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Social Media 101
November 10 - November 14, 2014An Interactive Boot Camp Register before October 10 and save!


Gabriel Alonso Marketing Communications Manager, Gilt Groupe Gabriel Alonso joined as the Senior Men's Editor in December of 2012. In July of 2013, Gabe accepted the role of Marketing Communications Manager for, overseeing all management/strategy for its social channels. He is also tasked with ensuring all brand communications are authentic and consistent throughout the consumer experience. Prior to, Gabe spent almost 2 years at 360i, a top digital agency in NYC. He managed and created content for clients like Kraft Foods, Kraft Singles, UGG Australia, and Oreo, where he was an integral part of the award-winning Daily Twist campaign. Gabe also spent time in the music/TV industry, spending nearly four years at Viacom-MTV in the music events and specials department. He worked on live-to-air events like the Video Music Awards, Movie Awards, and mtvU's Woodie Awards among others.
Geoffrey Colon Group Marketing Manager, Social Media, Microsoft/BingAds Geoffrey Colon is Group Marketing Manager of Social Media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. Geoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign.
Katrina Craigwell Global Manager, Digital Marketing, GE Katrina Craigwell (@kcraigwell) is Global Manager, Digital Marketing at General Electric (GE). She is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE's digital teams globally. Prior to her role at GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Craigwell began her career in public relations at the Independent Film Channel, working on some of the network’s first social media campaigns. She graduated from the University of Toronto with a degree in International Relations. Craigwell was named to Forbes' 30 Under 30 in Marketing & Advertising for 2014, and AdAge's Creativity 50 in 2012.
Jacquelyn Schroder Account Manager, Digital Surgeons Jacquelyn Schroder manages social media and account strategy at Digital Surgeons, recently taking on the Nexxus Hair account. Prior to Digital Surgeons, she managed social media at Upromise by Sallie Mae for 3 years. Jacquelyn also works as a freelance social media professional with clients like The Center for Research, New Haven Regional Water Authority, and Nathan Frost Realtor. She earned her master's degree from Emerson College in Communication Management.
Eric Drumm Senior Account Executive, Social@Ogilvy Eric Drumm, Senior Account Executive, Social@Ogilvy, was recruited to the team in October 2012 to add a creative flare to social strategy. Initially working on influencer campaigns for LG, Eric transitioned to the IBM team where he took over the community management and social strategy for their small to midsized business division. With a heavy focus on live content and interactive campaigns, Eric has lead award winning campaigns and brought IBM into markets where they did not have a presence previously. He has recently transitioned to leading social strategy for IBM's brand work.Prior to joining Social@Ogilvy, Eric has served with leading agencies in the New York City area including CPG work with 360i and entertainment accounts with Bond Influence. While at Bond, Eric lead social TV campaigns for clients such as USA Network, History Channel, A&E and the Food Network. His work in fan engagement with WWE pioneered their social strategy from the ground up and has lead to millions of interacting fans participating daily with their owned social channels.
Ric Dragon CEO and Co-founder, DragonSearch Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.
Kelly Ferraro NY Market Director, Spredfast Kelly Ferraro is the NY Market Director for Spredfast, helping drive strategy for SAAS/SRP customers in the NY region. Kelly is a passionate word of mouth marketer and experienced digital strategist. Brands that she's worked with include Google, American Express, SmartWater, Ralph Lauren, Lululemon, Converse, Nestle, and UPS. Kelly has been a guest lecturer at Georgetown and American University and a featured Women in Digital panelist at Ogilvy New York. Previously, she was Associate Director of Social Media Strategy at Anomaly, where she led social strategy for Diageo accounts, Carhartt, MyMusicRX and two YouTube Original Channels. Prior to that she was a Digital Strategist at Social@Ogilvy, a highly regarded group within Ogilvy that leads the agency's global social business. Kelly has over ten years experience working with clients across apparel, consumer lifestyle, athletic, tech, e-commerce, beverage, finance, energy, crisis, non-profits and corporate social responsibility.
