TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

2005: Raw Numbers: Hourly Data, 2005 vs. 2004, For 3pm to Midnight

For the first time ever on TVNewser, hourly year-to-year comparisons for nine key hours of cable news. This took an hour to format, so you better enjoy it:

3 to 4pm:

25-54 demographic:

  2005 2004 % difference
FNC310,000285,000+9%
CNN152,000116,000+31%
MSNBC75,00058,000+29%
HLN71,00067,000+6%
CNBC45,00080,000-44%

Total viewers:
  2005 2004 % difference
FNC1,066,000937,000+14%
CNN528,000472,000+12%
MSNBC211,000199,000+6%
HLN227,000206,000+10%
CNBC243,000234,000+4%


4 to 5pm:

25-54 demographic:
  2005 2004 % difference
FNC263,000272,000-3%
CNN152,000126,000+21%
MSNBC71,00056,000+27%
HLN73,00068,000+7%
CNBC42,00064,000-34%

Total viewers:
  2005 2004 % difference
FNC952,000877,000+9%
CNN576,000517,000+11%
MSNBC201,000195,000+3%
HLN236,000223,000+6%
CNBC238,000217,000+10%


5 to 6pm:

25-54 demographic:
  2005 2004 % difference
FNC273,000324,000-16%
CNN174,000157,000+11%
MSNBC80,00063,000+27%
HLN73,00069,000+6%
CNBC41,00050,000-18%

Total viewers:
  2005 2004 % difference
FNC1,086,0001,030,000+5%
CNN649,000624,000+4%
MSNBC227,000193,000+18%
HLN209,000210,0000%
CNBC200,000169,000+18%


6 to 7pm:

25-54 demographic:
  2005 2004 % difference
FNC344,000429,000-20%
CNN188,000156,000+21%
MSNBC114,000103,000+11%
HLN68,00066,000+3%
CNBC50,00039,000+28%

Total viewers:
  2005 2004 % difference
FNC1,413,0001,383,000+2%
CNN636,000546,000+16%
MSNBC283,000242,000+17%
HLN168,000164,000+2%
CNBC176,00098,000+80%


7 to 8pm:

25-54 demographic:
  2005 2004 % difference
FNC415,000502,000-17%
CNN227,000168,000+35%
MSNBC126,000135,000-7%
HLN64,00071,000-10%
CNBC57,00039,000+46%

Total viewers:

  2005 2004 % difference
FNC1,519,0001,513,0000%
CNN694,000510,000+36%
MSNBC395,000489,000-19%
HLN148,000192,000-19%
CNBC110,00092,000+20%


8 to 9pm:

25-54 demographic:
  2005 2004 % difference
FNC564,000690,000-18%
CNN254,000178,000+43%
MSNBC142,000127,000+12%
HLN1
89,000
80,000+136%
CNBC90,00080,000+13%

Total viewers:
  2005 2004 % difference
FNC2,490,0002,415,000+3%
CNN781,000604,000+29%
MSNBC374,000388,000-4%
HLN607,000212,000+186
CNBC167,000172,000-3%


9 to 10pm:

25-54 demographic:
  2005 2004 % difference
FNC510,000579,000-12%
CNN349,000301,000+16%
MSNBC142,000116,000+22%
HLN123,00086,000+43%
CNBC52,00083,000-37%

Total viewers:
  2005 2004 % difference
FNC1,885,0001,777,000+6%
CNN1,236,0001,265,000-2%
MSNBC353,000327,000+8%
HLN335,000229,000+46%
CNBC101,000188,000-46%


10 to 11pm:

25-54 demographic:
  2005 2004 % difference
FNC504,000461,000+9%
CNN290,000231,000+26%
MSNBC142,000148,000-4%
HLN171,00081,000+109%
CNBC64,00066,000-3%

Total viewers:
  2005 2004 % difference
FNC1,748,0001,373,000+27%
CNN814,000730,000+12%
MSNBC371,000396,000-6%
HLN388,000186,000+109%
CNBC111,000133,000-17%


11pm to 12am:

25-54 demographic:
  2005 2004 % difference
FNC360,000414,000-13%
CNN201,000149,000+35%
MSNBC101,000136,000-26%
HLN100,00072,000+39%
CNBC86,00073,000+18%

Total viewers:
  2005 2004 % difference
FNC1,101,0001,009,000+9%
CNN504,000384,000+31%
MSNBC234,000326,000-28%
HLN186,000150,000+24
CNBC143,000132,000+8%


(Data courtesy CNN)

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!