Basketball and sharks helped make “60 Minutes” the 5th most-watched show of the week last week. The program brought in 14.49M Total Viewers — its best since January 17. Sunday’s show, which had the Duke-Baylor game as its lead-in, included Steve Kroft‘s profile of Russian oligarch Mikhail Prokhorov and Anderson Cooper‘s report on great white shark expert Mike Rutzen.
Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.