Beginners should check out
Social Media 101
November 10 - November 14, 2014An Interactive Boot Camp

Speakers

Geoffrey Colon Group Marketing Manager, Social Media, Microsoft/BingAds Geoffrey Colon is Group Marketing Manager of Social Media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. Geoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign.
Jacquelyn Schroder Account Manager, Digital Surgeons Jacquelyn Schroder manages social media and account strategy at Digital Surgeons, recently taking on the Nexxus Hair account. Prior to Digital Surgeons, she managed social media at Upromise by Sallie Mae for 3 years. Jacquelyn also works as a freelance social media professional with clients like The Center for Research, New Haven Regional Water Authority, and Nathan Frost Realtor. She earned her master's degree from Emerson College in Communication Management.
Eric Drumm Senior Account Executive, Social@Ogilvy Eric Drumm, Senior Account Executive, Social@Ogilvy, was recruited to the team in October 2012 to add a creative flare to social strategy. Initially working on influencer campaigns for LG, Eric transitioned to the IBM team where he took over the community management and social strategy for their small to midsized business division. With a heavy focus on live content and interactive campaigns, Eric has lead award winning campaigns and brought IBM into markets where they did not have a presence previously. He has recently transitioned to leading social strategy for IBM's brand work.Prior to joining Social@Ogilvy, Eric has served with leading agencies in the New York City area including CPG work with 360i and entertainment accounts with Bond Influence. While at Bond, Eric lead social TV campaigns for clients such as USA Network, History Channel, A&E and the Food Network. His work in fan engagement with WWE pioneered their social strategy from the ground up and has lead to millions of interacting fans participating daily with their owned social channels.
Kelly Ferraro Marketing Director, Spredfast Kelly Ferraro is the NYC Market Director for Spredfast, where she leads social strategy for customers in the NY region. Previously, she was a Sr. Digital Strategist at Anomaly and Ogilvy in New York. Kelly is a social media and running addict. She lives in Brooklyn, NY.
Ric Dragon CEO and Co-founder, DragonSearch Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.
Danny Maloney CEO and Co-founder, Tailwind Danny Maloney (@danielpmaloney) is an internet entrepreneur who has spent his career building consumer internet businesses that connect consumers to each other and to brands more effectively. Currently, Danny is CEO and Co-Founder of Tailwind (http://tailwindapp.com), the world’s leading Pinterest Marketing Platform. Tailwind is currently helping over 13,000 leading brands and agencies build a highly engaged presence on today's hottest social network. Prior to Tailwind, Danny co-Founded BridesView.com, an online community that enables engaged couples to visually plan and style their weddings. He incubated various products as head of the New Initiatives team at YouTube and Google Maps/Local, served as GM of AOL's Video business as they rebuilt it from #13 to #2 in US online video, and built a couple of startups. He's an alum of the University of Pennsylvania's Jerome Fisher Program for Management & Technology, with degrees from Wharton and the School of Engineering and Applied Sciences.
Jason Moriber Executive Director, Verizon Wireless Jason is a creative professional who fell into the digital revolution. With the initial goal of teaching cultural economics to Phd students, the immense potential of the Internet was too hard a power to ignore. After embarking on a digital career within start-ups, Jason grew to become a specialist in social/digital strategy, operations and team building. With over a decade of experience from working within agencies both large and small, and servicing a range of clients from Microsoft to The Michael and Susan Dell Foundation to SCA Americas, he recently launched and leads the in-house Digital Communications team for Verizon Wireless. You can find Jason on twitter @jasonmoriber.
Erik Batallones Digital Marketing Analyst, AtmosphereBBDO Erik is a Digital Marketing Analyst at AtmosphereBBDO. He specializes in social media platforms and analytics. Erik currently works on Travel and Financial Service clients and has experience in CPG and Entertainment.
Adam Kornblum Social Media Director and Senior Content Strategist, Ogilvy & Mather Within a year out of college Adam Kornblum not only made a board game idea come to life from nothing, but sold it to Hasbro thanks to a savvy social media and PR campaign on a shoe-string budget. He then created & launched a game with seven-time New York Times bestselling author, Neil Strauss, making a bestselling game because of paid & earned social media and email marketing. With a passion for marketing he came to Social@Ogilvy, Ogilvy & Mather’s social media arm, and is responsible for the agency’s social media efforts (earning more than 750k followers across their social media channels) and behind the agency’s most successful social/digital marketing campaign ever. He leads Tumblr for American Express, which became a top 10 Tumblr based on engagement within six weeks from launch, and currently leads social media and content strategy for Ogilvy projects on the American Express brand. He has pitched and landed placements in the Wall Street Journal, Huffington Post, Wired, Entrepreneur, Mashable, and more. His work has been featured on Forbes, Glamour, BuzzFeed, and shared by top influencers like Donald Trump. He has also worked on content and social media strategy for Time Warner Cable, IBM, LG, and Warner Bros., among others.
Jayne Bussman-Wise Digital Marketing, Social Media,and Mobile Strategist Jayne Bussman-Wise is a marketing executive with over 10-years of experience in digital, social media and mobile marketing. Jayne has spent the past decade working with some of the biggest names in New York sports and entertainment. Most recently, she oversaw the Social Media and PR departments at LeadDog Marketing Group. Prior to that, Jayne ran the digital marketing efforts for the Brooklyn Nets and Barclays Center including the websites, social media platforms and mobile activations for both the team and arena. Her tenure there included spearheading the rebranding of all digital assets when the Nets moved from New Jersey to Brooklyn with the #hellobrooklyn campaign. The hashtag #hellobrooklyn was seen by 25 million Twitter users on the day of the Brooklyn Nets logo launch and attracted national attention. Jayne also oversaw the launch of all Barclays Center digital platforms, which led to Barclays Center garnering more followers than nearly every sports and entertainment venue in the world during her tenure. Jayne has become a go-to expert in the field of digital marketing and social media. She has been featured in AdWeek and Fast Company, quoted in Sports Business Journal and PR Week and recently participated in Mediabistro's Content Marketing 101.



Consultants

Stephanie Fuller Sr. Social Strategist, R/GA Stephanie Fuller is a social strategist with an interest in helping brands create compelling digital and social experiences for their consumers. Through her work with clients such as MasterCard, Nestlé, Target, and Estée Lauder Companies she has developed a strong proficiency in content marketing strategies and leading community management teams, with a focus on media strategy and connections planning. Currently Stephanie serves as a Sr. Social Strategist for MasterCard US at R/GA. Prior to her strategy work at R/GA, Stephanie was an analyst at Dachis Group, working to build the firm's real-time social marketing insights SAAS applications.
 
 
 
 
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