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“60″ Finishes 7th For the Week

Birdman_10.13.bmpSunday’s “60 Minutes,” with an assist from the Patriots-Broncos overtime game, was the seventh most-watched show on TV last week. “60″ drew 14.54 million Total Viewers winning its timeslot in all key demos with a 4.4/11 in A25-54 and a 3.5/09 in A18-49.

Sunday’s broadcast featured Scott Pelley‘s story from Afghanistan; Bob Simon‘s report on the link between head trauma in sports and brain damage; and Steve Kroft‘s amazing feature on the “birdmen.” Seriously, if you haven’t seen it, click the birdman to watch.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.