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Director, Public Relations and Social Media

Publication or Company  The Ad Council
Industry  Advertising Agency
Job Duration Full Time
Job Location New York, NY
Job Requirements


The Ad Council’s Director of Public Relations and Social Media is a member of the Corporate Communications Team and leads public relations and social media programs designed to promote the Ad Council and its more than 40 public service campaigns to key target audiences and the general public. The Director oversees two Managers of Public Relations and Social Media and half of the Ad Council’s active campaign programs. This position works closely with the VP and Manager of Corporate Communications on all aspects of public relations and social media; for the organization’s clients as well as for the Ad Council. This includes the creation and implementation of PR and social media strategies and the management of all of the program elements, including recruiting and managing external agencies, conducting media relations, coordinating Satellite and Radio Media Tours (SMTs/RMTs), and overseeing grassroots marketing and social media programs (i.e. Facebook and Twitter programs, blog outreach, social graphics creation). This also includes developing strategic partnerships and cultivating new and existing relationships with reporters, editors and key influencers in all forms of media and issue areas. Additionally, the Director helps execute in-house social media services including community management, content production and digital PR. The Director works with members of our Public Relations, Social Media and Digital teams and reports to the VP of PR and Social Media.

Essential Functions:

    *Oversees the development, implementation and management of PR/social media programs
    *Counsels Ad Council campaign managers on public relations and social media activities and opportunities designed to extend the reach of the campaigns.
    *Develops and implements programs to raise awareness and increase engagement with the Ad Council’s brand among key constituents (ad agency, media, board, consumers, etc.).
    *Drafts external communications related to Ad Council and campaign news including plans, press releases, presentations and talking points for spokespeople for various events and press conferences.
    *Develops and maintains relationships with bloggers and online press, as well as key influencers; Conducts outreach to national and local press across all media.
    *Conducts research on potential social media and PR agency partners, as well as other strategic partners and potential spokespeople.
    *Reviews and approves messaging/posts and additional content developed for campaign social media channels (i.e. videos, social graphics, etc.).
    *Manages relationships with external PR, social media and digital agencies and freelancers.
    *Drafts Requests for Proposals (RFPs) and evaluates proposals on behalf of Ad Council clients.
    *Writes and edits Ad Council publications including its Board Quarterly, Adlibbing and Annual Report.
    *Monitors Ad Council, campaign, issue and PR/social media industry news coverage, and prepares coverage reports

Minimum Job Requirements:

    *Bachelor’s degree
    *5-7 years of experience in public relations and social media
    *Proven media pitching skills and results in all forms of media with proven track record in online/social media (broadcast, print and online)
    *Experience with using social media, including social networks, blogs, mobile/location-based and emerging technologies
    *Strong computer skills, including Microsoft Work, Excel and PowerPoint
    *Ability to understand technical concepts and convey them in a simple and concise way.
    *Excellent organizational skills and attention to detail
    *Self-motivated and goal-oriented
    *Excellent verbal and written communication skills

Contact Us

Please submit a resume and cover letter with salary requirements and availability to

The Ad Council is an Equal Opportunity Employer of Minorities/Females/Individuals with Disabilities/Protected Veterans.

If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:

Fax (212) 922-1676 or US Mail to the Advertising Council, Attn: Human Resources, 815 2nd Avenue; 9th Floor, New York, NY 10017.

Apply Here

About Our Company The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being, environmental preservation and strengthening families.

Learn more about our current and past campaigns and our other activities at

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