TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

2011 NBA All-Star Saturday Night Most Watched Ever

LOS ANGELES – TNT’s 2011 NBA All-Star Saturday Night was the most watched in the event’s 26-year history with 8.1 million total viewers, 5.1 million households and a 4.4 U.S. HH rating.

The previous record was set in 2009 and last night’s event saw increases of 23 percent in total viewers (6,554,000), 14 percent in households (4,466,000) and 13 percent in ratings (3.9 U.S. HH).

Compared to 2010, the 2011 NBA All-Star Saturday Night was up 49 percent in total viewers ((8,090,000 vs. 5,441,000), 43 percent in households ((5,100,000 vs. 3,563,000) and 42 percent in US HH rating (4.4 vs. 3.9).

Between 10:30-11 p.m. ET, the telecast peaked with nearly 10.4 million total viewers and 6.4 million households watching the end of the Slam Dunk Contest that featured Blake Griffin jumping over a 2011 Kia Optima.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!