Tina Kelleher Content Marketing and Social Media Manager, Microsoft Tina Kelleher is a Content Marketing & Social Media Manager within the Bing Ads Product Marketing Group at Microsoft. She owns the end-to-end process of strategic content sourcing, development and syndication for the Bing Ads Blog, as well as the social/community engagement strategy for the US and Canada. Prior to joining Microsoft in 2007, Tina wore a variety of different hats within the online marketing discipline, ranging from tactical pay-per click campaign management to organic search engine optimization to grassroots public relations. Tina has been involved with social media since the early 90s when she bought her first modem and discovered online BBS communities. Given that she has spent a good portion of the past 20 years talking to people online – both personally and professionally – Tina has a considerable depth of experience when it comes to the complexities and nuance of connecting with target audiences across various communication channels.
Orli LeWinter VP, Social Marketing Strategy, 360i Orli leads the social marketing practice at 360i. Over the past five years, she has spearheaded the agency’s social strategy for clients such as Bravo TV and Kraft Foods, working closely with 360i’s activation teams in Community Management, Creative, Influencer Marketing, SEO and Media. To Orli, curiosity means never being afraid to explore new places, new people and new ideas in order to fuel exciting journeys and arrive at the best destination, both in life and in work. Orli graduated from Brown University with a concentration in narrative and media theory, which has directly influenced her approach to uncovering insights, engaging consumers and telling stories in the social media space. Before joining 360i, Orli lived in Prague for a number of years teaching English and covering fashion and style for several local magazines. She entered the world of advertising as an interactive copywriter. In her free time she enjoys running, cooking, eating, Pinteresting and most of all spending time with her 1 year old daughter.
Danny Maloney CEO and Co-founder, Tailwind Danny Maloney (@danielpmaloney) is an internet entrepreneur who has spent his career building consumer internet businesses that connect consumers to each other and to brands more effectively. Currently, Danny is CEO and Co-Founder of Tailwind (, the world’s leading Pinterest Marketing Platform. Tailwind is currently helping over 13,000 leading brands and agencies build a highly engaged presence on today's hottest social network. Prior to Tailwind, Danny co-Founded, an online community that enables engaged couples to visually plan and style their weddings. He incubated various products as head of the New Initiatives team at YouTube and Google Maps/Local, served as GM of AOL's Video business as they rebuilt it from #13 to #2 in US online video, and built a couple of startups. He's an alum of the University of Pennsylvania's Jerome Fisher Program for Management & Technology, with degrees from Wharton and the School of Engineering and Applied Sciences.
Jason Moriber Executive Director, Verizon Wireless Jason is a creative professional who fell into the digital revolution. With the initial goal of teaching cultural economics to Phd students, the immense potential of the Internet was too hard a power to ignore. After embarking on a digital career within start-ups, Jason grew to become a specialist in social/digital strategy, operations and team building. With over a decade of experience from working within agencies both large and small, and servicing a range of clients from Microsoft to The Michael and Susan Dell Foundation to SCA Americas, he recently launched and leads the in-house Digital Communications team for Verizon Wireless. You can find Jason on twitter @jasonmoriber.
Bansi Patel Digital Analytics Lead, Society Consulting Bansi Patel is a digital analytics enthusiast who uses data based insights to help her clients stay focused on customer driven innovation. In her current role as Digital Analytics and Visualization Team Lead at Society Consulting, Bansi is responsible for the global web measurement strategy at Microsoft Advertising. Her main goal is to drive acquisition and retention of Bing Ads customers, by keeping social media monitoring, website analysis, testing / optimization front and center. Bansi believes that data visualization is at the heart of meaningful digital analytics and storytelling. Her infographics have been published on TechCrunch and Search Engine Land.


Jameson Brown VP, Strategic Operations, The Knechtel Group Jameson Brown is a digital and social media professional who is currently the VP of Strategic Operations at Knechtel Group, a new media agency in Atlanta and New York. He is also the Editor-at-Large at, the leading source in screenwriting education and film review. Clients have included IMAX, Macy's, Cox Communications, CNN, Advanstar Communications,, Progressive Int'l Motorcycle Shows and
Stephanie Fuller Sr. Social Strategist, R/GA Stephanie Fuller is a social strategist with an interest in helping brands create compelling digital and social experiences for their consumers. Through her work with clients such as MasterCard, Nestlé, Target, and Estée Lauder Companies she has developed a strong proficiency in content marketing strategies and leading community management teams, with a focus on media strategy and connections planning. Currently Stephanie serves as a Sr. Social Strategist for MasterCard US at R/GA. Prior to her strategy work at R/GA, Stephanie was an analyst at Dachis Group, working to build the firm's real-time social marketing insights SAAS applications.
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