2005: Charting Cooper’s Demo Gains

Yesterday I noted that 360 at 10pm has attracted younger viewers. Now here’s a chart to prove it.

Since Anderson Cooper moved to 10pm, the time slot is up 55 percent in the 18-34 demo, up 21 percent in the 18-49 demo, and up 17 percent in the 25-54 demo. At the same time, ratings for On the Record with Greta Van Susteren have declined. CNN sent along this chart to put this afternoon’s post about Greta in context. Click on the chart to see it full-size:

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