Beginners should check out
Social Media 101
Next session - Fall 2015An Interactive Online Boot Camp

Agenda

Starting on the first day of the boot camp, you'll have access to all of the pre-recorded lessons. Over four weeks, you will complete assignments based on the lessons, and get one-on-one feedback from a homework advisor. You can watch the lessons at your convenience and at any time. Any questions? Contact us!



Day 1:

Social Media Marketing and Your Overall StrategySocial media can transform the way you communicate and have conversations with your audience, but you cannot do it in a vacuum. Instead, you should think of how to use social media channels within a larger, integrated marketing strategy such as email, web, and events. In this session, you'll learn how to audit your existing marketing plan and integrate social media in service of your objectives. Hone in on your target audience, set your goals, and learn which social media strategies are complementary to those goals. Identify spaces where you can implement new social media programs. Determine whether you need to reconsider the organization of your marketing resources and operations, and how it fits in with your overall business.
  • Beverly Jackson Social Media Strategist
Share this sessionShare on Facebook Details »
Social Media Analytics In this session, learn how to build a social media measurement roadmap. Set business objectives for your social media campaigns, define your desired change in consumer behavior, and identify the most meaningful and useful key performance indicators. We'll cover how to use Facebook and Twitter native analytical platforms to better understand your audience, and we'll examine how these findings can inform powerful creative campaigns. 
  • Magdalena Muszynska Associate Director of Analytics,
    Attention
Share this sessionShare on Facebook Details »

Day 2:

Targeting and Audience Segmentation Social media has forever changed the way in which consumers send and receive marketing messages. Marketers now stray from a blanketed messaging approach, to a more personal one-to-one relationship via social. Dana Griffin, CMO of Attention, will discuss the elements of successfully identifying your audience in social media, segmenting it by affinity and targeting it with the right content. She will cover audience misconceptions and analyzing social behaviors to identify new segments and targets with a goal of reaching the consumer in a personal, hyper-targeted way.
  • Dana Griffin Chief Marketing Officer,
    Attention
Share this sessionShare on Facebook Details »
Social Media Listening Social media is the largest source of unsolicited consumer opinions. In this session, learn how social listening can help to uncover consumers’ insights. Go beyond just positive, negative, and neutral sentiment, and see what consumers actually care about. Learn how to better understand what your audiences want and how social listening can inform your digital strategy and powerful social media campaigns. 
  • Magdalena Muszynska Associate Director of Analytics,
    Attention
Share this sessionShare on Facebook Details »

Day 3:

Content Strategy In this session join Grace Mangum, Director of International Digital Media at A+E Networks as she lays out the five steps to creating high quality content. Starting with the business gaps that a social media strategy can help alleviate, this session will uncover specific social media goals that can address and solve each of those gaps. Participants will understand the importance of extending social media efforts across the organization and not just within the marketing department. This include sales, customer service, human resources, and research and development. We'll also cover the benefits of various social media networks, different types of content, and how best to approach social media monitoring.
  • Grace Mangum Director International Digital Media ,
    A+E Networks
Share this sessionShare on Facebook Details »
Content Marketing To communicate well with your audience, you need the right content. In this session, learn the steps to making content a strategic component of your business. Develop a plan to create and distribute content. Once you’ve established your business goals, learn how to use research to frame your content narrative. This can include a content audit, workflow review, stakeholder and user interviews, and keyword research. Create an editorial calendar and establish a workflow. Map out your content to specific channels and establish a distribution strategy. Determine appropriate metrics and benchmarks, and know when and whether you need to support your organic content with paid reach.
  • Tina Kelleher Content Marketing/ Social Media Manager,
    Microsoft
Share this sessionShare on Facebook Details »

Day 4:

Influencer Marketing for Small Businesses and Startups In this session, you'll get an overview of what influencer marketing is, and why it's become so popular for big and small brands alike. You will understand what an influencer is and how to determine the kinds of influencers that are right for your brand. You'll determine whether it makes sense for your business and develop strategies for crafting influencer campaigns on a small budget.
  • Mae Karwowski CEO and Founder,
    Obviously Social
Share this sessionShare on Facebook Details »
Social Media Marketing and Mobile In 2014, mobile devices accounted for 55% of internet usage in the United States. In addition, apps made up 47% of internet traffic while 8% of traffic came from mobile browsers. As a result , we need to be prepared as marketers for having a conversation beyond "devices" and truly about "services." In this session, we will talk about a variety of topics, including what experiences you brand creates that can be adopted by customers across a variety of devices including mobile. How is user behavior including search and sharing different on a mobile device than on a PC? How do you take advantage of local targeting on a mobile device that's not possible in a desktop social world? How do apps like WhatsApp and Snapchat change how we think about marketing in this new era? Learn about the six areas to pay attention to when developing your mobile customer experience strategy, including responsive website design, monetization of mobile apps, mobile coupons, location based services, mobile campaigns and ads, and user generated content in the mobile world.
  • Geoffrey Colon Group Product Marketing Manager, Emerging Media,
    Microsoft
Share this sessionShare on Facebook Details »

Day 5:

Creating and Developing Your Social Media Strategy Presentation Now that you've learned what goes into developing and implementing a social media strategy, it's time for you to create yours. In this session, we will walk you through the different components that go into an effective presentation. Whether you're designing a strategy to show your managers or to add to your portfolio, know what the most vital and compelling content is and the best way to organize it. Carefully map out your metrics, plot your timeline, and check-in points. Using a slide template, we'll explain how strategy presentations will differ based on your particular business and goals.
  • Stephanie Fuller Strategy Director,
    Big Fuel Communications
Share this sessionShare on Facebook Details »
 
 
 
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2015 Mediabistro Inc. Contact us here