TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

6 Hours To Katie… The Critics Are Ready

couricsept1.jpgMSNBC.com’s Michael Ventre says Katie Couric has facing a tougher premiere than Brian Williams or Charles Gibson did:

“Her debut broadcast alone is being met by a legion of pundits with swords drawn, ready to attack at the slightest hint of weakness. CBS chairman Les Moonves didn’t just want to fill the position, he wanted the Couric hire accompanied by a public-relations tsunami.

But that comes with a price. If a tuft of her hair is out of place on that first night, she’ll be skewered. If she guesses wrong and makes a light moment at an inappropriate time, she’ll be reminded that the Today vibe is best left to morning audiences. If she’s too grim and humorless, she’ll be criticized for that.

It may seem as if she can’t win.”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!