social Media Marketing Boot Camp.
JESSICA KRYWOSA Director of Web Communication Suffolk University @jesskry Jessica Krywosa is the Director of Web Communication at Suffolk University. For more than 10 years, she has been a leader in electronic outreach strategies for grassroots educational non-profits, ranging in focus from parental involvement in early education through college persistence. Currently, Jess is focused on marketing strategy and measurement via the web, with heavy emphasis on enrollment and retention based efforts at Suffolk. Beyond her own blog and consulting effort, Krywosa.com, she also writes for .EduGuru and presents on web communication through various conferences and webinars.
MCLEAN ROBBINS Copywriting Manager TIG Global @deacondoesdc McLean Robbins leads the optimized copywriting department at internet marketing firm TIG Global, a division of MICROS’ ecommerce services. There, she concentrates on developing innovative content strategies for the world’s leading hotels and resorts. She has extensive experience in producing high-visibility web content and designing effective social media campaigns that help build brand and personal visibility. Based in Washington, DC, she is also a luxury lifestyle writer and blogger for leading magazines and websites, including The Washingtonian, Forbes Travel Guide, Robb Report, and Huffington Post Media Group’s Gadling.
AMY VERNON Vice President of Strategy & Alliances Hasai Inc. @AmyVernon Amy Vernon spent nearly 20 years as a professional daily newspaper journalist before the Great Newspaper Culling of 2008. Now vice president of strategy and alliances for Hasai Inc., she is an inaugural inductee of the New Jersey Social Media Hall of Fame, top female submitter of all time on Digg.com and internationally known as the Bacon Queen. She's spoken at many conferences and events, including Columbia Journalism's Social Media Weekend, Reynolds Journalism Institute's The Engagement Metric, ROFL Con II and Affiliate Summit East. She will speak at SXSW Interactive this March.
 
 
 
 
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