Program: May 23, 2011 - Day 1

8:30 am
9:00 - 10:00 am
Opening Keynote
From SEO to SMO: How Creating Content is Only Just the Beginning
By now, we all know that social media is important for any business. It's success however is all based on how you use it. Conversations, engagement, listening, are all wonderful things, but how are you getting people to talk about you? How are you steering conversations and experiences when you can't always be there? What does your brand stand for in the social web, a place where attention is a precious commodity? It comes down to social objects. It's now our job to not only create compelling content, but also make it worthy of engagement and sharing...earning more than views, we're talking about earning relevance and resonance.
Brian Solis Author, Engage and Pricipal, Altimeter Group
10:00 - 10:45 am
Socialize Your Marketing and Advertising
Social media marketing is not just about posting updates on Facebook and Twitter. It's about weaving social media tactics and technology into your website and marketing programs. It's about creating interesting and valuable content and using free social tools for viral distribution and optimization of that content. And of course, it's about forming a lifelong connection with customers and brand enthusiasts and getting them to share what they love about your product or service and brand. Join us for an enlightening session as Harry J. Gold walks through the practical steps of integrating the power of social media into the marketing mix including real case studies.
Harry Gold Founder and CEO, Overdrive Interactive
10:45 - 11:15 am
AM Break
11:15 - 12:00 pm
Social Video Optimization: Real Opportunities, Success Stories, and Winning Strategies
With video naturally being a “social media,” and the increasing integration of video into social media sites, have we now reached a point for a business strategy that combines social media optimization with video? What are the special nuances and advantages with doing video for social media marketing? How do we distinguish between video optimized for the search engines, versus for real people? Online Video Analyst and "Videologist" Grant Crowell will show real success stories with forward-thinking companies doing social video optimization, and important tips for what own your business can be doing today.
grant crowell Videologist,

12:00 - 1:00 pm

Lunch for Full Conference Registrants

1:00 - 2:00 pm
Afternoon Keynote
How SMO Went Viral And Where It is Heading Next
From his original blog post back in 2006 that first introduced the Social Media Optimization concept on his Influential Marketing blog and updated his original rules four years later in 2010, Rohit has been a thought leader in SMO - but has never spoken publicly specifically about SMO. In this first ever keynote presentation, Rohit will talk about the past, present and future of SMO - as well as reveal the story behind how it first went viral ... and how the principles of SMO were the same ones behind its spread to thousands of online marketing professionals across the world.
rohit bhargava SVP, Ogilvy & Author of Personality Not Included
2:00 - 3:00 pm
Stake Your Claim: Optimizing Beyond "Like" and "Follow"
Over the course of the past year we have witnessed a huge shift in consumer behavior with regards to brand engagement on social networks and discussion forums. As these social networks gain popularity and commercial traction, they are becoming consumers' primary sources of information for products and services. Likewise, the consumer phenomenon of "Facebooking" and "Tweeting" along with "Googling" is extraordinarily significant for marketers looking to optimize their advertising online. Because traditional search engine marketing techniques are obsolete in the conversational medium of social networks, this burgeoning opportunity to engage consumers on social media demands new technology and tools. And in order to effectively optimize brand presence, these tools must provide deep campaign insights and practical analysis. In this panel discussion, we'll explore not only the importance of leveraging data from social networks to capitalize on the influence social media has over consumers' everyday decisions, but will also present promising new ways of optimizing across networks and mediums, including mobile and socially integrated websites, to effectively respond to customers' stated wants and desires on Facebook and Twitter.
Andy Chen Vice President Social Media Strategy and Distribution, North America
Kris Duggan CEO and Co-Founder, Badgeville
Doug Hay Principal and CEO, Doug Hay & Associates
Gui Karyo President, IWON
Dilip Venkatachari CEO and Co-Founder, Compass Labs (moderator)

3:00 - 3:30 pm
PM Break
3:30 - 4:15 pm
Keyword Intelligence: Keyword Research for Search, Social and Beyond
Are you interested in learning how keywords and keyword research can help turbo charge your social media campaigns? It has been proven that one of the most basic and important aspects of digital marketing is keyword research and analysis. Unfortunately, many social networking website owners are still in the dark when it comes to understanding the power keywords, and keyword research can bring to social media sites and in developing content. You need to have a collection of the “right” keywords that are relevant to your social networking niche to help you succeed.
This session goes beyond the basics of general keyword research and opens the door to knowledge that can be used not only for PPC and SEO but specifically for social media marketing. You will walk away from this presentation with the key to unlocking more intelligence about keywords and how they can bring you additional marketing success and increased campaign performance.
Ron Jones President and CEO, Symetri Internet Marketing

4:15 - 5:00 pm
Teen Entrepreneurs Give The Inside Scoop on Social Media
Who better to get inside of the heads of the lucrative teen market segment better than entrepreneurial teenagers? They understand how this market thinks much better than us grown-ups. The generation gap is alive and well online. Youth use the Internet very different from adults. The typical teenager is engrossed in Facebook, indifferent about Twitter, and consumes YouTube videos like there's no tomorrow. Not to mention how much time they spend on their mobile devices. They shop online, play games online, and some even blog. How they fit homework into this busy schedule is anyone's guess. Can you really say that you understand *how* our youth use Facebook? YouTube? Google? It's hard enough for a parent to get their teenager to agree to friend them. Understanding the peer interactions that happen through the groups, fan pages, photo albums, apps, and so forth is like a foreign language.
That's where our panelists come in. Each is a teen entrepreneur successful in his or her own right—each has built a success business around using social media to connect with the right audience. Ready to connect with the youth market? Ready to get inspired by the intellect, ambition and moxie of our younger generation? Then come to this session!
Daniel Brusilovsky Founder and CEO, Teens in Tech Labs
Benjamin Goering Software Engineer, Livefyre
Shreya Indukuri Co-founder, SmartPowerEd
Chloe Spencer Founder and Owner,
Stewart Quealy Director of Content, Events/Conferences, (moderator)

5:00 - 6:00 pm