2005: Raw Numbers: Hourly Data, 2005 vs. 2004, For 3pm to Midnight

For the first time ever on TVNewser, hourly year-to-year comparisons for nine key hours of cable news. This took an hour to format, so you better enjoy it:

3 to 4pm:

25-54 demographic:

	2005	2004	% difference
FNC	310,000	285,000	+9%
CNN	152,000	116,000	+31%
MSNBC	75,000	58,000	+29%
HLN	71,000	67,000	+6%
CNBC	45,000	80,000	-44%

Total viewers:

	2005	2004	% difference
FNC	1,066,000	937,000	+14%
CNN	528,000	472,000	+12%
MSNBC	211,000	199,000	+6%
HLN	227,000	206,000	+10%
CNBC	243,000	234,000	+4%

4 to 5pm:

25-54 demographic:

	2005	2004	% difference
FNC	263,000	272,000	-3%
CNN	152,000	126,000	+21%
MSNBC	71,000	56,000	+27%
HLN	73,000	68,000	+7%
CNBC	42,000	64,000	-34%

Total viewers:

	2005	2004	% difference
FNC	952,000	877,000	+9%
CNN	576,000	517,000	+11%
MSNBC	201,000	195,000	+3%
HLN	236,000	223,000	+6%
CNBC	238,000	217,000	+10%

5 to 6pm:

25-54 demographic:

	2005	2004	% difference
FNC	273,000	324,000	-16%
CNN	174,000	157,000	+11%
MSNBC	80,000	63,000	+27%
HLN	73,000	69,000	+6%
CNBC	41,000	50,000	-18%

Total viewers:

	2005	2004	% difference
FNC	1,086,000	1,030,000	+5%
CNN	649,000	624,000	+4%
MSNBC	227,000	193,000	+18%
HLN	209,000	210,000	0%
CNBC	200,000	169,000	+18%

6 to 7pm:

25-54 demographic:

	2005	2004	% difference
FNC	344,000	429,000	-20%
CNN	188,000	156,000	+21%
MSNBC	114,000	103,000	+11%
HLN	68,000	66,000	+3%
CNBC	50,000	39,000	+28%

Total viewers:

	2005	2004	% difference
FNC	1,413,000	1,383,000	+2%
CNN	636,000	546,000	+16%
MSNBC	283,000	242,000	+17%
HLN	168,000	164,000	+2%
CNBC	176,000	98,000	+80%

7 to 8pm:

25-54 demographic:

	2005	2004	% difference
FNC	415,000	502,000	-17%
CNN	227,000	168,000	+35%
MSNBC	126,000	135,000	-7%
HLN	64,000	71,000	-10%
CNBC	57,000	39,000	+46%

Total viewers:

	2005	2004	% difference
FNC	1,519,000	1,513,000	0%
CNN	694,000	510,000	+36%
MSNBC	395,000	489,000	-19%
HLN	148,000	192,000	-19%
CNBC	110,000	92,000	+20%

8 to 9pm:

25-54 demographic:

	2005	2004	% difference
FNC	564,000	690,000	-18%
CNN	254,000	178,000	+43%
MSNBC	142,000	127,000	+12%
HLN	1 89,000	80,000	+136%
CNBC	90,000	80,000	+13%

Total viewers:

	2005	2004	% difference
FNC	2,490,000	2,415,000	+3%
CNN	781,000	604,000	+29%
MSNBC	374,000	388,000	-4%
HLN	607,000	212,000	+186
CNBC	167,000	172,000	-3%

9 to 10pm:

25-54 demographic:

	2005	2004	% difference
FNC	510,000	579,000	-12%
CNN	349,000	301,000	+16%
MSNBC	142,000	116,000	+22%
HLN	123,000	86,000	+43%
CNBC	52,000	83,000	-37%

Total viewers:

	2005	2004	% difference
FNC	1,885,000	1,777,000	+6%
CNN	1,236,000	1,265,000	-2%
MSNBC	353,000	327,000	+8%
HLN	335,000	229,000	+46%
CNBC	101,000	188,000	-46%

10 to 11pm:

25-54 demographic:

	2005	2004	% difference
FNC	504,000	461,000	+9%
CNN	290,000	231,000	+26%
MSNBC	142,000	148,000	-4%
HLN	171,000	81,000	+109%
CNBC	64,000	66,000	-3%

Total viewers:

	2005	2004	% difference
FNC	1,748,000	1,373,000	+27%
CNN	814,000	730,000	+12%
MSNBC	371,000	396,000	-6%
HLN	388,000	186,000	+109%
CNBC	111,000	133,000	-17%

11pm to 12am:

25-54 demographic:

	2005	2004	% difference
FNC	360,000	414,000	-13%
CNN	201,000	149,000	+35%
MSNBC	101,000	136,000	-26%
HLN	100,000	72,000	+39%
CNBC	86,000	73,000	+18%

Total viewers:

	2005	2004	% difference
FNC	1,101,000	1,009,000	+9%
CNN	504,000	384,000	+31%
MSNBC	234,000	326,000	-28%
HLN	186,000	150,000	+24
CNBC	143,000	132,000	+8%

(Data courtesy CNN)

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