Lauren Dugan Social Media Strategist Lauren is a social media strategist dedicated to covering all angles of the phenomenon that is Twitter. She explores how social media is used to communicate, market, advertise, and inform from a variety of industry perspectives: political, non-profit, educational, and mainstream media. She truly believes that social media is changing the world, and she wants to be part of the action. With an eclectic background in English literature, political science, and media studies, Lauren comes fully armed to face the diverse and rapidly changing world of social media.
Dana A. Griffin Executive Director, Global Strategy and Client Services, Attention Dana A. Griffin leads Global Strategy and Client Services for Attention, one of the world’s premiere social media agencies. Currently, she manages a portfolio of ten clients across four continents, including organizations such as the International Olympic Committee, Michelin, Samsung, Diageo, and Morgan Stanley. Dana also has extensive experience leading the social strategy and execution of CPG brands globally. Most recently she launched the first ever Global Donut Day in partnership with Dunkin Donuts through a groundbreaking digital campaign spanning thirty one markets. Prior to joining Attention, Dana oversaw strategies for multi-national not-for-profit organizations such as UNICEF and Red Cross. Dana was born in Romania, and speaks six languages.
Carrie Kerpen CEO, Likeable Media Carrie Kerpen is the co-founder and CEO of Likeable Media, an award-winning, global social media and word-of-mouth marketing agency. She led her team to generate over $15 million in revenue, landing the agency on the INC 500 List in 2011 and 2012. Prior to the agency’s inception, Carrie had over ten years sales and marketing experience, and worked both on the client side and in media. On the brand side, Carrie and team took Polaroid’s I-Zone Camera and grew it to be the number one selling camera in North America. In media, Carrie was the number one salesperson in the country for the Walt Disney Company’s Radio Division. Carrie is an established thought-leader in her field and regularly writes for Inc. and Forbes magazine.
Matthew Knell VP, Social Media and Community Strategy, About.com Matthew is a social media marketer, web technologist and community evangelist with a history of designing, developing, and marketing a wide array of successful online products for major brands. Currently he is the Vice President of Social Media and Community Strategy at About.com. Prior to this he was the Social Media Director for AOL where he owned overall social strategy for more than 30 AOL brands and corporate strategy and grew their social following by more than 1000%. As the Director of Emerging and Social Media Strategy for CafeMom, he designed and executed the social media marketing and acquisition strategies. He has worked as the Senior Manager of Social Media Product Development at MTV Networks and as General Manager at JetBlue where he developed the airline’s first social media strategies. He has been featured in Advertising Age, TechCrunch, AllThingsD, PR Week, Fast Company, the New York Observer, eConsultancy, Consumerist, Mashable, and Huffington Post Tech.
Michelle Kung Lead Manager, Social Strategy and Content, ebay Michelle Kung has over a decade of experience in media, having worked as an editor, reporter and videographer, and launched several blogs and website verticals. She currently works in social & content strategy at eBay Inc. She was previously a reporter and online editor at the Wall Street Journal, where she created and launched the Webby Award-nominated cultural blog Speakeasy, currently one of WSJ.com's most highly-trafficked blogs. She was previously the Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly, and a film writer at Entertainment Weekly. She has also appeared as a commentator on MSNBC, CNN, Fox News, A&E, E! and Good Morning America and on public radio.
Tim McDonald Director of Community, Huffington Post A believer of connecting people with purpose, Tim McDonald builds communities, not networks, through building individual relationships that create movements. He currently works at Huffington Post as the Director of Community, growing and cultivating a strong and passionate community offline and online. In addition, he has started My Community Manager, a space where he brings his knowledge and those in the community to share knowledge and experience spanning live chats via Google Hangouts #cmgrhangout and blog posts.
Julian Mitchell Social Media Director, Revolt TV Julian Mitchell is an award-winning digital media strategist and social media marketer, currently serving as the Social Media Director for Revolt TV. In this role, he provides strategic direction and oversees all social content platforms. Prior to Revolt, Julian led Social Media and Branded Content at Quantasy - an award-winning creative brand services agency in Culver City, CA. In this position, Julian spearheaded social initiatives, produced content and developed strategy for brands such as Google, Wells Fargo, American Honda Motors, Magic Johnson Enterprises, EdisonLearning and more.
Victor Samra Digital Marketing Manager, Museum of Modern Art Victor Samra is the Digital Marketing Manager at the Museum of Modern Art and handles the organization's Twitter handle which has over 1.5 million followers.
Kion Sanders Social Media Strategist, Edelman Kion Sanders is a digital strategist with a strong passion for the consumer, music and entertainment industries. As a former MTV digital strategist, he worked with a variety of production companies to drive awareness to several TV-show franchises. Currently, he serves as an account supervisor at Edelman Digital. Some of his duties involve developing and executing content marketing strategies and community management.
Calvin Stowell Director, Digital & Content, DoSomething.org Calvin Stowell is the Director of Digital & Content at DoSomething.org, one of the largest organizations in the U.S. that helps young people rock causes they care about by providing them directly with resources to do so. Calvin works to integrate DoSomething.org’s campaigns with social media platforms and also acts as a liaison between the organization and its many corporate sponsors. Prior to joining DoSomething.org, Calvin worked on cross-platform integration in both the television and recording industries.
Helen Todd CEO, Sociality Squared Helen Todd is a social media marketer and CEO of Sociality Squared, a full service social media agency based in New York City since 2010, helping brands organically grow loyal and engaged communities. Having a WOMMY award and Integrated Marketing Communication Master’s degree under her belt, Helen understands how powerful the social web can be for brands. As a leading Facebook marketing expert, Helen has spoken on the subject across the country including Social Media Week NYC, SXSW V2V, and BlogWorld. She's been featured on Forbes.com and on Wired.com’s “The Hopkinson Report" in addition to being a Jay Chiat Awards judge and has spoken to MBA classes at schools including NYU Stern Business School and Xavier Williams College of Business.