TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

6 Hours To Katie… The Critics Are Ready

couricsept1.jpgMSNBC.com’s Michael Ventre says Katie Couric has facing a tougher premiere than Brian Williams or Charles Gibson did:

“Her debut broadcast alone is being met by a legion of pundits with swords drawn, ready to attack at the slightest hint of weakness. CBS chairman Les Moonves didn’t just want to fill the position, he wanted the Couric hire accompanied by a public-relations tsunami.

But that comes with a price. If a tuft of her hair is out of place on that first night, she’ll be skewered. If she guesses wrong and makes a light moment at an inappropriate time, she’ll be reminded that the Today vibe is best left to morning audiences. If she’s too grim and humorless, she’ll be criticized for that.

It may seem as if she can’t win.”

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!