Beginners should check out
Social Media 101
January 30 - March 6, 2014An Interactive Online Event


Lauren Dugan Social Media Strategist Lauren is a social media strategist dedicated to covering all angles of the phenomenon that is Twitter. She explores how social media is used to communicate, market, advertise, and inform from a variety of industry perspectives: political, non-profit, educational, and mainstream media. She truly believes that social media is changing the world, and she wants to be part of the action. With an eclectic background in English literature, political science, and media studies, Lauren comes fully armed to face the diverse and rapidly changing world of social media.
Mandy Gresh VP, Brand Channel Management, Big Fuel Communications Mandy Gresh is Vice President, Brand Channel Management at Big Fuel Communications LLC, a full-service marketing and communications company. She leads the team of social media channel and community Managers who moderate and produce content for clients including Gatorade, Starwood Hotels & Resorts, Budweiser, T-Mobile, GoSmart Mobile and Chase United Credit Cards. Mandy has also worked as a digital marketing and content consultant for clients including American Express Publishing, the Canadian Tourism Commission, Ladies Who Launch and Wanderfly (now owned by TripAdvisor). During this time she was also a coach and mentor to more than 100 women in the process of starting their own business or going through career transitions.
Dana A. Griffin Executive Director, Global Strategy and Client Services, Attention Dana A. Griffin leads Global Strategy and Client Services for Attention, one of the world’s premiere social media agencies. Currently, she manages a portfolio of ten clients across four continents, including organizations such as the International Olympic Committee, Michelin, Samsung, Diageo, and Morgan Stanley. Dana also has extensive experience leading the social strategy and execution of CPG brands globally. Most recently she launched the first ever Global Donut Day in partnership with Dunkin Donuts through a groundbreaking digital campaign spanning thirty one markets. Prior to joining Attention, Dana oversaw strategies for multi-national not-for-profit organizations such as UNICEF and Red Cross. Dana was born in Romania, and speaks six languages.
Naomi Hirabayashi Chief Marketing Officer, Naomi Hirabayashi is the Chief Marketing Officer at where she oversees the strategic marketing partnerships, PR & talent for's national cause campaigns. Prior to she was Associate Director at Attention, one of the first social media marketing agencies where she offered strategic counsel for campaigns such as International Women’s Day for Avon, Breast Cancer Awareness for Estée Lauder, and TOMS Shoes. Naomi is a frequent speaker, with notable appearances at Youth Assembly at the United Nations discussing Media/Social Media: Monitoring Millennium Development Goals Success in the Digital Age, and at the 24 Hours of Reality event on a panel with former Vice President Al Gore. Naomi was named a "2013 People to Watch: Rising PR Stars 30 and under" by PR news.
Carrie Kerpen CEO, Likeable Media Carrie Kerpen is the co-founder and CEO of Likeable Media, an award-winning, global social media and word-of-mouth marketing agency. She led her team to generate over $15 million in revenue, landing the agency on the INC 500 List in 2011 and 2012. Prior to the agency’s inception, Carrie had over ten years sales and marketing experience, and worked both on the client side and in media. On the brand side, Carrie and team took Polaroid’s I-Zone Camera and grew it to be the number one selling camera in North America. In media, Carrie was the number one salesperson in the country for the Walt Disney Company’s Radio Division.  Carrie is an established thought-leader in her field and regularly writes for Inc. and Forbes magazine.
Grace Mangum General Manager, Digital Source Media Grace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company's 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies. Grace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer.
Tim McDonald Director of Community, Huffington Post A believer of connecting people with purpose, Tim McDonald builds communities, not networks, through building individual relationships that create movements. He currently works at Huffington Post as the Director of Community, growing and cultivating a strong and passionate community offline and online. In addition, he has started My Community Manager, a space where he brings his knowledge and those in the community to share knowledge and experience spanning live chats via Google Hangouts #cmgrhangout and blog posts.
Julian Mitchell Social Media Director, Revolt TV Julian Mitchell is an award-winning digital media strategist and social media marketer, currently serving as the Social Media Director for Revolt TV. In this role, he provides strategic direction and oversees all social content platforms. Prior to Revolt, Julian led Social Media and Branded Content at Quantasy - an award-winning creative brand services agency in Culver City, CA. In this position, Julian spearheaded social initiatives, produced content and developed strategy for brands such as Google, Wells Fargo, American Honda Motors, Magic Johnson Enterprises, EdisonLearning and more.
Amanda Pacitti Learning Manager, Time Inc Amanda Pacitti is the manager of learning at Time Inc., where she focuses on digital skills workshops for brands like People, InStyle, Sports Illustrated and Time. She joined the company early last year to rethink how to deliver learning programs to staff. Prior to joining Time Inc., she managed education at Mediabistro. She has led workshops on Twitter, LinkedIn, Reddit, Tumblr, and other social platforms. She started her career as a newspaper reporter in Rhode Island.
Victor Samra Digital Marketing Manager, Museum of Modern Art Victor Samra is the Digital Marketing Manager at the Museum of Modern Art and handles the organization's Twitter handle which has over 1.5 million followers.
Kion Sanders Social Media Strategist, Edelman Kion Sanders is a digital strategist with a strong passion for the consumer, music and entertainment industries. As a former MTV digital strategist, he worked with a variety of production companies to drive awareness to several TV-show franchises. Currently, he serves as an account supervisor at Edelman Digital. Some of his duties involve developing and executing content marketing strategies and community management.
Helen Todd CEO, Sociality Squared Helen Todd is a social media marketer and CEO of Sociality Squared, a full service social media agency based in New York City since 2010, helping brands organically grow loyal and engaged communities.  Having a WOMMY award and Integrated Marketing Communication Master’s degree under her belt, Helen understands how powerful the social web can be for brands. As a leading Facebook marketing expert, Helen has spoken on the subject across the country including Social Media Week NYC, SXSW V2V, and BlogWorld. She's been featured on and on’s “The Hopkinson Report" in addition to being a Jay Chiat Awards judge and has spoken to MBA classes at schools including NYU Stern Business School and Xavier Williams College of Business.
Please note that speakers and agenda topics are subject to change.
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