5 Nights, 5 Scratches For Deutsch

During its premiere week nightly at 10pm, Donny Deutsch’s CNBC talk show scratched every night, with a low at one point of 55,000 viewers, according to Nielsen data. The time slot is down nearly 75% in ratings, households, viewers and demos over last year, even though the bookings were stellar all week — Robert Redford, Pierce Brosnan, and Howard Stern’s girlfriend to name a few. Last week, the program averaged 81,000 total viewers. Detailed day-by-day #s after the jump…
> Update 9:45am: Michael Starr notes the show’s ratings are “up 13 percent over what “McEnroe” averaged in the same timeslot.”

Day: HH AA% / HH / P2+ / 25-54 demo / 18-49 / 18-34

Friday: 0.1 / 91 / 105 / 63 / 65 / 30

Thursday: 0.1 / 44 / 55 / 23 / 23 / 11

Wednesday: 0.1 / 61 / 82 / 50 / 45 / 18

Tuesday: 0.1 / 64 / 98 / 57 / 53 / 23

Monday: 0.1 / 53 / 59 / 28 / 24 / 3

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