Beginners should check out
Social Media 101
June 29 - July 27, 2015An Interactive Online Boot Camp

Speakers

Geoffrey Colon Group Product Marketing Manager, Emerging Media, Microsoft Geoffrey Colon is Group Product Marketing Manager at Microsoft. He is also an Advisory Board Member at Brand Innovators LLC and the author of a forthcoming book entitled "Disruptive Marketing, Disciplined Results." He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. Geoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign.
Stephanie Fuller Strategy Director, Big Fuel Communications Stephanie Fuller is a social strategist with an interest in helping brands create compelling digital and social experiences for their consumers. Through her work with clients such as MasterCard, Nestlé, Target, and Estée Lauder Companies she has developed a strong proficiency in content marketing strategies and leading community management teams, with a focus on media strategy and connections planning. Currently Stephanie serves as Strategy Director at Big Fuel Communications. Prior to this, she was a Senior Social Strategist at R/GA.
Dana Griffin Chief Marketing Officer, Attention Dana A. Griffin is one of the foremost experts in global strategy and deployment of social media. She is currently the Chief Marketing Officer at Attention (www.attentionusa.com), one of the world’s premiere social media agencies. She has managed a portfolio of top clients across four continents, including organizations such as the International Olympic Committee, Michelin, Samsung, Diageo, Dunkin and Morgan Stanley. Dana also has extensive experience leading the social strategy and execution of CPG brands globally. Most recently she launched the first ever Global Donut Day in partnership with Dunkin Donuts through a groundbreaking digital campaign spanning thirty one markets.
Beverly Jackson Social Media Strategist Beverly Jackson is a dynamic, senior marketing executive with extensive agency and in-house experience launching brand extensions and new products. She has experience developing innovative digital strategies to drive brand loyalty and awareness via social media, mobile, and community engagement. With over 20 years of experience, she was most recently the Senior Director and Head of Social Marketing at Yahoo! Prior to that she was a Senior Director of Marketing at The Recording Academy where she delivered record breaking social engagement for the 54th GRAMMY Awards.
Mae Karwowski CEO and Founder, Obviously Social Mae Karwowski is the Founder and CEO of Obviously Social. Widely recognized for her thought leadership in social, she directs the social media strategy, app development and influencer marketing initiatives for clients across all industries, including e-commerce, retail and media. Before founding Obviously Social, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, Coca Cola and UGG with the agency 360i.
Tina Kelleher Content Marketing and Social Media Manager, Microsoft Tina Kelleher is a Content Marketing & Social Media Manager at Microsoft. She owns the end-to-end process of strategic content sourcing, development and syndication for the Bing Ads Blog, as well as the social/community engagement strategy for the US and Canada. Prior to joining Microsoft in 2007, Tina wore a variety of different hats within the online marketing discipline, ranging from tactical pay-per click campaign management to organic search engine optimization to grassroots public relations. Given that she has spent a good portion of the past 20 years talking to people online – both personally and professionally – Tina has a considerable depth of experience when it comes to the complexities and nuance of connecting with target audiences across various communication channels.
Grace Mangum Director International Digital Media, A+E Networks Grace Mangum is a Webby and MIN Award honored Media and Entertainment Executive with 16 years' experience in Digital products and programs, including content strategy, writing, editing and developing, executing and monetizing integrated marketing programs and new products for cable television and media companies. She is currently the Director of International Digital Media at A+E Networks and prior to this was a Program Director at ROAR where she managed a large financial client. She has also held positions at SourceMedia, The New York Observer, and ARTINFO.
Magdalena Muszynska Associate Director of Analytics, Attention Magdalena Muszynska is an Associate Director of Analytics at Attention, one of the world’s premiere social media agencies. Magdalena began her career in the financial industry where she utilized analytics to inform executive strategy and investor relations. Understanding just how much data analysis impacted social media, Magdalena leveraged her skills and became one of the first analysts in the digital space. Over the last several years she has been merging smart data with consumer insights to inform successful social strategies for countless brands. Past clients include: Dunkin Donuts, Mattel, Lifeproof, Otterbox, Sports Authority, Goldman Sachs, Morgan Stanley, ING, B&N (Nook), Palter DeLiso, Williams Sonoma, TE, Pirelli, Michelin Guides.



 
 
 
 
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