SocialTimes Pro offers premium research that connects you to exclusive data, events, and insight.
Our research reports combine original data and expert commentary to create powerful tools for making smart decisions. We interpret trends, put breaking news in context, and help you understand new technologies through developments in other industries. Get inside info on the latest in Facebook development, virtual goods, and other emerging topics -- then join us at our many SocialTimes events to discuss the future with like-minded pros.
IMPORTANT NOTE: We no longer offer SocialTimes Pro subscriptions. Current SocialTimes Pro subscribers still have access to the existing library of reports through this website until January 1, 2012.
Latest Research Reports:
Google+ Games: Analysis and Opportunities
Games integrated into Google's new social network represent a potential alternative development platform to Facebook, but many questions about its viability remain. While Google+ has enjoyed strong growth since launch, it will probably need to reach 35 million U.S. users to gain traction.
To assess Google+'s game development opportunities, SocialTimes Pro interviewed a number of experts and insiders involved with or closely following Google+ and social gaming. Additionally, we conducted an informal, anonymous survey of game developers, primarily gathered from industry members in the author's social media circles. While not scientific, we believe the results provide instructive insight into how many in the game industry now perceive their future with Google+.
The Group Buying Guide: How Consumers Really Feel About Daily Deals
From Groupon and LivingSocial, to Deals from Facebook, Yelp and Amazon, group buying services have captured the interest of Silicon Valley entrepreneurs, Wall Street bankers and even Madison Avenue agency creatives. There's tons of buzz, but what's less clear is how consumers really feel about the deluge of daily deal emails they receive.
SocialTimes Pro set out to understand the pros and cons of these daily deal services from the consumer perspective. Which deals are most appealing? What are the factors that make people want to share a deal with friends, and are there demographic differences that marketers should keep in mind when considering whether to add a daily deal to a client's marketing mix?
SocialTimes Pro is indispensible for investors, entrepreneurs, developers, business strategists, and marketing professionals.
Wagner James Au covers virtual worlds and goods for SocialTimes and his blog New World Notes. He is a former contributing editor at GigaOm, author of The Making of Second Life, and was most recently the head writer for City of Eternals, a next-gen social MMO. Au has contributed expert commentary on gaming for outlets including CNN, the BBC, NPR, G4 TV, the Associated Press, Harvard Business Review, and Wired Online. He has spoken on the subject for SXSW, O'Reilly's Web 2.0, and ETech. His writing has appeared in publications including Wired, Salon, the Los Angeles Times, and Harpers.
Tameka Kee has been covering the digital media industry with a focus on advertising, social media, and video games for the past four years. As a reporter for paidContent, she covered the business of digital entertainment and gaming, and broke news on companies like Electronic Arts, Playfish, Netflix, and Facebook. Prior to that, she covered social media and search marketing for Mediapost. Kee is listed by many media, publishing, and advertising execs as a source of news on social media and digital advertising. Twitter: @GeekyChic
About AllFacebook and SocialTimes
AllFacebook is a blog dedicated to everything in the expanding Facebook universe. We break news
and offer in-depth analysis about apps, services, games, and tech developments. We cover the nuts-and-bolts of the business, including startups, investments, and the personalities behind the business. And we keep a close eye on best practices and innovations in marketing and advertising.
SocialTimes covers the broad expanse of the social web, including apps, video, and social networks. We find out which companies are profitable and why, where VC cash is headed, and the online plays that are poised to make money. SocialTimes pays special attention to social gaming, with a daily newsletter roundup of games coverage.